2. Top Ten Thing’s we know The industry is heading on the band wagon of the health and awareness for the environment . Bad economy . May reduce volume of sales . The smart thing competators are doing is great comercials for ad campaigns . Not being original as far as new flavors
3. Top Ten thing’s we know Consumers would think of our product in the frozen food section , or while passing one of our specialty stores . People should think of this product when they have a sudden craving for something very sweet. Consumers buy this product because we have specialty flavors that some don’t have .And its natural . Someone might not buy the product because of its price point .
4. Top Three Theories , Things We Think Might Help sell More. We should sell to High society and enviromentalists . Concerns for the consumer are natural ingredients. The other guys aren’t being creative and bringing new creative flavors to the table . We are natural and as well as environmentally friendly with our bio degradable packaging . What’s missing is more low fat flavors .
5. Category Overview We are in the frozen dairy Industry, This is a industry which makes ice cream for all to enjoy . Secondary competators would be Bryers and Dove.
10. PEST Women eat ice cream more then men . Ice cream is a great treat and is great in the summertime . It’s a Great reward for the kids getting that A on the first grade spelling test. Its Amazing to reward yourself with.
15. 360 Advertising Breyers comercial tend to focus more on the everday person getting a craving for ice cream . Which is a good way so everyone can relate .
20. 360 Advertising Ben & Jerrys is know for networking through their acatavism in the community through their variuos programs wich give back . Also have smaller ad campaign as far as comercials go.
