1. Pr omoting Table
Tennis

2. Objective
 Increase the depth of TT as a sport
 Make it popular amongst other sports
games

3. Why Popularize TT
 Easy sport to gain fitness and stamina
 Simple and friendly game for recreation
 Low cost of implementation
 Encourage more kids and youth to play
the game and build world class
champions. ( Today champions are built
from small towns MS Dhoni is a live
example )

4. Strategy Focus
 Use a three prong attack
- Promote it as a world class sport with
minimum investment
- Dangle a dream to be a world champion
- Run a strong educational drive

5. World class- sport
 Get international champions to play
exhibition matches
 Run a mini IPL with some international
players
 Special coaching camp with foreign
coaches
 Good brochure on how this game is
being played abroad if possible on a CD

6. Show the dream
 Run a vision 2020 champion program
 Spot the talent program
 Select prospects and train them and if
found world class material send them
abroad
 Aim to build a TT academy- like
Badminton

7. Educate the game
 Install tables at pivotal places – for
example interstate bus terminus
 Demonstration and camps in schools
 Bring it has part of the sports curriculum
 Launch a website which gives you some
tips about the game
 Have a live chat with renowned TT player

8. Other ideas

9. Idea 1
 TT for the deaf and dumb
 Use it has a social cause
 Train the deaf and dumb
 Have a national championship and own the
championship

10. Idea -2
 Road show across small towns
 - Create special truck & install the table on it and
demonstrate in small towns
 - Give the people to feel it and allow them to play

11. Idea -3
 Lease the tables to societies
 - Use this has a invitational strategy to popularize the
game
 - Can look at special rates during vacation

12. Idea-4
 Use the Filmy route
 - Can we identify a producer to do movie around TT
 - Or try and see how we can inbuilt the TT game in
some good movies or serials
 - The movie of the theme can be how to be TT
champion

13. Idea-5
 Media partnership
 - Run series of stories on evolution of TT
 - Interesting statistics on the game can come as scoop
once a week.

14. Idea -6
 Monsoon Cup
 - Being a indoor game let us run a
monsoon cup and make it a annual event
 - At the district level you run this with no
ENTRY FEES.

15. Idea-7
 World TT congress
 - Hold a congress once in 2 years
 - Rotate the city
 - Use the platform to popularize the
game.

16. Idea-8
 TT scholarship with a reputed sports
brand
 - Talk to schools at district levels on this
 - Identify stars and send them for higher
coaching
 - Internally can donate a rotating trophy
for the best TT player

17. Idea-9
 National TT academy –Like MRF pace
foundation
 - JV with a government create this
academy promote it at all India level
 - This will be residential academy which
will nurture talent for world competition.

18. Idea-10
 Tap the jogging parks and Schools
 - On a rotating basis conduct TT session at the parks
during summer
 - Will influence the walkers and joggers to try their
hand can get their kids to participate
 - Do a two day TT festival in the school park on the day
the exams results are declared.
 - Parents assemble along with school students on that
day they can be key influencer

19. Idea-11
 Table Tennis Quiz
 - Run a branded quiz program on TV channel
 - Partner a energy drink like Boost to partner
 - You would need good celebrity to run this.

20. Idea-12
 Co-Marketing TT with FMCG brand
 - Promote the game on packaging of the
product
 - Explain the simplicity of the game
through inserts inside packaging
 - Run beginners program in the district
with a reputed brand.

21. Idea-13
 Making of a TT table…
 - A junket to visit the factory
 - Take the journalist to the factory
 - Get a world TT champion here to woo
media.

22. T hank you