#oracleemp Presentation to HubSpot Dublin, September 2017

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Oracle Applications
User Experience
Who We Are, What We Do. Globally
Ultan Ó Broin (@ultan), Senior Director
Oracle Applications User Experience (OAUX)
Communications and Outreach
HubSpot Dublin September 2017

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Safe Harbor Statement
The following is intended to outline our general product direction. It is intended for
information purposes only, and may not be incorporated into any contract. It is not a
commitment to deliver any material, code, or functionality, and should not be relied upon
in making purchasing decisions. The development, release, and timing of any features or
functionality described for Oracle’s products remains at the sole discretion of Oracle.
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Disclaimer: #OracleEmp. All views expressed and/or shown in this presentation are the responsibility of the
presenter, Ultan O’Broin. They may not necessarily reflect Oracle’s policy.

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About Ultan O’Broin (@ultan)
• Senior Director Oracle Applications User Experience,
EMEA and APAC
• Outbound partner and sales UX enablement
• UX design patterns, innovations, UI
accelerator kits, design platform
• MultilLingual Magazine Editorial Board
• UX, L10n, I18n (ORCL, MSFT)
• Writer, Blogger, Chatbots Magazine,
Planeta Chatbot, MultiLingual
• I am NOT a Designer. Far too cool for that. Storyteller.
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Most of all: We Like to Have Fun Doing UX #lovemyjob
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Design Starts with a Conversation…

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Design Simply to Use Simply: 10-90-90 Model
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Don’t over engineer or be dazzled by tech: MVP and JTBD

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User Interface versus User Experience

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OAUX Builds In Good Design: Cloud As a Design Platform

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To Solve User Problems
… Listening and watching
… Using all your passions
… Leverage industry experience

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We’re Global: Because Users Are
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WINNER
Best In-House Team
Best in Digital Experience
UX Magazine Awards
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The Industry Recognizes Us

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UX As Work Advocate
• Understand what users
do; how they work
• Design the core product
experience
• Provide UX guidance &
easy visual tools to build
– Proven UX design patterns
– Best SaaS and PaaS samples
– Stunning Visual UI
• To make users successful
Cloud UX
Success!Research Guidance & Tools
<o>

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UX Goal: User Participation
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UX Design &the Enterprise: Not What They Teach You in College
• Business process asks and tasks
• Simplicity of intent
• Multi-role users
• Multi-generational use
• Mobility, cloud hand-offs across devices
• Contextual awareness
• Data security
• Locale, statutory, custom requirements
• Internationalization and localization
• Accessibility
• Extensibility, integration, customization

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Ireland Localization for the Enterprise
• Irish name
• Validations related to
Personal Public Service (PPS)
Number
• Ethnicity: Addition of
'Travelling Community‘
• Mother’s maiden name
Manage Person

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Finding Users to Get Requirements – the Formal Way
• Get job titles for typical users from department functional management
• Refer to customer job descriptions, job description websites, previous test
reports for typical skills, knowledge, and experience
• If it is a new function, there may be no existing users.
• Stakeholders and employment agencies may be resources.

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User Profiles: Order Entry Specialist versus Administrator
• Enterprise applications:
– job title
– Software usage
– Hardware usage
– Collaboration
– Job Locations
– use of similar products,
– familiarity with task,
– training,
– educational background,
– employer.
• ISO:
– gender,
– culture,
– nationality,
– age group.

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General: Personas

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More innovative, action-driven The Job-to-be-Done (Example)
Job-to-be-Done: Capture new opportunity details using the device in-hand
and submit to cloud for later work.
• User: Sales rep road-warrior
• Need: Perform these core tasks quickly:
– Enter new opportunity name and win probability.
– Capture location details.
– Update opportunity with more details later.
– Capture document files (business card images,
whiteboard sketches, and so on).
• Outcome: Meet a performance goal of 10 seconds or less
per task.
“A problem
well put is
half-solved.”
− John Dewey

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Design Discovery: Research in the Wild
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We can ALL do UX: Guerilla Road to Science
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Observe, set tasks, ask, record: the design and test
“Tell Me More About That”

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Make the Cloud Your Own: Let the Customer Enhance Core UX
and Language: Extensibility and UI Accelerator Kits
• Oracle MAF and Oracle JDeveloper 12c
• Oracle Alta UI
• Exemplar Oracle Sales, HCM, and ERP
mobile app SaaS flows
• Enterprise Mobility UX showcase: Infolets,
notifications,
• Familiar mobile gestures and device features
• Microsoft PowerPoint wireframes and
stencils
• Mobile Cloud UX design patterns and tech
eBooks
Available Now

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Ye Olde Localization Challenges
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Ye Olde Language Challenges
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Now come ‘new’ UX challenges
• Cultural theory and interaction
• Bot personality
• Gender, names …
• Sentiment, emotion
• Media: What resonates
• Popular references, time sensitivity
•  Emojis as a language.
Which ones? What order?
• Is AI the ultimate UX challenge?
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imaginBank: A Bank for Millennials
Confidential – Oracle
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Global UX Best Practices
• Research user intent globally
• Reflect context of use locally
• Choose platforms that supports language
and domain, learns, trainable.
• Domain terminology, tone, style.
• Pick a translation vendor with domain and locale UX experience.
• Write complete strings, and provide scripts of content context.
• Care with graphics, images, humor, emojis, etc: Editable or replaceable.
• I18n: characters sets, text processing, reading & writing direction, language detection, locale
support: Unicode, International Components for Unicode libraries, XLIFF, etc.
• Multilingual architecture for adding more languages later.
• Create glossaries of terms, synonyms, slang, abbreviations, etc.
• Apply design review, heuristics and then usability test in context before production.
Confidential – Oracle
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OAUX at Localization World Silicon Valley (November 2017)
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OAUX on LinkedIn
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