Social Media and Leadership - National Potato Council - Feb 27 2012

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National Potato Council 2012 Leadership Conference. Presenters: Meredith Myers, Public Relations Manager, US Potato Board & Mike Hanbery, Director of New Media Strategies, Webolutions.

Business Technology

Social Media and Leadership ,[object Object],[object Object]

Thank you for being with us today! Mike Hanbery , MBA Director of New Media Strategies Webolutions ® Inc Meredith Myers Public Relations Manager United States Potato Board

“ Tribes--not money, not factories--can change our world, change politics, align large numbers of people. Not because you force them to do something against their will. But because they want to connect.” - Seth Godin, Tribes

What is Social Media? ,[object Object],[object Object]

The New Vocabulary (Just in the past 10 years!) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Changes in How Businesses Communicate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Budget Shift Source:eMarketer Marketing Budget Item Budget Increase Budget Decrease Website 64% 2% Search (SEO, PPC) 62% 5% Social Media 53% 4% Email 42% 2% Online Display Ads 41% 14% Telemarketing 30% 14% PR 30% 7% Direct Mail 22% 25% Broadcast Ads 15% 29% Print Ads 11% 37%

The Evolution of the Message Commodity $1.13 / lb Product $6.00 / lb Service $125 / lb Experience $426 / lb

Why do people use Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why the Buzz about Social Media? ,[object Object],[object Object],[object Object],[object Object],Source: Nielsen

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What is Social Capital? ,[object Object],[object Object]

NPC & USPB Use of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Blogs Recommended blogs: Farm Bureau fb.org/blog Penn State Agricultural Entrepreneurship farmbusiness.blogspot.com Farmer Bloggers farmerbloggers.com/blog Small Farm Centrals smallfarmcentral.com/blog Nutrition Blog Network nutritionblognetwork.com

LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media Rules of Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Resources ,[object Object],[object Object],[object Object]

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Download this presentation To download a recording of this presentation, visit potatogoodness.com/social-media-presentation Bonus: Free B to B Social Media Case Study

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Social Media and Leadership - National Potato Council - Feb 27 2012

2. Thank you for being with us today! Mike Hanbery , MBA Director of New Media Strategies Webolutions ® Inc Meredith Myers Public Relations Manager United States Potato Board

4. “ Tribes--not money, not factories--can change our world, change politics, align large numbers of people. Not because you force them to do something against their will. But because they want to connect.” - Seth Godin, Tribes

8. Marketing Budget Shift Source:eMarketer Marketing Budget Item Budget Increase Budget Decrease Website 64% 2% Search (SEO, PPC) 62% 5% Social Media 53% 4% Email 42% 2% Online Display Ads 41% 14% Telemarketing 30% 14% PR 30% 7% Direct Mail 22% 25% Broadcast Ads 15% 29% Print Ads 11% 37%

9. The Evolution of the Message Commodity $1.13 / lb Product $6.00 / lb Service $125 / lb Experience $426 / lb

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16. What’s the difference? ?

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20. Facebook Page vs Profile Similar Functionality “ Tag” Comment on “Wall”

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22. Blogs Recommended blogs: Farm Bureau fb.org/blog Penn State Agricultural Entrepreneurship farmbusiness.blogspot.com Farmer Bloggers farmerbloggers.com/blog Small Farm Centrals smallfarmcentral.com/blog Nutrition Blog Network nutritionblognetwork.com

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27. Thank You! Questions?

28. Download this presentation To download a recording of this presentation, visit potatogoodness.com/social-media-presentation Bonus: Free B to B Social Media Case Study

Editor's Notes

Meredith begins, telling our FB story.

Social Media and Leadership - National Potato Council - Feb 27 2012

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