This is a presentation delivered at SharePoint Saturday DC on 15 May 2010. It is a newer version of a presentation given at Interop in 2009, but with a focus on adoption needs and SharePoint 2010.
51. Folksonomy: Definition
❖ Folksonomy is the result of personal free
tagging of pages and objects for one's own
retrieval
❖ The tagging is usually done in a social
environment (shared and open to others)
❖ The act of tagging is done by the person
consuming the information
InfoCloud Solutions, Inc. - 2010
52. Folksonomy:Value
The value in this external tagging is derived
from people using their own vocabulary
and adding explicit meaning, which may
meaning
come from inferred understanding of the
information/object.
People are not so much categorizing, as
providing a means to connect items
(placing hooks) to provide their meaning in
their own understanding.
InfoCloud Solutions, Inc. - 2010
53. Every person is an
expert in their own
vocabulary (tags)
InfoCloud Solutions, Inc. - 2010
54. Every Tag is Sacred
InfoCloud Solutions, Inc. - 2010
58. Scaling and Functionality
D A - Personal Use
B - Serendipity
C C - Social Tagging
# People Tagging
Mature
B D - Complex Social
System
A
Times Object is Tagged
InfoCloud Solutions, Inc. - 2010
59. Phases of Interaction
❖ Saving and tagging
❖ Refinding
❖ Clicking, pivoting, exploring
❖ Searching
❖ One’s own tags
❖ Other’s tags
❖ Group
❖ Everybody
❖ Group Social Interaction
InfoCloud Solutions, Inc. - 2010
60. Personal to Social
Personal Serendipity Social Complex
Mature
Save & Tag X X X X
Refind X X X X
Pivot & Explore X X X
Search X X
Group Interaction - X
InfoCloud Solutions, Inc. - 2010
61. Social Context
Personal - Social -
❖ Capture ❖ Share
❖ Hook/Copy ❖ Point
❖ Annotate ❖ Collaborate
❖ Refind ❖ Filter
❖ Privacy ❖ Trusted Groups
InfoCloud Solutions, Inc. - 2010
62. Folksonomy
vs.
Taxonomy
InfoCloud Solutions, Inc. - 2010
63. The Value of Tagging
for Business
InfoCloud Solutions, Inc. - 2010
64. Tagging: Definition
❖ Simple data/metadata externally applied to
an object
❖ Used for sorting
❖ A hook for aggregating
❖ Provides identifier and/or description
❖ Personal markers
InfoCloud Solutions, Inc. - 2010
65. Taxonomy vs. Folksonomy
Business Employee
Taxonomy Object Folksonomy
InfoCloud Solutions, Inc. - 2010
67. 70% of Folksonomy tag
terms not in Taxonomy
J. Trant regarding Steve.museum
InfoCloud Solutions, Inc. - 2010
68. Terms Around an Object
Taxonomy Folksonomy
- Ball (89)
- Ball - Circle (63)
- Sphere - Blue (23)
- Blue - Orb (11)
- #A6437 - Sphere (6)
- Gradient (3)
- ToBuy (3)
- Darkblue (2)
- Round (2)
- … 26 more
InfoCloud Solutions, Inc. - 2010
69. Part #A6473 Terms
Distribution of Terms
Validate A6473
taxonomy 90.0
or add to
taxonomy Value in
Interest
Synonyms &
67.5 & watch
Unique views
45.0
22.5
0
InfoCloud Solutions, Inc. - 2010
70. Part #A6473 Terms
Distribution of Terms
Azure
Validate A6473
taxonomy 90.0
or add to
taxonomy Interest
67.5 & watch
45.0
22.5
0
InfoCloud Solutions, Inc. - 2010
71. Business Tensions
Naming control People’s vocabulary
Sample groups Every perspective
In-house Outside service
$$$ w/ value $ w/ unknown value
Consistent Emergent
InfoCloud Solutions, Inc. - 2010