6. The Strategy Social Media Policy What should be included? IT/email/Human Resources policies Your organizations personality The basics Identification Permanent record Right to control content Responsibility Subjects off limits Warning about sharing personal info Branding standards Reputation management protocol Disciplinary action guideline for violation
7. The Strategy Cont. Facebook Customized profile Banner graphic Custom tabs About MDI with Lead Cap for mailing list Camp Starlight Tab with lead cap for registration packet Donation tab with link to the donation page on MDI’s website YouTube
8. The Strategy Cont. Facebook Cont. Causes Specific events Birthday wishes General causes Pay-per-click A word about testimonials: Video, written, and audio
9. The Strategy Cont. Twitter Customized profile Things to tweet about Dyslexia in the news Fundraising drives & challenges Links to your Facebook page, Flickr accounts, etc. Congratulating other orgs. on successes Community Events
10. The Strategy Cont. Twitter Cont. Keyword tracking and response strategy Building following Follow others Join the conversation Keyword tracking/following How to manage it Schedule tweets Schedule for response
11. How does it all integrate? Traditional media such as TV, radio, newspapers, magazines
12. How does it integrate cont. Email communications Press releases RSS Newsletters Blog Website Text/Mobile communication and marketing
13. Gary Woodbury’s Perspective The process: things to consider Implications for updating processes and strategies to meet the demands of the digital age Hopes for the future
