1. Tools for Nonprofit Marketing (Community Building, Communication, Fundraising, and more!) : Web 2.0 We’re off to see the wizard…
2.
3.
4.
5.
6.
7. The Average NY Times contains more information than a person was likely to come across in a lifetime in the 18 th Century.
8. It’s been up to you all along… The Cast of Characters
9. One out of Eight Couples Married in 2006 Met Online. MySpace is the 11 th Largest Country in the World. The Number of Text Messages Sent each day exceed the Total Population of Earth. 2.7 Billion Google Searches Per Month.
15. The Wizard Blogs & RSS Feeds Social Bookmarking Pictures & Video Social Networking Widgets (Fundraising, etc.) Organizational Efficiency Tools & Gadgets We'll soon see job openings for "Social Media Managers", probably followed in a year or so by "Director of Social Media", "VP - Social Media", or even "Chief Social Media Officer". The days of worrying about only your own web site ended in 2007.
16.
17. BethKanter .org Includes Journal (text) Video (vlogs) Screencasts Podcasts Photos Widgets Tag Cloud (and more!)
18.
19. Make it PERSONAL! What matters to YOU? Want to see your PICTURE ON the BLOG? What do you think of Web 2.0 so FAR? (What are some things you could do? At Events? Programs? Fundraisers?)
20. Which way do you go? Get information in and Put information out Makes you look really smart. But…how?
21. RSS Feeds A summary of content from an associated web site or the full text. RSS makes it possible for people to keep up with their favorite web sites in an automated manner that's easier than checking them manually
33. The power in this is the connection and the ongoing dialogue!
34. Exponential growth of Web 2.0 and adoption by all generations Demographic Profile of Visitors to MySpace.com Percent Composition of Total Unique Visitors The State of MySpace Source: comScore Media Metrix (10/2006) The number of registered users for MySpace exceeds the combined population of our three most populous states and the total US population in 1900. Over 50% of the unique visitors are over 35. Demographic Profile August 2005 August 2006 Point Change US Unique Visitors (000) 21,819 55,778 Total Audience 100 100 - Persons: 12 - 17 24.7 11.9 -12.8 Persons: 18-24 19.6 18.1 -1.4 Persons: 25-34 10.4 16.7 6.2 Persons: 35-54 32.4 40.6 8.2 Persons: 55+ 7.1 11 3.9
35. Ok, I only have a few People LinkedIn, BUT Behold…the power of Web2.0!
38. Political Campaigns ’07 Obama’s Campaign: $32 million raised from 275,000 people who gave $100 or less
39. If Obama can, you can! 20% Source: http://en.wikipedia.org/wiki/The_Long_Tail High $ value donors, Smaller distribution Low $ value donors, Greater distribution Web 2.0 significantly increases total value contributed by larger distribution of smaller value donors. Control
46. Ok, this all sounds great, but how does it affect me?
47.
48.
49.
50.
51.
52. The “Fly”(ing Monkeys) In The Ointment Skepticism Lack of Understanding, Time, Resources Board & Staff Backlash Too Much of a Good Thing
53.
54. A Heart A Brain The Nerve A Home A Return on Investment?
55. How Do We Decide? (oddly, that is very similar to any process)
56.
57.
Editor's Notes
I am not the expert – we all are. That is the point of Web 2.0 Techies have built tools and applications that put the power in your hands. Play David Pogue Videos on YouTube.
![[object Object],[object Object],Or this perfect…](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)