Introduction of web2.0 for SMEs

1. Be Ready for UKM 2.0!
(Enterprise 2.0)
Diskusi Panel “TIK & Internet untuk
Pemberdayaan UKM Indonesia
Gedung SMESCO Promotion Center
Jakarta, 25 November 2008

2. OK
Let’s Start with….
Introduction

3. Pramasaleh H. Utomo, Ir., MT.
• Medan, 3 November 1967
• Married, 2 Children
• Bachelor degree from Institut Sains
& Teknologi Nasional Jakarta, 1992
• Master degree from Institut
Teknologi Bandung, Bandung, 2001
• R&D Division TELKOM 1993 – 1999
• HR Policy Development, HR Directorate
TELKOM 2001-2002
• Information Technology Policy Development,
HR & Supporting Business Directorate TELKOM
2002-2004
• Fixed Wireless Network Division TELKOM 2004-
2005
• Consumer Business Directorate TELKOM 2005-
2006
• Next Generation Network Project, Network &
Services Directorate TELKOM 2006
• TELKOM Jakarta Selatan, Regional Division II
2007 – 2008
• TELKOM Jakarta Barat, Regional Division II
2008 - Now
• utomo@telkom.co.id
• http://www.telkom.co.id
• http://moonlightkisses.myflexiland.com

4. Find me @...

5. Put into the context

6. The Outline
• Introduction
– Speaker’s profile
– Put into the context: ICT for SMEs
• The world is changing
– The Upcoming Conceptual Age
– Participatory Network: Everything2.0 era
– Web2.0
• So does our work place
– Introducing Enterprise2.0
– Meet Charlie Mr. Enterprise2.0
• Shall we Change?
– President2.0?
– A peek @ Google’s work place
– The Battle of Generations
• Let’s team up
– TELKOM Initiatives

7. The World is
Changing…

8. The Upcoming Era of Conceptual Age
ATG (affluence, to
technology,
CONCEPTUAL AGE
globalization) (creators & empathizers)
INFORMATION AGE
(knowledge workers)
INDUSTRIAL AGE
(factory workers)
from
AGRICULTURE AGE
(farmers)
18th century 19th century 20th century 21st century
Source: Daniel H. Pink, A Whole New Mind, New York, Riverhead Books, 2005
“The Next decade will be the Value Era- the refining & institutionalizing of
the concept of value. Value isn’t just money. Its intellectual capital, ideas, innovation”.
Gordon Petrash, PWC- Intellectual Asset Management Practice

9. The Six Aptitudes for Conceptual Age
Not Just… But Also…
Function Design
Argument Story
Focus Symphony
Logic Empathy
Seriousness Play
Accumulation Meaning

10. Digital Lifestyle & Workstyle
Many Experiences from Many Screens
Find Child’s GPS
Location on TV
Watch Shows
on Demand, Download the
Answer Video Latest Tunes
Call on TV
Work Watch TV on
from Home Train, Program
DVR for Tonight
Make
Wait Time Schedule a Meeting
Productive
Conference Conduct Telepresence
Face-to-Face Meeting

11. Participatory Network: 2.0 Era
The Gift Economy
Exposure Culture
digital
diary
wikipedia open open
source innovation
social
networking
video
sharing
life fashion music
Vibrant & Diverse Sub-Culture

12. Being digital is the Way Out?
• Wikipedia
• iPod Podcasting
• mobile phone
• ebook reader
• Social Network
• facebook
• Innocentive
• Google
• Blog
• RSS

14. Things does change….
So Does Our Work
Place….
& Our Business Mode
Obviously….

15. Introducing…
Enterprise2.0

16. By Definition
“Social Media Networking behind a firewall”

17. Social Media…
…is a Conversation supported by online tools
Thanks to Web2.0

18. Web2.0 for Enterprise

19. what is Enterprise2.0 ?
meet Charlie

20. Enterprise2.0 Tools

21. So..it’s
for real…?

22. Shall we
Change ……
Sure, but How? ….

23. Let’s See
How Others
Doing……….

24. Meet Barack Obama

25. a.k.a.
President 2.0
He’s a Democrate,
ambitious and he
sucessfuly become a 44th
President of
the USA!

26. Therefore he spends
Millions of Dollars on
campaigning

27. But the most powerful and
successful source he use in his
battle with Hilary Clinton & John
McCain to gain voters and
donators is
WEB 2.0

29. blog. From there it’s possible to
Lets start with his
navigate to all his other WEB 2.0
applications…
• 1,7 Mio Facebook friends
• 510 Thou MySpace friends
• US$ 659,7 Mio donation via
internet
http://my.barackobama.com/page/content/hqblog/

30. Let’s Check a
‘future’ work
place….

31. We’ve learnt so far ….
Work place’s change
President’s change
Enterprise’s change
The world’s change
What about …
YOU?

32. Are You
Ready ……
You have to!!

33. Are You Ready?

34. Different states of mind?

36. Let’s get networked

37. Let’s team up!

38. Broadband Ready 2009
• “Internet murah” for all
• Free trial service
• HotSpot initiatives

39. The decreasing Internet Tariff
Tariff Broadband Speedy - Unlimited Tariff Broadband Speedy - Limited
Juta Rp./MB
5.0 750
3.8 3.8 600
4.0 600
3.0 450 400 400
2.0 2.0 300
2.0 300
1.0 150
- 2008 2008
0
Jun '04 Des '05 Mar '06 Nov '06 Apr '07 Jun '04 Des '05 Mar '06 Nov '06 Apr '07
“Speed up to 1 Mbs”
Tariff (Juta) Introducing “time based tariff” and “speedy prepaid”
www.telkomspeedy.com

41. Thank You
utomo@telkom.co.id
ph.utomo@gmail.com
ph_utomo@yahoo.com
Thanks to all folks @
http://www.Slideshare.net
http://www.wikpedia.org
http://www.plasaIndigo.com
http://flickr.com
http://www.youtube.com
http://namakuiful.com