1. OLA CABS

3. INTRODUCTION
TRADING NAME: OLA
INDUSTRY: TECHNOLOGY
FOUNDED: MUMBAI, MAHARASHTRA, INDIA
(3 DEC. 2010)
SERVICES:- TAXICAB, VEHICLE FOR HIRE.
EMPLOYEES:- 5000 (2015)
REVENUE:- 418.25 cr (2014-15)
PRIVATE COMPANY

6. • Open Ola App >
• Detects Location via Phone’s GPS >
• Shows Cabs of Various Categories Nearby >
• Tap on a Category of Choice >
• Click Ride Now
• If the driver accepts the ride, you get
confirmation message on screen with Driver
Details>
• Payment Debited from your Ola MBusiness

8. 1: Base Fare [Charged Flat]
2: Distance Fare [Charged Km Wise]
3: Ride Time Fare
4: Peak Pricing
5: Service Tax [5.6 %]
6: Swach Bharat Tax [0.2%]
7: Toll Charges.

10. CORPORATE TIE
UPS/ EVENT TIE UPS
OLA MONEY
WALLET
TRIP BASED
COMMISSION
FLEET LEASING(TO
DRIVERS)
PEAK TIME
CHARGES
CAR TYPE
VEHICLE ON-
BOARDING FEE
REVENUE
LINE

15. GENERAL
NEED &
INTEREST IN
TAXIS
SERVICES
CONVENIENT
WEAK
DIFFRENTIATI
ON
STABLE
MARKET
TREND TO
LESS OWN
CARS
EXISTING
KNOWLEDGE
ABOUT
BUSINESS.
EXISTING
CUSTOMERS
INCREASING
POPULATION
BAD OR NO
CI/CD
NO
INTEGRATED
MARKETING
CAMPAIGN
PEOPLE
THINK THESE
ARE TOO
EXPENSIVE
SAFETY
DISCUSSION IN
MEDIA
PUBLIC
TRANSPORT
IMPROVEMENT
MORE
PASSENGER
USING PUBLIC
TRANSPORT
EXISTING
BEHAVIOUR OF
CUSTOMERS.

17. CARPOOLING
SERVICES
UNORGANISED PLAYERS
(AUTO RIKSHAW & TAXI)
EASY CABS
MERU CABS
(INDIA)
UBER
COMPETITORS