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Lightning Talk #7: Outwards and Inwards Experiential Transformation: A KASKUS Case Study by Ardyanto Alam & Ketut Sulistyawati

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Outwards and Inwards
Experiential Transformation:
Ardy Alam
VP Product Management
KASKUS
Ketut Sulistyawati
Founder, Princ...
2016 UXSG | A joint lightning talk by KASKUS and SOMIA CX
About
KASKUS
●  Founded in 1999
●  The largest social commerce
platform in Indonesia:
○  Online (Mobile Native App,
Mobile...

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Lightning Talk #7: Outwards and Inwards Experiential Transformation: A KASKUS Case Study by Ardyanto Alam & Ketut Sulistyawati

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Kaskus was founded in 1999, and ever since, has been the largest online community in Indonesia. Many of the old-time users have reluctance to change, and any changes done can shake the ground of the hard-core fans. On the other hand, with the shift in the user behavior and the new wave of competitions, change is inevitable. KASKUS needs to adapt to stay relevant and to continuously deliver great experiences for its users.

In this presentation, the presenters will share two sides of the stories: first is the transformation of the Kaskus products, and second is the transformation of the organisation to support this new direction.

Kaskus was founded in 1999, and ever since, has been the largest online community in Indonesia. Many of the old-time users have reluctance to change, and any changes done can shake the ground of the hard-core fans. On the other hand, with the shift in the user behavior and the new wave of competitions, change is inevitable. KASKUS needs to adapt to stay relevant and to continuously deliver great experiences for its users.

In this presentation, the presenters will share two sides of the stories: first is the transformation of the Kaskus products, and second is the transformation of the organisation to support this new direction.

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