Deborah Amar - Differences between mainstream UX and games UX

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Presented at UX Brighton's evening event Designing for Games & VR 10th May 2016

Design

IS GAMES UX DIFFERENT
FROM MAINSTREAM UX?

Focus groups
User Interviews
Field Studies  
Quan7ta7ve Research
Market Analysis
Informa7on Architecture
Wireframes
InteracCve Prototypes
FuncConal SpeciﬁcaCons
Usability Evalua7on
Heuris7c Evalua7on
User Tes7ng
A/B Tes7ng
Diary Studies
Focus Groups
CogniCve Walkthrough
User Scenarios
Card SorCng
User Journeys
Personas
User Centred Design

What do we test?
Menus and UI Usability
Controls understanding and ease of use
Understanding of the rules
Diﬃculty balance
Fun and Engagement

MulCplayer and full content tests
Eidos Studios, Montréal
Microsoft Studios, Redmond
Player Research, Brighton
Epic Games Studios, Cary
Player Research, Brighton

Metrics
Dark Souls II
Pacman
Kingdom Hearts I
Metal Gear Solid I
Flappy Birds
Candy Crush Saga
Darksouls II

Metrics
Interest in the storyline (since we last asked)
6.0
6.5 6.3
2.5
4.0
3.5
7.0
6.0
3.0
3.5
5.0
2.6
6.0
Very disinterested
Very interested
Neither interested
nor disinterested
Realism of the storyline
3.9
7.0
3.8 4.0
5.1
3.0
4.3
6.0 6.3
6.8
4.0
4.6 4.9
Very unrealistic
Very realistic
Neither realistic
nor unrealistic
Credits - Strange Morning - Storyboard created by Angel Ly (http://angellydesigns.weebly.com/index.html)

Let’s talk about games
UI vs Gameplay
Mario Kart 8 - Wii U

User Interface
Generally, all UX and Usability best pracAces can be applied to UI
Nielsen’s HeurisAcs ✔
Learnability ✔
Memorability ✔
Eﬃciency ✔
Error PrevenAon ✔
SaAsfacAon ✔
UAlity ✔

Not parAcularly trying to reduce the number of steps for
players to reach their objecAve.
A high number of steps can parCcipate in making the
game challenging and saCsfying for the player
Save the princess
Eﬃciency/Error PrevenCon
Super Mario Bros. - Wii U

Fun rather than UClity
Credits - digital.guide (http://digital.guide/top-10-myths-video-games-debunked/20116/)

Gestalt Principles/Accessibility
Candy Crush Saga
Use of colours AND shapes to diﬀerenCate items

Learning/Teaching
Use of a safe space to teach interacAon to the players

The Hunter: Will hunt and kill
“lone wolves” or players far from
the team —> Forces players to play
as a team
The Witch: Will aSack if players
gets too close or if she sees some
light —> Forces players to adopt a
stealth approach
The Boomer: If players shoot him,
they will be covered in a liquid that
will aSract a herd of zombies
towards the team —> Forces players
to think before they shoot
Learning/Teaching
Left4Dead

Calls to acCon
Players are guided through the use of collecCble objects
Super Mario Bros. - Wii U

Calls to acCon
The path is shown to players by Non Playable Characters (NPCs)
Assassin’s Creed 2

Life is Strange
Messaging
LiWle pink ﬂowers were placed throughout the game to indicate the path
Assassin’s Creed 4: Black Flag

Life is Strange
Messaging
Use of white rock like texture to indicate climbable elements
The Witcher III

Error PrevenCon
Clash of Clans
Players are asked for conﬁrmaCon before they
spend hard currency

Error PrevenCon
Players can’t hurt their teammate even if they shoot them
Destiny

Blood stains are displayed on the screen when the player gets hurt
Give feedback/Keep user informed
Metal Gear Solid V: The Phantom Pain

Time in the middle of the screen + change in the UI indicator
Give feedback/Keep user informed
The Crew

Life is Strange
Give feedback/Keep user informed
Game informs the player that their decision will have a drasCc impact on the rest of the story

Match between system & real world
The Crew
Enemy with lighter body armour and no helmet is easier to kill

Fun and Engagement
EmoAons and Biometrics
VR
NarraAve tesAng
PersonalisaAon of the experience
Free to Play and MoneAsaAon
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怎样办理伯明翰城市大学毕业证（BCU毕业证书）成绩单留信认证

怎样办理莫纳什大学毕业证（Monash毕业证书）成绩单留信认证

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Deborah Amar - Differences between mainstream UX and games UX

1. UX

2. UX

3. UX GUX

4. UX GUX

5. IS GAMES UX DIFFERENT FROM MAINSTREAM UX?

6. It can be a bit diﬀerent…

7. But it’s not that diﬀerent!

8. Methods

9. Focus groups User Interviews Field Studies   Quan7ta7ve Research Market Analysis Informa7on Architecture Wireframes InteracCve Prototypes FuncConal SpeciﬁcaCons Usability Evalua7on Heuris7c Evalua7on User Tes7ng A/B Tes7ng Diary Studies Focus Groups CogniCve Walkthrough User Scenarios Card SorCng User Journeys Personas User Centred Design

10. A few diﬀerences

11. What do we test? Menus and UI Usability Controls understanding and ease of use Understanding of the rules Diﬃculty balance Fun and Engagement

12. MulCplayer and full content tests Eidos Studios, Montréal Microsoft Studios, Redmond Player Research, Brighton Epic Games Studios, Cary Player Research, Brighton

13. Metrics Dark Souls II Pacman Kingdom Hearts I Metal Gear Solid I Flappy Birds Candy Crush Saga Darksouls II

14. Metrics Interest in the storyline (since we last asked) 6.0 6.5 6.3 2.5 4.0 3.5 7.0 6.0 3.0 3.5 5.0 2.6 6.0 Very disinterested Very interested Neither interested nor disinterested Realism of the storyline 3.9 7.0 3.8 4.0 5.1 3.0 4.3 6.0 6.3 6.8 4.0 4.6 4.9 Very unrealistic Very realistic Neither realistic nor unrealistic Credits - Strange Morning - Storyboard created by Angel Ly (http://angellydesigns.weebly.com/index.html)

15. Hardware

16. InteracCons

17. HeurisCcs and Best pracCces

18. Let’s talk about games UI vs Gameplay Mario Kart 8 - Wii U

19. User Interface Generally, all UX and Usability best pracAces can be applied to UI Nielsen’s HeurisAcs ✔ Learnability ✔ Memorability ✔ Eﬃciency ✔ Error PrevenAon ✔ SaAsfacAon ✔ UAlity ✔

20. What about Gameplay?

21. Not parAcularly trying to reduce the number of steps for players to reach their objecAve. A high number of steps can parCcipate in making the game challenging and saCsfying for the player Save the princess Eﬃciency/Error PrevenCon Super Mario Bros. - Wii U

22. Fun rather than UClity Credits - digital.guide (http://digital.guide/top-10-myths-video-games-debunked/20116/)

23. Examples

24. Gestalt Principles/Accessibility Candy Crush Saga Use of colours AND shapes to diﬀerenCate items

25. Learning/Teaching Use of a safe space to teach interacAon to the players

26. The Hunter: Will hunt and kill “lone wolves” or players far from the team —> Forces players to play as a team The Witch: Will aSack if players gets too close or if she sees some light —> Forces players to adopt a stealth approach The Boomer: If players shoot him, they will be covered in a liquid that will aSract a herd of zombies towards the team —> Forces players to think before they shoot Learning/Teaching Left4Dead

27. Calls to acCon Players are guided through the use of collecCble objects Super Mario Bros. - Wii U

28. Calls to acCon The path is shown to players by Non Playable Characters (NPCs) Assassin’s Creed 2

29. Life is Strange Messaging LiWle pink ﬂowers were placed throughout the game to indicate the path Assassin’s Creed 4: Black Flag

30. Life is Strange Messaging Use of white rock like texture to indicate climbable elements The Witcher III

31. Error PrevenCon Clash of Clans Players are asked for conﬁrmaCon before they spend hard currency

32. Error PrevenCon Players can’t hurt their teammate even if they shoot them Destiny

33. Blood stains are displayed on the screen when the player gets hurt Give feedback/Keep user informed Metal Gear Solid V: The Phantom Pain

34. Time in the middle of the screen + change in the UI indicator Give feedback/Keep user informed The Crew

35. Life is Strange Give feedback/Keep user informed Game informs the player that their decision will have a drasCc impact on the rest of the story

36. Match between system & real world The Crew Enemy with lighter body armour and no helmet is easier to kill

37. Hot topics

38. Fun and Engagement EmoAons and Biometrics VR NarraAve tesAng PersonalisaAon of the experience Free to Play and MoneAsaAon Hot topics

39. Thanks!

Deborah Amar - Differences between mainstream UX and games UX

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