Seismic Change in Enterprise UX: Blowing Up Your Legacy System to Start From Scratch
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You'll learn: - When to rebuild a legacy system vs. work around your current system - How to prepare and roadmap for a legacy rebuild project - Step-by-step instructions for successfully rebuilding a legacy system
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Seismic Change in Enterprise UX: Blowing Up Your Legacy System to Start From Scratch
- 1. Seismic Change When should you blow up your legacy system and start from scratch?
- 2. Andrew Sandler Director of Product Design, Groupon Merchant asandler@groupon.com andrew.sandler@gmail.com
- 7. Groupon Design Union • 55 amazing people • Product Designers, Visual Designers, User Researchers, Front-end Engineers • Visit us: http://design.groupon.com/
- 8. The Oakland-San Francisco Bay Bridge
- 10. By Goodman, Zachary, creator -Public Domain, By Goodman, Zachary, creator -Public Domain,
- 12. Photo: Gary Weber, AFP/Getty Images via SFGate.com
- 13. What were the choices?
- 14. What were the choices? • Retrofit: West Span needed a seismic upgraded
- 15. What were the choices? • Retrofit: West Span needed a seismic upgraded • Replace: East Span needed to be entirely rebuilt
- 17. Photo by Ron Hall via Flickr
- 18. Creating and Capitalizing on your “Seismic Event”
- 20. How will I know to replace vs. retrofit?
- 21. For Groupon we had issues with:
- 22. For Groupon we had issues with: 1. Brand alignment
- 23. 1. Brand alignment 2. User flow For Groupon we had issues with:
- 24. 1. Brand alignment 2. User flow 3. Infrastructure complexity / Developer success For Groupon we had issues with:
- 27. Wikimedia
- 28. Vision
- 32. Back to Methuselah (1921), Part I, Act I
- 33. Imagination is the beginning of creation. You imagine what you desire, you will what you imagine and at last you create what you will. George Bernard Shaw Back to Methuselah (1921), Part I, Act I
- 36. Timelines
- 38. Getting It Done
- 41. 1. Over-communication More is Better
- 42. Expectation
- 45. (To everybody that will listen)
- 46. Getting It Done 1.Over-communication 2.Risk mitigation
- 48. 2. Risk Mitigation • Strong and open relationships
- 49. 2. Risk Mitigation • Strong and open relationships • Share early
- 50. 2. Risk Mitigation • Strong and open relationships • Share early • Non-negotiable features
- 51. Getting It Done 1.Over-communication 2.Risk mitigation 3.Validation, QA, and on-boarding
- 54. By Louis-Philippe Crépin - Public Domain, Own Work
- 55. Groupon Merchant Marketing Site Case Study
- 58. Slide contains sample data
- 59. Slide contains sample data
- 67. Redesign GrouponWorks into an intelligent, scalable and automated platform to:
- 68. Redesign GrouponWorks into an intelligent, scalable and automated platform to: • Sell the right products to the right new and existing merchants
- 69. Redesign GrouponWorks into an intelligent, scalable and automated platform to: • Sell the right products to the right new and existing merchants • Improve acquisition, on boarding and retention of new and existing merchants
- 70. Redesign GrouponWorks into an intelligent, scalable and automated platform to: • Sell the right products to the right new and existing merchants • Improve acquisition, on boarding and retention of new and existing merchants • Generate excitement through the new branding
- 71. Redesign GrouponWorks into an intelligent, scalable and automated platform to: • Sell the right products to the right new and existing merchants • Improve acquisition, on boarding and retention of new and existing merchants • Generate excitement through the new branding MVP: Maintain or improve lead generation rate
- 72. Sessions How many people? Stickiness How much time? Leads How many sign-ups? Utility + “Cost” How long to deploy new stuff? Experiments Tests! Metrics/KPIs
- 74. The outcome…
- 75. Hello, world.
- 76. Hello, world.
- 77. Hello, world.
- 78. Hello, world.
- 79. Hello, world.
- 87. Be Bold! Go make the earth shake. • Make it better: For the user, For the brand, For the company • Make it measurable: You understand the core needs. You know how to measure success • Plan it well: You have an MDP, a roadmap, an on-boarding strategy
- 89. Thank you!
- 90. Thank you! Have questions? Andrew Sandler asandler@groupon.com andrew.sandler@gmail.com