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Study    Impact Of Incredible India Campaign  On  Foreign Tourists
 
Present Situation and Features of Tourism in India ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
 
Incredible India Campaign  ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object]
Incredible India “Atithi Devo Bhava” Campaign Objective ,[object Object],[object Object],[object Object],[object Object]
Inception of the Campaign ,[object Object],[object Object],[object Object]
THE CAMPAIGN IN 2002/03 ,[object Object],[object Object]
THE CAMPAIGN IN 2006/07  ,[object Object],[object Object],[object Object]
THE CAMPAIGN IN 2007/08  ,[object Object],[object Object],[object Object]
 
 
 
THE CAMPAIGN IN 2008/09  ,[object Object],[object Object],[object Object]
Cost of the Incredible Campaign ,[object Object],[object Object],Average length of stay in India  31.2 days
Awards to Incredible India Campaign  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Foreign Tourists In India (Number) 2001 2002 2003 2004 2005 2006 2007 2008 January 283750 228150 274215 337345 385977 459489 532088 584765 February 262306 227529 262692 331697 369844 439090 498806 560658 March 248965 225558 218473 293185 352094 391009 444186 509926 April 185338 155378 160941 223884 248416 309208 333945 369677 May 151098 132998 141508 185502 225394 255008 267758 290785 June 176716 143100 176324 223122 246970 278370 310104 344526 July 224432 186432 225359 272456 307870 337332 377474 383456 August 196517 161477 204940 253301 273856 304387 360089 379568 Sept 162326 151721 191339 226773 257184 297891 325893 345676 October 181605 212191 260569 307447 347757 391399 440715 523451 Nov 209685 243566 290583 385238 423837 442413 510987 654321 Dec 234325 298765 319271 417527 479411 541571 575148 600567 Total 2282738 2073025 2726214 3457477 3918610 4447167 4977193 5903377
Why Exploring Rural India  ? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Percentage Changes in foreign tourists arrival 2004/03 2005/04 2006/05 2007/06 2008/07 2009/08 2010/09 January -19.6 22.0 23.0 14.5 19.0 15.8 9.9 Feb -13.3 13.1 26.3 17.3 18.7 13.6 12.4 March -9.4 1.6 34.2 25.2 11.1 13.6 14.8 April -16.2 5.0 39.1 16.5 24.5 8.0 10.7 May -12.0 0.2 31.1 23.8 13.1 5.0 8.6 June -19.0 27.5 26.5 16.0 12.7 11.4 11.1 July -16.9 22.5 20.9 7.3 9.6 11.9 12.2 August -17.8 26.91 23.6 6.9 11.1 18.3 19.3 Sept -6.5 26.11 18.5 11.4 15.8 9.4 10.7 October 16.8 22.11 18.0 7.0 12.5 12.6 14.4 Nov 16.2 19.40 32.6 7.8 4.4 15.5 18.5 Dec 15.8 19.20 30.8 11.0 13.0 6.2 19.8 Total 9.2 13.1 26.8 13.2 13.5 11.9 13.8
Positive Impact Of Incredible India ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Negative Impacts Of Incredible India ,[object Object],[object Object],[object Object],[object Object]
Future Prospects As a Result of Incredible India Campaign ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object]
International Tourists Arrivals to India 2004 2005 2006 2007 2008 2009 2010 Arrivals from Region/ Country USA 329147 348182 410803 526120 611165 696739 804933 UK 405472 387846 430917 555907 651803 734240 748765  Canada 88600 93598 107671 135884 157643 176567 221448 Germany 80011 64891 76868 116679 120243 156808 193557 France 102434 78194 97654 131824 152258 175345 195307 Australia 52691 50743 58730 81608 96258 109867 148846 Japan 80634 59709 77996 96851 103082 119292 124219 Malaysia 57869 63748 70750 84390 96276 107286 134340 Singapore 42824 44306 48368 60710 68666 82574 94754 Sri Lanka 112813 108008 109098 128711 136400 154813 240836 China 13901 15422 21152 34100 44897 62330 96997
Attraction For Foreign Tourist In India : ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Top 10 Places Visited by Foreigners in India
Taj Mahal (Agra)
The City Palace (Jaipur)
Kashmir Valley (Kashmir)
Kerala Backwaters (Kerala)
Ajanta Ellora Caves (Maharashtra)
Monuments (Delhi)
Golden Temple (Amritsar)
Tirupati Balaji (Andhra Pradesh)
Beaches  (Andaman & Nicobar Islands)    (Goa)
Khajuraho Temple (Madhya Pradesh)
 

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Impact of Incredible India campaign on foreign tourist numbers

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  • 2. Study Impact Of Incredible India Campaign On Foreign Tourists
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  • 22. Foreign Tourists In India (Number) 2001 2002 2003 2004 2005 2006 2007 2008 January 283750 228150 274215 337345 385977 459489 532088 584765 February 262306 227529 262692 331697 369844 439090 498806 560658 March 248965 225558 218473 293185 352094 391009 444186 509926 April 185338 155378 160941 223884 248416 309208 333945 369677 May 151098 132998 141508 185502 225394 255008 267758 290785 June 176716 143100 176324 223122 246970 278370 310104 344526 July 224432 186432 225359 272456 307870 337332 377474 383456 August 196517 161477 204940 253301 273856 304387 360089 379568 Sept 162326 151721 191339 226773 257184 297891 325893 345676 October 181605 212191 260569 307447 347757 391399 440715 523451 Nov 209685 243566 290583 385238 423837 442413 510987 654321 Dec 234325 298765 319271 417527 479411 541571 575148 600567 Total 2282738 2073025 2726214 3457477 3918610 4447167 4977193 5903377
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  • 24. Percentage Changes in foreign tourists arrival 2004/03 2005/04 2006/05 2007/06 2008/07 2009/08 2010/09 January -19.6 22.0 23.0 14.5 19.0 15.8 9.9 Feb -13.3 13.1 26.3 17.3 18.7 13.6 12.4 March -9.4 1.6 34.2 25.2 11.1 13.6 14.8 April -16.2 5.0 39.1 16.5 24.5 8.0 10.7 May -12.0 0.2 31.1 23.8 13.1 5.0 8.6 June -19.0 27.5 26.5 16.0 12.7 11.4 11.1 July -16.9 22.5 20.9 7.3 9.6 11.9 12.2 August -17.8 26.91 23.6 6.9 11.1 18.3 19.3 Sept -6.5 26.11 18.5 11.4 15.8 9.4 10.7 October 16.8 22.11 18.0 7.0 12.5 12.6 14.4 Nov 16.2 19.40 32.6 7.8 4.4 15.5 18.5 Dec 15.8 19.20 30.8 11.0 13.0 6.2 19.8 Total 9.2 13.1 26.8 13.2 13.5 11.9 13.8
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  • 30. International Tourists Arrivals to India 2004 2005 2006 2007 2008 2009 2010 Arrivals from Region/ Country USA 329147 348182 410803 526120 611165 696739 804933 UK 405472 387846 430917 555907 651803 734240 748765 Canada 88600 93598 107671 135884 157643 176567 221448 Germany 80011 64891 76868 116679 120243 156808 193557 France 102434 78194 97654 131824 152258 175345 195307 Australia 52691 50743 58730 81608 96258 109867 148846 Japan 80634 59709 77996 96851 103082 119292 124219 Malaysia 57869 63748 70750 84390 96276 107286 134340 Singapore 42824 44306 48368 60710 68666 82574 94754 Sri Lanka 112813 108008 109098 128711 136400 154813 240836 China 13901 15422 21152 34100 44897 62330 96997
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  • 32. Top 10 Places Visited by Foreigners in India
  • 34. The City Palace (Jaipur)
  • 37. Ajanta Ellora Caves (Maharashtra)
  • 41. Beaches (Andaman & Nicobar Islands) (Goa)
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