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UTV Pitch Sports Connectors

Sports Connectors is about ‘Uncovering the Power of Sport’

No other subject evokes so much discussion, debate and emotion regardless of demographics, geography or status. It unities and divides in equal measure but at it’s heart it delivers something we can all identify with.

Yet despite its popularity and importance no one has ever investigated the people that make it what it is – the Fans. The sports fan is often mis understood and clouded in pre-conceived notions that can make them appear undesirable to advertisers.

Sports Connectors is a ground breaking piece of research that is continuous, robust and has the ability to provide some real insight into the value of the sports fan, which ultimately will help connect brands with sports fans.

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UTV Pitch Sports Connectors

  1. 2. UNCOVERING THE POWER OF SPORT <ul><li>OUR PHILOSOPHY ON SPORT </li></ul><ul><ul><li>Sport is the ultimate social currency </li></ul></ul><ul><ul><li>It delivers on many levels – Passion, intelligence, thought provoking, inclusiveness………. </li></ul></ul><ul><li>OUR AIMS WITH SPORTS CONNECTORS </li></ul><ul><ul><li>Knowledge unlocks insight </li></ul></ul><ul><ul><li>Own the sports environment </li></ul></ul><ul><ul><li>Demonstrate our commitment and understanding of this area </li></ul></ul>
  2. 3. THE FIRST WAVE OF SPORTS CONNECTORS <ul><li>The value of sport in day-to-day life </li></ul><ul><li>The value of the sport audience in key categories </li></ul><ul><li>The effect of the recession </li></ul><ul><li>The outlook for sports fans in 2010 </li></ul>24/03/10 PROVING THE POWER OF SPORT
  3. 4. SOME POWERFUL HEADLINES EMERGE <ul><li>Sport is a potent social currency </li></ul><ul><li>The sport audience is a valuable one </li></ul><ul><li>People have been bruised by the recession but are more optimistic about this year </li></ul><ul><li>Football dominates the national psyche </li></ul>
  4. 5. STRONG OPINIONS TO SHARE ABOUT SPORT Q4/5 How much do you agree or disagree with the following statements – Table 84 Base: Sports Connectors – Wave 1, October 2009 (499) 72% 68% 59% 55% 51% 49% 47% 42% 40%
  6. 7. SPORTS CONNECTORS SPEND MORE Q2bApproximately how much have you spent in the last four weeks on the following items? – Table 11-21 Average spend in last four weeks Base: Sports Connectors – Wave 1, October 2009 (499)
  8. 9. SPORT IS A USEFUL DISTRACTION Q4/5 How much do you agree or disagree with the following statements – Table 84 83% 77% 77% 73% 73% 46% 44% 43% Base: Sports Connectors – Wave 1, October 2009 (499) 80% 47% 31% 66% 67% - 27% 40% Non SC
  9. 10. WANT TO SEE MORE <ul><li>If you would like to see the full presentation please contact your UTV pitch representative to arrange a meeting </li></ul><ul><li>This is only the first wave of the Sports Connectors research, and plans are in place to take this research further </li></ul><ul><li>Sports Connectors is designed to provide unique insight and therefore UTV Pitch is keen to listen to suggestions from advertisers and agencies about how it’s taken forward </li></ul>