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Preliminary Market Analysis
To be Updated after Further Customer Feedback
Internet Trends – Web 2.0 Summit; San Francisco, CA – Mary Meeker, KPCB
                           October 18th, 2011
Internet Trends – Web 2.0 Summit; San Francisco, CA – Mary Meeker, KPCB
                           October 18th, 2011
Internet Trends – Web 2.0 Summit; San Francisco, CA – Mary Meeker, KPCB
                           October 18th, 2011
Internet Trends – Web 2.0 Summit; San Francisco, CA – Mary Meeker, KPCB
                           October 18th, 2011
Internet Trends – Web 2.0 Summit; San Francisco, CA – Mary Meeker, KPCB
                           October 18th, 2011
250 MM Photos Uploaded to FB every day




                   1% = 2.5 MM/Day


1% = 25,000/Day
If you can capture 1% of the photo market, and get 1% to pay 99¢,
then $24,750 / day for $9 MM / year in a static market


835 MM smartphone users worldwide has not significantly penetrated
into the 5.6 B mobile phone users worldwide

Video is hard to do ‘right’. Filtered photos have low friction.

Intermediate step is to ‘Slideshow’ images with a audio caption to
better capture the ‘feel’ of the moment

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Market analysis venture lab task 3

  • 1. Preliminary Market Analysis To be Updated after Further Customer Feedback
  • 2. Internet Trends – Web 2.0 Summit; San Francisco, CA – Mary Meeker, KPCB October 18th, 2011
  • 3. Internet Trends – Web 2.0 Summit; San Francisco, CA – Mary Meeker, KPCB October 18th, 2011
  • 4. Internet Trends – Web 2.0 Summit; San Francisco, CA – Mary Meeker, KPCB October 18th, 2011
  • 5. Internet Trends – Web 2.0 Summit; San Francisco, CA – Mary Meeker, KPCB October 18th, 2011
  • 6. Internet Trends – Web 2.0 Summit; San Francisco, CA – Mary Meeker, KPCB October 18th, 2011
  • 7. 250 MM Photos Uploaded to FB every day 1% = 2.5 MM/Day 1% = 25,000/Day
  • 8. If you can capture 1% of the photo market, and get 1% to pay 99¢, then $24,750 / day for $9 MM / year in a static market 835 MM smartphone users worldwide has not significantly penetrated into the 5.6 B mobile phone users worldwide Video is hard to do ‘right’. Filtered photos have low friction. Intermediate step is to ‘Slideshow’ images with a audio caption to better capture the ‘feel’ of the moment