Wearable Technology: scenari, applicazioni ed evoluzioni future. Un incontro organizzato da UX Torino negli spazi di Toolbox con la collaborazione di Rokivo. UX Torino > www.facebook.com/uxtorino Rokivo > www.rokivo.com

1. rokivo.com
UX Book club - Torino
Wearable
technology
Think. Define. Design

2. Rokivo is a digital experience design firm born
in New York with an Italian heritage.
The Silicon Valley’s dynamic market is
its natural environment.
We merge the energy of startup culture with
the attitude and aesthetic of Italian design.
Our designs are user friendly, engaging,
easy on the eyes, and efficient.

3. Italian design,
functional perfection

4. Team

5. The team - key people
San Francisco
Turin / Milan

6. What we do

7. We enrich a trusted and efficient process
with passion and creativity, blending beauty
and performance in a smooth,
flawless User Experience.

8. Research
We strategically approach the market
• Learn the brand strategy
• Analyze the market
• Study the landscape
What we do

9. Architect
• Ideas and strategic approach
• Define design strategy
• Information architecture
We support the strategy to deliver
successful products.
What we do

10. Design
• UI and interaction design
• Interactive prototypes
• Graphic design
We design tailored user experiences
that people love.
What we do

11. Key factors

12. Milestones are set with a detailed operational
plan. Experience with startup taught us the
flexibility to pivot when necessary.
OPERATIONAL PLAN
Key factors

13. Key factors
We build practical solutions, because
we understand the art of implementation.
Yet we’re not afraid to challenge design
boundaries through rapid prototyping.
TECHNICAL COMPLIANCE

14. At Rokivo we love to test our ideas.
Testing, If it is used correctly, is one the
corner stone of a success story.
TESTING
Key factors

15. Italian industry has since rationalized
the equation of performance and beauty.
Leading in fashion, industrial design
and performance cars.
FUNCTIONAL BEAUTY
Key factors

16. Design process

17. Design process
USER-CENTERED
DESIGN
plan
research
design
adapt
evaluate
ANALYZE
THE MARKET
UNDERSTAND
USER
INTERFACE
DESIGN & INTERACTION
DEFINING
EXPERIENCE
VALIDATE

18. Wearable Overview &
Customer journey
UX Book Club - 31 jan 2015
il futuro della tecnologia che si indossa

19. Con il termine wearable technologies
intendiamo tutte quelle tecnologie portabili ed
indossabili, modellate attorno al corpo delle
persone utilizzato come supporto naturale al
loro funzionamento.
La rilevazione ed il monitoraggio di segnali
endogeni ed esogeni al corpo, anche di natura
emozionale, permettono a queste tecnologie di
diventare un valido assistente per i bisogni
dell’utente.

20. Cosa sta per
succedere?

21. THE FUTURE
OF WEARABLE
TECH
Connected
Intimacy
PERSON TO PERSON
Tailored
Ecosystem
PERSON TO COMPUTER
Co-evolved
Possibilities
PERSON AS COMPUTER

22. The Apple Watch is Apple's first
wearable device. It is a smart-watch
with a retina display and circular
dial on the side.
https://www.youtube.com/watch?v=DxpqhykXtZw

23. The Thalmic Labs MYO Armband
is a gesture control device that
uses arm and hand movements to
operate.
https://www.youtube.com/watch?v=oWu9TFJjHaM

24. The Whistle Activity Monitor is a
health tracker for your dog.
It attaches to any collar and
measures your dog’s activities,
giving you a new perspective on
day-to-day behavior and long-term
trends.
https://www.youtube.com/watch?v=YSCf-K245BU

25. Find your look with the shiver
colored frames.
Experience the virtual reality with
Gear VR's ergonomic design.
VR incorporates soft and flexible
cushioning for the ultimate
comfort design.
https://www.youtube.com/watch?v=hLqVxC6JWIM

26. The Moov fitness tracker aims
to be more of a fitness friend.
Dubbed the "personal artificial
intelligence coach" by its creators,
Moov can help couch potatoes
get into the swing of working out,
or challenge fitness fanatics to
take workouts to the next level.
https://www.youtube.com/watch?v=ExhD6UWEV8I

27. Worn around your lower back
and core, Lumo Back can measure
minute metrics, like your posture,
how many steps you take,
how long you sit, and how you sleep.
http://vimeo.com/72789977

28. Easy and precise self-measurement
of your blood pressure with your
smartphone.
https://www.youtube.com/watch?v=NxFxPUjS3_U

29. comunicazione
tra le persone?
Che impatto ha la tecnologia sulla

30. Internet delle cose
due aspetti importanti
1
2 Socializzazione a distanza

34. 50 billion
new things will
connect
4 billion people
in 2020

35. La tecnologia che si indossa sarà il prossimo
mega-trend, un mercato che può crescere,
da 30 a 50 miliardi di dollari nei prossimi 5 anni
Fonte: Credit Suisse

36. Ubiquitous social media

37. Fonte: Credit Suisse
• tecnologie potenziate
• diffusione dei device mobili
• diffusione delle app
• servizi a base locativa
• portabilità dei social graph
• l’implementazione dell’ambiente intelligente
Perché

38. UPGRADIA
un nuovo trend

39. Il vecchio modello di consumo fisico
acquisto, uso, dichiarare obsoleto, scartare
viene rovesciato da un nuovo modello:
quello fondato sul miglioramento continuo,
l'aggiornamento e l'iterazione

40. Quali cambiamenti ci saranno in un mondo
in cui quasi ogni oggetto è aggiornabile?
E dove i consumatori si aspettano questo come
un fattore imprescindibile?
Il desiderio per il nuovo non tramonterà mai,
a il significato di “nuovo” potrà mutare
Nuove aspettative

41. Non sarà un flusso infinito di nuovi oggetti
fisici, bensì di nuove funzionalità / capacità.
Non più prodotti, cicli di sviluppo e campagne
costruite intorno all’obsolescenza programmata.
Invece, i marchi intelligenti progetteranno,
costruiranno e venderanno
una costante iterazione.

42. quali utilizzi?
Wearable device

43. FONTE: VANDRICO
ENTERTAINMENT
FITNESS
GAMING
INDUSTRIAL
LIFESTYLE
MEDICAL
PETS ANIMALS

44. Areas of market focus
ENTERTAINMENT 35 Devices
FITNESS 110 Devices
GAMING 20 Devices
INDUSTRIAL
LIFESTYLE
MEDICAL
PETS ANIMALS
22 Devices
156 Devices
53 Devices
5 Devices

45. Concept by Rokivo
UX Book Club - 31 jan 2015

46. Egyptian Antiquities Museum becomes fully
accessible to deaf people
GOOGLEGLASS4LIS (WEARABLE UXD)
Google Glass Experience
http://goo.gl/erTeus

48. Google GLASS for the first time in Italy
in an operating room
HUMANITAS RESEARCH HOSPITAL (SURGERY)
Google Glass Experience
https://www.youtube.com/watch?v=SgHZoN9YGR8

49. OK VENICE! interactive travel guide
COMUNE DI VENEZIA (VIRTUAL CITY TOUR)
Google Glass Experience
https://www.youtube.com/watch?v=Hw6UR6jlVDQ

50. A GLASS interview to Italian prime minister
LA STAMPA (MATTEO RENZI INTERVIEW)
Google Glass Experience
http://goo.gl/BeMoIJ

51. First aid with Google GLASS
ANPAS (ASSOCIATION OF VOLUNTARY APP)
Google Glass Experience
https://www.youtube.com/watch?v=t6s4QFDSo0o

52. Thank you.
@wearerokivo rokivo.com rokivo
talkto@rokivo.com jobs@rokivo.com