The deck presents recent trends within the fitness industry. In particular, it analyzes fitness industry growth in conjunction with consumer demand and consumer segmentation. We compare revenue growth rates with the membership and facility growth rate.
Further, it shows fitness industry consumer life cycle framework focusing on the reasons why consumers join and drop gym memberships. Finally, it offers some insights on consumer behavior and on how Americans perceive healthy living lifestyle. In particular, we analyze how consumers feel about healthy eating vs working out and what are the trends in these lifestyle statements.
For more information on the fitness industry study, please visit www.fitnessdotcommed.com