2. Introduction
Apple Inc., (formerly Apple Computer, Inc.) is an
American multinational corporation with a focus on
designing and manufacturing consumer electronics
and closely related software products.
5. History of APPLE
Apple’s history starts with the story of two young and
exceptional people who began builting a computer in their garage
and launched the microcomputer revolution. it’s the story of two
`Staves’ :
6. Apple Has Been Created In 1976 By Steve Jobs, Steve
Wozniak And Ronald Wayne In Cupertino, California. They
all left ATARI computers to create their own company.
Apple’s first Headquarter was the Job’s parents garage
where Jobs and Wozniak design their first computer kit : the
Apple 1.
Garage of Steve jobs’ parents’ home in
Los Altos , California
7. Does anyone know
why Apple is called Apple?
• It's Because It Was Steve Jobs' Favorite Fruit As His
DietWas Purely Fruit AtTheTime.
• Woz Couldn't Think Of A Better Name, And
Jobs Joked That It Got Apple Ahead Of Atari In The
Phonebook.
9. The first logo of
APPLE
On April 1, 1976, Apple was born. The name “Apple Computer”
was chosen.
10. “ To become the world
wide leader in computer
and mp3 player sales. ”
11. Mission Statement:
“Apple is committed to bringing the best
personal computing experience to students,
educators, creative professionals and
consumers around the world through its
innovative hardware, software and Internet
offerings.”
12. Apple’s first slogan, “Byte into an Apple”, was coined
in the late 1970s.From 1997-2002. Apple used the slogan
“Think Different” in advertising campaigns. Although the
slogan has been retired .it is still closely associated with Apple.
Apple also has slogans for specific product lines – for example,
“I think, therefore imac” was used in 1998 to promote the imac
and “say hello to iphone” has been used in iphone
advertisements.
13. Apple II, 1977)
Apple III, 1980
Lisa,1983
MAC,1984
Power Book
(1st laptop ,1991)
Focus On Education
Various product
cycle
iMac,1998
iPods
(2001)
Mac pro, 2004
Adding
values
Mac book Air-worlds
1st slimmest
notebook,2006
i-pad,
2010
Apple tv,
2007
i-phone,2007
14. Recent Acquisitions
On 20th December 2011, acquired
Anobit for $390 million
August 1, 2011, Apple acquired C3
Technologies US$267
February 23, 2012, acquired Chomp for
US$50 million
15. “ You can create more than any other
consumer electronic company.”
“Funny, brilliant, relaxed co-workers and
modern, spacious, beautiful offices filled with
comfortable couches and huge picture windows
make work time a pleasure.”
"There's a passion for products and attention
to the most minute details," posted a Mac
specialist.
16. Apple evokes a loyalty from its workers that
information only leaves its campus when Steve
Jobs takes the stage to unveil it. Secrecy at Apple is
not just the prevailing communication strategy,
but it is baked in to their corporate culture.
17. "Apple takes working conditions very, very seriously. …We care about every worker. …No
one in our industry is doing more to improve working conditions than Apple."
—Tim Cook, CEO,Apple
Sweatshop (Labor Problem)
19. Stores and services
Apple Store (online)
App Store
Certifications
Game Center
iAd
iBookstore
iTunes Store
iWork.com
iCloud
20. • Since May 2010, Apple has opened 424 stores, being 264 in USA.
Apple Stores
Apple Store in Nova Iorque Apple Store inTóquio
21. Success of Apple Brand
Fresh and Imaginative way of thinking
Winning combination
Great style and design
Great strategy
Innovative marketing
Sleek and enticing communication
22.
23. Leadership Styles
Bill Gates
Transformational Leader
Participative Style
Shared Authority
Motivator & Persuader
Moderate RiskTaker
Steve Jobs
Average Leader
Autocratic Style
Centralized Authority
Highly Innovative
High RiskTaker
24. Managerial Practices
Bill Gates
Understand limitations of oneself
Delegates things
Employee management
Organized
Understands needs
Steve Jobs
Dictatorial
demanding
Can’t anticipate threat
Overconfident &Tactical
Learns from mistakes
59. The front surface of the product
dominated by a screen surface with black
borders
60. Substantial black borders above
and below the screen having
roughly equal width
and
narrower black borders on either
side of the screen having roughly
equal width
62. A display of a grid of colorful square icons
with uniformly rounded corners.
63. A bottom row of icons set off from the
other icons and that do not change as the
pages of the user interface are viewed.
64. Apple claimed that SAMSUNG also imitated
Apple’s product packaging trade dress
65. Apple claimed that in addition to copying
Apple’s product trade dress, SAMSUNG
has also copied numerous application
icons in which apple had valid trademark
rights as shown
below.
66. Apple claimed that SAMSUNG’s
infringement of the Apple utility
patents provided SAMSUNG with
unique functionality for its product
that was the result of Apple’s
innovation, and not SAMSUNG’s.
67. Apple claims SAMSUNG has
infringed the Method of apparatus
for displaying information during
an instant messaging session
68. Apple claimed that SAMSUNG’s USB cables are a
clear knock-off of Apple’s designs.
69. Apple claimed that power adapters used for
SAMSUNG’s smartphones, which are almost an
exact replica of Apple’s USB power adapters
75. Strengths
Well recognized ,product differentiation unique design, easy to use
products
4th largest player in the global mobile phone market
Strong brand image, Brand stability ,High brand loyalty
Powerfully financial performance
Focused R&D driving innovation Holds 5% market share in mobile
phone market
18.5% market share of global smartphone market
Complete hardware/software package
76. Patent infringement lawsuit may affect financial
condition and operating results
Product recalls, defects may harm reputation and as
significant warranty and other expenses
2010, antennae problems in iPhone 4- replacements
free of charge
Weaknesses
77. Opportunities
Strong growth in smartphone and tablet markets to boost Apple’s revenues
Robust outlook for mobile advertising market provides growth opportunity
Shipment of smartphones expected to be 850 million by the end of 2013
iPhone business continues to increases
Strongest player in mobile apps market (350,000 apps)
Mobile advertising market is forecast to reach approximately $25 billion by
2015
Increasing demand of online music and other like cloud based services.
78. Threats
Rising popularity of Google Android may affect its market share
350,000 Android smartphones are activated daily, 150,000 iPhone
activated daily
Steve Job’s was innovative and a visionary for Apple. His death has
started affecting further developments in Apple
Very reliant on specific suppliers and component providers
Intense competition
Highly dependent on consumer purchases
82. The consumer electronics industry outlook
Samsung
Hewlett-Packard (HP)
Sony
LG
Toshiba
Nokia
Panasonic
Apple
Microsoft
Dell
83. Role of Decider
Person in family who have knowledge of Apple Products i.e. commonly
younger ones
Role of Buyer
Person who have ability of purchasingApple Products
Role of Influencer
Little role of influencer because Apple Products are Expensive
Role of User
A User have a urge to use Apple Products because of innovative
technology
100. Apple Inc’s product strategy is:
•Supply superior ease-to-use
•Seamless integration
•Innovative industrial design
Two main types of products:
Hardware
oPersonal computers
oPortable devices(i-pod’s,ipad’s..etc)
Software
oiTunes
oFinal Cut Pro
oLogic Studio(and lot more software
concerned in every aspects of work)
Product
101. o Distribution:
oSales Force
oThird party wholesale
o Distribution Channels:
•Resellers
•Large distribution
•On line stores
•No Franchises(in INDIA reliance digital store sells APPLE products)
• Value based pricing model
• Variable pricing for iTunes
• Fixed pricing over all
103. For Company:
More number of retail stores for easy access
Continuous innovation to expand
Lowering the cost of products and maintaining
the same quality standard.
For Others:
Do not compromise on price for quality
Choose the products based on individual needs
Be unique and different.
Recommendation