1. Sight and Sound and Total Film
Magazines Analysis

2. The two magazines
on the left clearly
show that it is aimed
at different
audiences. The target
audience for Sight
and Sound would be
a older audience 40+,
where as Total film
would be aged 19-35.
The way the audience
are separated is by
the use of certain
typefaces and the
main image.
Both magazine have used magazine Conventions have also been challenged by both
conventions which includes: magazines. The layout for Total film and Sound and
-Masthead sight don’t follow the three conventional layouts
-Barcode which are “C”, “Z” and “T” shaped. By doing this both
-Cover lines to anchor the image magazines are showing the audience that they are a
-Main image positioned in the well established magazine who don’t need to follow
middle. all the conventions to attract the audience.

3. Typeface – Sound and sight magazine typeface is more casual as it looks like someone has written the
text, this is not usually seen on a magazine cover as is become difficult to read the cover lies which i
think has happened here; whereas the typeface for Total film is clear and simple to read. The typeface
for Sound and sight magazine may have worked if it was appealed at a more younger audience as they
like things which are different and edgy. The magazine has used 3 different fonts which helps to
differentiate the text and image, this will make it easier for the audience to navigate around the
magazine. For both magazines the fonts are in different colours, this will help to break down the text
which will again make it easy for the audience to navigate around the magazine. c

4. The colours used for Sight and sound magazine are yellow, white, grey, black, brown and red. All these colours go well
with each other as they help the text to contrast and more visually appealing. The colours yellow, black and red have
been used more the masthead as the audience will be directly attracted to the name of the magazine. The colours for
the cover lines are gentle, this allows the main focus of the magazine to be the main image, also the niche audience
for the magazine are older who prefer calmer colours. “Wes Anderson” is anchoring the main image is in larger text, in
this case this has been done so that the audience know who the man on the cover is.
Similarities:
-Both magazines have text on each side of
the main image
-Masthead is big and bold
-The text anchoring the main image is
larger than other text
-Different colours have been used to break
up the text.
The colours used for Total film magazine are blue, black and white. The background of the magazine has a blue tone
and the masthead is white this creates a contrast, allowing the masthead to be more noticeable. Some of the fonts
are in bold e.g. “10 coolest movies” by doing this it highlights the main features of the magazine. Also for each cover
line certain words are in bold and blue, “Extra”, this word implies that the magazine have included more content then
usual which makes the audience feel that they are getting their value of money. The cover line anchoring the image is
larger than the other cover lines which allows the audience to establish what the main feature of the magazine will
be, also the text will help the audience to understand the image.

5. The main image of Sight and sound is of a man wearing a pink shirt and brown trousers with his hands held
together, he is looking directly at the camera. The model is dressed in a casual way which will make it easier for the
audience to relate to him as they will feel he is just like them, also this can also imply that he may not be a movie
star who are normally seen on film magazines dressed as their character.
Both magazines have positioned the
models in the centre of the
magazine and have made it the main
focus. They both have the models
looking directly towards the camera
which shows they are engaging with
the audience, this will make the
audience think that the models on
the cover are paying attention to
them as well as the audience are to
them.
The main image for Total film is from the film Sherlock Holmes and is of the main character, the benefit of this is
that the audience will instantly recognise the film without even looking at the anchoring cover line; also the model
is dressed exactly like the character does in the film (mise-en-scene) which again grabs the audience attention. The
model is looking directly at the camera with his hands in his pockets representing that he is relaxed. The main
image covers parts of the masthead which may have been done as the magazine is already well established
symbolizes that the audience will recognise the magazine with the usual conventions. The magazine also has three
other images which are off characters from different film, by doing this the magazine is showing the variety of films
which are featured just in one addition.

6. Rule of thirds : Rule of thirds :
Left third Left third
-Masthead -Two cover lines  gives the audience a small glimpse
-A large amount of the cover lines of the context of the magazine.
-Small section of the masthead and another cover line
The models eyes are within one of the lines, this is
done as these areas the audience look at first when Like Sight and sound magazine the models eyes are
looking at a magazine cover. positioned on one of the lines.