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Workshop #5: Phygital - The Future of Seating by L+W_printed material

Workshop #5: Phygital - The Future of Seating by L+W_printed material

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In this workshop, L+W will guide participants to look at how Phygital Experience can reconcile the gap between the Physical and the Digital in the domains of Work, Healthcare, Fitness and Hospitality. What new valuable experiences can the User have in-context? What new data sets can be captured as an intended result, for the Business?

To articulate these intents, the workshop vehicle will be Seating and its rituals, and imagining its Future. Through new archetypes of “Chairs”, L+W will help participants write stories of the Products, Services and Experiences of the Phygital tomorrow.

In this workshop, L+W will guide participants to look at how Phygital Experience can reconcile the gap between the Physical and the Digital in the domains of Work, Healthcare, Fitness and Hospitality. What new valuable experiences can the User have in-context? What new data sets can be captured as an intended result, for the Business?

To articulate these intents, the workshop vehicle will be Seating and its rituals, and imagining its Future. Through new archetypes of “Chairs”, L+W will help participants write stories of the Products, Services and Experiences of the Phygital tomorrow.

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Workshop #5: Phygital - The Future of Seating by L+W_printed material

  1. 1. The following pages are small printed kit we will handle to each of the 5 groups #LanzavecchiaWai
  2. 2. office chair high stool chaise longue dining chair lounge chair rocking chair massage chair wheelchair auditorium chair sofa recliner chair bench pouf sun lounger power wheelchair stool exercise ball kneeling chair #LanzavecchiaWai
  3. 3. Desk Waiting room Open office Home Cubicles Public transport Meeting room Hotel lobby Co-working Cafe Seating + Working Contexts #LanzavecchiaWai
  4. 4. DISRUPTORBUDDY SERVANTMOTHER SCIENTIST/ DOCTOR Personification: a seat with a character Motivate Foster Care for Concern Push Remember Listen Pamper Teach ... Relax with Hang out Trust Rely on Confide in Experience together Horsing around Share opinions ... Analyze Examin Provides insights Suggests Prescribe Correct Heal Inform ... Disturb Wake people up Revoluctionary Reactionary Anti Enchanter Witch .... Assist Remind Minion Job Silent serving Massage ... #LanzavecchiaWai
  5. 5. FOR (target audience) WHO (need/opportunity) OUR PRODUCT/SERVICE IS (define what it is) THAT (benefit) UNLIKE (alternatives) OUR PRODUCT/SERVICE (differenciator) Mission Statement #LanzavecchiaWai
  6. 6. FOR WHO OUR PRODUCT/SERVICE IS THAT UNLIKE OUR PRODUCT/SERVICE Mission Statement #LanzavecchiaWai
  7. 7. HEALTH & WELLBEING Immobility Back pain Stress Germs Healthy vs. unhealthy habits Safety SEATING + WORKING: Pain-points, issues and opportunities Brainstorm more around these ideas A #LanzavecchiaWai
  8. 8. PRIVACY Private calls Snack Power nap Introvert vs. Extrovert Relaxation SEATING + WORKING: Pain-points, issues and opportunities Brainstorm more around these ideas B #LanzavecchiaWai
  9. 9. PRODUCTIVITY Noise Task manager Efficiency Bring more focus Interruptions Visual noise SEATING + WORKING: Pain-points, issues and opportunities Brainstorm more around these ideas C #LanzavecchiaWai
  10. 10. NETWORKING Enhance communication Connecting people to the environment Connecting people to each other Facilitate learning Support video conferencing SEATING + WORKING: Pain-points, issues and opportunities Brainstorm more around these ideas D #LanzavecchiaWai
  11. 11. WORKING REMOTELY Need for social interaction Work together like in the same room Support video conferencing Enhance virtual communication SEATING + WORKING: Pain-points, issues and opportunities Brainstorm more around these ideas E Battery life span Flexibility #LanzavecchiaWai
  12. 12. #LanzavecchiaWai
  13. 13. #LanzavecchiaWai
  14. 14. #LanzavecchiaWai
  15. 15. #LanzavecchiaWai
  16. 16. #LanzavecchiaWai
  17. 17. we will hand out 1:10 scale figurines #LanzavecchiaWai
  18. 18. The following pages are to hand out in case a group is really stuck #LanzavecchiaWai
  19. 19. A little help: possible implementations Sensors Privacy panels/ears Tables Wheels Motors Lights Massage gears Screens Projector Physical interfaces Scent diffusers ... #LanzavecchiaWai
  20. 20. A little help: possible outcomes THE WAITING CHAIR THE VIDEO CONFERENCE CHAIR THE FITNESS CHAIR THE MEETING CHAIR THE PAUSE CHAIR THE CAFE CHAIR ... THE NOMADIC CHAIR #LanzavecchiaWai

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