Breaking through the clutter | Strategies to help you break through the ever noisy and crowded inbox You work hard to ensure that each email marketing message you send is going to benefit your business. Yet the reality is that your recipients exist in a state where their inbox's are overcrowded and the stream of new incoming mail is constant. This session will look at strategies you can employ to specifically help your emails stand out from the crowd and get the attention it deserves. Jack Perlinski, Director, DAIS

1. Breaking Through the Clutter Jack Perlinski Director DAIS | Brand Strategy

2. Clutter in = Clutter out

3. Be prepared to think differently! It’s not about which style button works best. The idea is more important and more valuable than the action.

8. What’s your idea? Drill down to the simple truth. One concept that sums it all up. Then ask yourself if you think it’s interesting enough.

9. Understand the environment. Know your target. Choose your time wisely. Present the best you've got. Adapt your approach.

10. Focus your creative energy and be strategic > Create Awareness > Establish Profile > Develop Relationships

11. BRAND DNA 0 . 06% What really makes your offer different ?

12. Innovation Methodology

16. Five simple rules.

17. 1. Give to get. Don’t sell to get. [ Never give something you wouldn't remember getting yourself ] Create interactions that are valued. Basic Rules. Your brand should never break.

19. 2. Express Passions to Connect to Desires. [ You don't drive desire. Desire is the destination] What are you “being”? People remember and are more likely to respond to what they see than what they read or hear. Think about the message behind the message Basic Rules. Your brand should never break.

21. First Response: 6min

22. 3. Disrupt the norm. Get to the point upfront. Generate Awareness and create positive disruptions. [ Brave enough and innovative enough to stand out from the pack. Your way! ] Basic Rules. Your brand should never break.

23. Break the surface with attractive distractions. [ think beyond two dimensions and content ] What if you could touch it? What if you could hear it?

29. 4. Establish Profile. Fly the flag. Engage & Engaged [ Establish a leadership mentality & remember to inspire + cross sell ] Tell your story. Basic Rules. Your brand should never break.

35. 5. Build Relationships. Celebrate. [ Build people nurturing processes that exist beyond you and outside of what you do. Make others look good. ] Internally and Externally Basic Rules. Your brand should never break.

36. Campaign or Process Not everything needs to be done forever. Reinvent yourself constantly.

45. Remember. Clutter in = Clutter out

46. Create disruptions but do it with reliable consistency Think PROCESS !!

49. Hit more than one mark at a time. The more you hit the more it sticks.

50. Thank you. Jack Perlinski Director DAIS | Brand Strategy