Contenu connexe Similaire à Getting More Out of Social with Focus on Social Comfort - IA Summit 2012 (20) Plus de Thomas Vander Wal (20) Getting More Out of Social with Focus on Social Comfort - IA Summit 20121. Getting More Out of Social with
Focus on Social Comfort
Thomas Vander Wal - InfoCloud Solutions, Inc.
26 March 2012
IA Summit 2012 :: New Orleans, Louisiana
14. Respect Comfort
Dependable Valued
Honest Treasured
Loved Believable
Consistent Etcetera...
16. 3 Parts of
Social Comfort
• People
• Tools
• Content
20. Collaboration
Groups
Conversation
Relationship
Reputation Build
Order
Sharing
Actions
Presence
Identity Object
21. Collaboration
Groups
Traditional
Groupware Conversation
Relationship
Reputation Build
Order
Sharing
Actions
Presence
Identity Object
23. Paradox of Familiarity
• Familiarity through working together
• Familiarity through reputation
• Hallway familiarity
24. Building Comfort
with People
• Similar interest
• Similar life stories
• Similar experiences
38. What do the features
and functions of the
tools/service do?
49. When people need to find
“others like me”
This is often the trigger
eroding fears around
social comfort
51. Externally Focussed
Social Empathy
• Sharing may hurt others
• Not wanting to “rock the boat”
• Whistle blowing concerns
54. Credit of Other’s Photos
• Commonwealth Club, by Steve Rhodes photo of Lowell
Bergman - http://www.flickr.com/photos/ari/389255633/sizes/l/