CH 2 of Entrepreneurship prepared by B group of M.com from Hailey College Of Commerce Lahore.(Usman Ali, Waqas Riaz, Mahboob Ahmed & Hassnain Haider)

2. CHAPTER 2
Mahboob Ahmed
Usman Ali
: MC13–069
Syed Hassnain Haider
: MC13–098
Waqas Ahmed
PRESENTED BY
: MC13–097
: MC13–087
INSIDE THE
ENTREPRENEURIAL MIND:
FROM IDEAS TO REALITY

3. Clean out a corner of your MIND and CREATIVITY will instantly fill
it (DEE HOCK)
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4. Innovation needs the
following things to be done :-
o Experiment
o Idea
o Change
o Research
o Improvement
o Development
o Analysis
Innovation distinguish between a leader and a follower
(Steve jobs).
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5. 1-5

6. DIFFERENCIATE
Creativity
• Creativity is the power to connect the seemingly
unconnected ( William plomer ).
Innovation
• Innovation is the ability to apply creative solution to those
problems and opportunities to enhance or to enrich
people’s lives.
Entrepreneurship
• Entrepreneurship is the result of a disciplined ,
systematic process of applying creativity and innovation
to needs and opportunities in the marketplace.
Win or loose ,play like a champion
1-6

7. One who wins without problems it just victory , but one who wins with lots of
trouble he creates history
1-7

8. 1-8

9. Who
invented
reverse
swings in
the world
of cricket
???
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10. 1-10

11. CREATIVTY
A NECESSITY FOR SURVIVAL
o
o
o
o
o
Creativity Is An Important Source For Building
A Competitive Advantage
Entrepreneurs Must Always Be On Guard
Against Traditional Assumptions And
Perspectives About How Things Ought To Be
Because They’re Certain Killers Of Creativity.
As Generating One Successful Creative
Solution To Address A Problem Is Not Good
Enough To Keep An Entrepreneurial Enterprise
Successful In The Long Run.
Extremely Rapid & Accelerating Change Has
Created An Environment In Which Staying In A
Leadership Position Requires Constant
Creativity, Innovation And Entrepreneurship
Every Person Can Be Taught Techniques &
Behaviors That Help Them Generate More Ideas.
[ Joyce Wycoff ]
Innovation and Creativity are not just for artists, These are skills
with a

12. 1-12

13. © McGraw-Hill Australia Pty Ltd 2011
PowerPoint slides for New Venture Creation: Entrepreneurship for the 21st Century (A Pacific Rim Focus) by Timmons et al.
1-13

14. WWe have to find out the key to
open this lock
1-14

15. There may be one or more “Right
Answers”.
Traditional assumptions.
Blindly following the rules.
Learning with habit.
Becoming overly specialized.
Avoiding ambiguity.
Fearing looking foolish.
Fearing mistakes and failure.
Believing that “I’m not creative”.
Focusing on “Being logical”.
1-15

16. You never know what is enough
unless you know what is more
than enough.
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17. HOW TO ENHANCE INDIVIDUAL
CREATIVITY ???
oFocus your energy.
oDon’t limit yourself.
oDon’t be afraid to make a mistake.
oExpect the unexpected.
oVerify your assumptions.
oAllow yourself to be creative.
oRecognize the creative power of failure.
oTalk to a child.
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18. HOW ENTREPRENREURE CAN ENHANCE
HIS EMPLOYEES CREATIVTY
o
Allow them to be creative
o
Give appreciation.
o
Give awards.
o
communication B/W employer & employee.
o
Note down your thoughts & ideas.
o
Give suitable atmosphere.
o
Train teach and learn them.
o
Timely Praise and Criticism.
Dr. Theresa Amabile of Harvard Business School defines it as the
process of doing something differently that works.

19. creative
organization
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21. This step involves getting the
mind ready for creative thinking .
oRealize to educate yourself
oRead a lot
oDiscuss your ideas with others
oStudy other country cultures
oDevelop listening skills
1-21

22. This step requires
developing a solid
understanding of the
problem or situation. To
solve the problem or to
create new ideas we must
take a careful observation
on it
1-22

23. This step involves viewing the similarities
and differences in the information collected.
Convergent
thinking
The ability to see
similarities and the
connections among
various data and events
.
Divergent
thinking
The ability to see
differences among
various data and
events.
1-23

24. 1-24

25. 1-25
Is they are similar ???

26. Incubation is a
process in which
ideas are marinate
in your mind.
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27. It is a process in
which a sudden idea
come in your mind and
you make a
breakthrough with this
idea.
1-27

28. In this process we
verify our ideas. Is
they are accurate for
us to be implement
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29. In this step we are
focusing to transform
our ideas into reality
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30. 1-30

31. Three techniques that are
specially useful for improving
the quality of creative ideas
from teams
oBrain storming
oMind mapping
oRapid prototyping
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32. Brainstorming is a process
in which a small group of
people interact with very
little structure with the goal
of producing a large
quantity of novel and
imaginative ideas
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33. Mind mapping is that it
reflects the way the brain
actually works
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34. Prototyping is a process of building
model of a process and ideas.
oRough
oRapid
oRight
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35. PROTECTING YOUR IDEAS

36. A patent is a grant from
the federal government
to the inventor of a
product, giving the
exclusive rights to
make , use , sell the
invention in the country.
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37. A trade mark is any
distinctive
word,phrase,symbol,d
esign,name,logo,sloga
n or trade dress that a
company uses to
identify the origin of a
product or to
distinguish it from
other goods on the
market
1-37

38. A copy right is an
exclusive right that
protects the creator of
original works of
authorship such as
literary,dramatic,musical
and artistic work etc
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