A full and rich experience is one that engages all the senses and emotions. L+W use design research and their skillsets to choreograph tactile materials and surfaces, smart design details and technical solutions, body postures, user behaviours, relationships between users and users with their contextual environment.
In their presentation, they will drive you through the processes behind the discoveries and the outcomes of Pediatric Waiting Experiences, New Chromatherapy Spa Services, VIP helicopter interior and other relevant projects.
6. #LanzavecchiaWai
Our clients and commissioners have included Herman Miller, Cappellini, AgustaWestland,
Mirage, Antolini, Nodus, Bosa and Alcantara.
Design Explorations
for Experiential
Paediatric Waiting
Room Systems
Presented to H.Miller
design leadership end
2014. Project to be
TACO service table
for the nomadic
living space
In production, launched
at Salone de Mobile
2015
VIP Interior for
AW169 helicopter
Available for client
specification 2015
Who we’ve worked with
Brand + Material
Conceptual
Explorations
Commissions
Curated by Giulio Cappellini &
Domitilla Dardi
Produced & exhibited at
the MAXXI museum in
Rome 2012 & 2015
Exquisite Ceramic
Wall-pieces
In production, launched
at Salone de Mobile
2015
Artisanal Hand-
Knotted Carpets
/ Edition of 5 per
model
In production, launched
at Salone de Mobile
“AGORÀ” marble
expo stand
+ installation
Produced & launched
at Rho Fiera, Salone de
Mobile 2015
"TRANSITION"
porcelain stoneware
tile system
In production, launched
at Cersaie 2015
8. #LanzavecchiaWai
Our creative toolbox contains ethnographic research, industrial design, branding & identity,
art direction for marketing & communications.
This results in a potent set of capabilities that allows us to engage projects contextually from
macro-to-micro, and manifest strategic solutions.
MacroMicro
Context
Our Creative Toolbox
9. #LanzavecchiaWai
We uncover new opportunities and gaps within existing frameworks using research methods that
immerse and get us close to the ground, close to the stakeholders, close to the context.
Quantitative + Qualitative Research
Surveys
Interviews
Shadowing
Observational
Research
Workshops
User-Journey
Mapping
Qualitative
&
Qualitative
Research
11. #LanzavecchiaWai
The Perfectly Aligned Project
Manufacturing
+
Material
Intelligence
Research
+
Evidence
Defined
Contexts for
Innovation
User
Experience
Business
Vision
&
Strategy
Manufacturing
+ Material
Intelligence
Branding,
Marketing +
Comms.
12. #LanzavecchiaWai
L+W Process - Build-up of Domain Knowledge Base
Business Strategies
Target Market
Consumer
Motivations
Product Systems
ArchetypesNarratives
Contexts
User Experience
Journeys
Behaviors
Supported
Material &
Colour
Behaviors
Supported
Aesthetic Language Design Semantics
Project
Domain
17. #LanzavecchiaWai
Narratives we are interested in:
- Designing the Problem,Designing the Solution
- Turning Matterinto Products
- RehumanizingExperiences
- Changing Perceptionsof the Status Quo
- Agile Flow between
Work, Play, Living, Dining & Socializing
L+W Narratives
26. #LanzavecchiaWai
The L+W process
analyze & optimize
prototype
learn
test
conceive
develop launchypothesis
Fueled By Insight Driven By Creativity
Realize
Focused On Delivery
BusinessHuman
& Emotion
desires - needs
h
43. #LanzavecchiaWai
Over 65 - Senior target
1.
Active: retirement as a second life
2.
Wants to maintain a good quality of life
3.
Wants to live in an elegant way, discreet & comfortable
4.
Loves being surrounded by pleasant objects
5.
Does not like to be identified as a senior
6.
Partially reduced motor skills and senses
No Country for Old Men
44. #LanzavecchiaWai
Navigating in
the dark
& the light
Getting around
&
moving objects
Hold, raise,
lower, handle
Keeping balance,
staying in position,
leaning
Sitting, lying down,
getting up from
a sitting position
Remembering,
recording, writing
down
To prepare food,
cutting, cooking,
washing up
Clean, fix,
fold, store
Open & close
containers
Communication,
maintaining
contact, ensuring
availability on
communication
devices
No Country for Old Men
47. #LanzavecchiaWai
“Current Elderly Aids medicalize the home & ostracize their users,
how do we make them desirable, humanized and design-aligned?
Which Elderly behaviors need to and can be supported?
Which furniture archetypes can be augmented?”
No Country for Old Men
48. #LanzavecchiaWai
Key Areas for Intervention
1.
Walking aids that also aid your lifestyle.
2.
A desk lamp that helps you to view.
3.
A chair that helps you get up.
No Country for Old Men