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Scaling UX in
Organizations
AUG 24, 2016
About UXPin
COLLABORATIVE DESIGN FOR PRODUCT TEAMS
● Wireframe, prototype, user test, & more.
● Get feedback & co-design i...
Jason Culbertson
Design Manager, Airbnb
@jculbertson
PART 1
The Age of UX Design
YouTube
Vimeo
Flickr
Android
Fab
LevelMoney
Polar
Ultravisual
WillCall
Beats
Readmill
Simple
Sold
Tumblr
Pulse
Mailbox
Foo...
From John Maeda, Design in Tech Report 2015
QUESTION
How do we scale design?
The Age of UX Design
Evan Sharp
Co-founder, Pinterest
Create a UX
design playbook
PART 2
The UX Hierarchy
So...how do you build a UX team while managing quality? Let’s
start by defining a UX design framew...
What makes UX
so hard to scale?
Design structures
have breaking points
Abraham Maslow
Hierarchy of Needs
UX Tools
Team Structure
Communication
Culture
Design
Actualization
TIER 1
UX Tools
UX Hierarchy
TIER 2
Team Structure
UX Hierarchy
Team structure inflection points
1-10 10-25 25-50 50-100
Davey Nguyen
Design Lead, Gusto
Outcome1
Outcome2
Outcome3
Outcome4
Outcome5
Outcome6
Outcome7
Outcome8
Design Language Team
Production Design Team
Outcome1
Outcome2
Outcome3
Outcome4
Outcome5
Outcome6
Outcome7
Outcome8
TIER 3
Communication
UX Hierarchy
“Every time a design team doubles in size you
have to relearn how to communicate.”
Joel Califa, Product Design Lead @ Digi...
Design Meetings
● Standup / daily scrum
● Outcome leads (weekly)
● Design leads (monthly)
● Demo w/engineering (weekly)
● ...
Design Meetings
1-10 10-25 25-50
Standup/dailyscrum
Standup/dailyscrum
Outcomeleads
Designleads
Demo
Outcomecrit
Designtea...
TIER 4
Design Culture
UX Hierarchy
Design Culture
● Design led companies or design simply at
the table.
● Physical space that you work in
● Design preached a...
Alex Schleifer
VP Design, Airbnb
SCALING UX
In Conclusion
UX Tools
Team Structure
Communication
Culture
Design
Actualization
Thanks!
Scaling UX in Organizations
Scaling UX in Organizations
Scaling UX in Organizations
Scaling UX in Organizations
Scaling UX in Organizations
Scaling UX in Organizations
Scaling UX in Organizations
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Scaling UX in Organizations

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Based on his experience at Airbnb and research with companies like Pinterest and Gusto, Jason offers a clear framework for scaling UX quality, processes, and teams.

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Scaling UX in Organizations

  1. 1. Scaling UX in Organizations AUG 24, 2016
  2. 2. About UXPin COLLABORATIVE DESIGN FOR PRODUCT TEAMS ● Wireframe, prototype, user test, & more. ● Get feedback & co-design in real time. ● Import and scale your design system. ● Create visual specs for developer handoff.
  3. 3. Jason Culbertson Design Manager, Airbnb @jculbertson
  4. 4. PART 1 The Age of UX Design
  5. 5. YouTube Vimeo Flickr Android Fab LevelMoney Polar Ultravisual WillCall Beats Readmill Simple Sold Tumblr Pulse Mailbox Foodspotting Forrst Behance Acrylic Software Sparrow Mail Slideshare Instagram OMGPOP Posterous Gowalla Hunch Push Pop Press Daytum About.me Songza Mint 27 Startups that were cofounded by designers have been acquired since 2010. From John Maeda, Design in Tech Report 2015
  6. 6. From John Maeda, Design in Tech Report 2015
  7. 7. QUESTION How do we scale design? The Age of UX Design
  8. 8. Evan Sharp Co-founder, Pinterest
  9. 9. Create a UX design playbook
  10. 10. PART 2 The UX Hierarchy So...how do you build a UX team while managing quality? Let’s start by defining a UX design framework or hierarchy.
  11. 11. What makes UX so hard to scale?
  12. 12. Design structures have breaking points
  13. 13. Abraham Maslow Hierarchy of Needs
  14. 14. UX Tools Team Structure Communication Culture Design Actualization
  15. 15. TIER 1 UX Tools UX Hierarchy
  16. 16. TIER 2 Team Structure UX Hierarchy
  17. 17. Team structure inflection points 1-10 10-25 25-50 50-100
  18. 18. Davey Nguyen Design Lead, Gusto
  19. 19. Outcome1 Outcome2 Outcome3 Outcome4 Outcome5 Outcome6 Outcome7 Outcome8
  20. 20. Design Language Team Production Design Team Outcome1 Outcome2 Outcome3 Outcome4 Outcome5 Outcome6 Outcome7 Outcome8
  21. 21. TIER 3 Communication UX Hierarchy
  22. 22. “Every time a design team doubles in size you have to relearn how to communicate.” Joel Califa, Product Design Lead @ Digital Ocean
  23. 23. Design Meetings ● Standup / daily scrum ● Outcome leads (weekly) ● Design leads (monthly) ● Demo w/engineering (weekly) ● Outcome design crits (weekly) ● Design team share (bi-weekly) ● One-on-ones (bi-weekly)
  24. 24. Design Meetings 1-10 10-25 25-50 Standup/dailyscrum Standup/dailyscrum Outcomeleads Designleads Demo Outcomecrit Designteamcrit Standup/dailyscrum Outcomeleads Demo Outcomecrit Demo Outcomecrit
  25. 25. TIER 4 Design Culture UX Hierarchy
  26. 26. Design Culture ● Design led companies or design simply at the table. ● Physical space that you work in ● Design preached and shared across the company ● Celebrate success ● Team offsite quarterly
  27. 27. Alex Schleifer VP Design, Airbnb
  28. 28. SCALING UX In Conclusion
  29. 29. UX Tools Team Structure Communication Culture Design Actualization
  30. 30. Thanks!

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