1. Modbury & Salisbury
Getting your business ready
for the NBN
Allison Miller, Vanguard Visions Consulting

2. National Broadband Network
= NBN
• High speed internet
• Faster than we can imagine
• Changing the landscape -
• Not just with digital fibre
but with digital
opportunities
Key enabler for many economic, social, technological and
environmental developments (Bowles, 2011)
Image: 'NBN in Plain English' - http://www.flickr.com/photos/89165847@N00/6357746413

3. NBN explained
Video - http://www.youtube.com/watch?v=JU-zIEkGJps

4. National Broadband Network = NBN
Super-fast internet
from 100 megabits
per second to a peak
speed of one gigabit
per second*
Test your current internet
connection at :
speedtest.net
* NBN Co Ltd, 2010, Corporate Plan 2011-2013

5. Functioning in a digital
economy

6. Internet = Game Changer
• From one to many to many to
many; push vs pull
• Broken business models:
• Music industry
• Book/Publishing industry
• New ways of working:
• Collaborative/networked
• Open, personalised
• Give to get (FB, TW, Gmail)
The new digital economy will have an impact on all Australian Industries
and will require every business, community organisation and government
department to be NBN-ready( Bowles, 2011)
Image: 'Break Free' - http://www.flickr.com/photos/7762644@N04/2475011402

7. Industries to fly and fall in 2012 in
Australia
Source: Ibis World (2012) –
http://www.ibisworld.com.au/images/marketing/IBISWorld-SpecialReport-IndustriestoFlyandFall-Jan12.pdf

8. National Digital Economy Strategy
Source: National Digital Economy Strategy (2011)
nbn.gov.au/the-vision/digitaleconomystrategy

9. What parts of the National Digital
Economy Strategy will impact my
business?
Source: National Digital Economy Strategy (2011)
nbn.gov.au/the-vision/digitaleconomystrategy

10. Is your business NBN-ready?
• Digital capability or digital
‘e-readiness’
• Self assess – I use
technology to …
bit.ly/DigiBusAnalysis
• What did you discover about
your business?
• What might you do
differently?
Image: 'iPod Shuffle' http://www.flickr.com/photos/78399958@N00/436065764

11. Designing your digital
future

12. Designing your digital future
Digital Presence:
• Digital identity
• Social media
• Social graph
• SEO, Tags, Keywords
• QR codes
• Google Alerts
• Google Analytics
• Google/Facebook
Adwords
Image: QR-ing it Everywhere - Make up - http://www.flickr.com/photos/77018488@N03/7307320654/in/photostream

13. Designing your digital future
Digital Infrastructure:
• ‘The cloud’ storage
• Software as a service
• Semantic (predictive)
• Web accessibility
• User interface & experience
• Interoperability
• Open source vs proprietary
• Virtual desktops
• Mobile devices and BYODs
• Real time support
SMEs need to analyse their current digital business model for its strengths
and weaknesses to determine their ‘digital gaps’ …. (Miller, 2012)
Image: Online Support - http://www.flickr.com/photos/77018488@N03/8143741907/

14. Designing your digital future
Digital Marketplace:
• Online stores - eBusiness, eCommerce,
PayPal, eBay
• Mobile phone payments & ATM –
CommBank Ka-ching
• Digitalisation of products/services -
3D printing, eBooks, iTunes
• Booking online - AusPost – passports,
Qld Hairdresser, Laubman &Pank,
Eventbrite
• Reminding customers – SMS, Swarm
• Digitally reporting – mobile device forms,
interactive PDFs
… and implement and evaluate their own business’s digital capability
(Miller, 2012)
Image: Latest Digital Trends - http://www.briogroup.com.au/about/about-us/latest-news/digital-trends.html

15. Implementing and
evaluating for digital
success

16. Implement and evaluate for digital success
Digital Policies/Legal considerations:
• HR
• ICT
• IP/Copyright/Creative
Commons
• Digital sovereignty
• Moral rights
• Spam
• Privacy
• Social media
When will the NBN impact you? Is it already impacting you?
Image: 'Global Player' - http://www.flickr.com/photos/29487767@N02/3574392846

17. Implement and evaluate for digital success
Financial & Sustainability
considerations
• Finance - crowd sourcing
finance – KickStarters
• Risk Management
• Benchmarking and metrics
- data analytics
• Sustainability - your digital
roadmap/strategy
• Governance/Management
• Review triggers
Image: Screenshoot - http://www.kickstarter.com/projects/651354404/rio-the-musical

18. In order for Australia to fully leverage the
economic, social and environmental benefits of
the NBN, every Australian will need to improve
their information and communication
technology (ICT) skills (Bowles, 2011)
Image: 'NBN Rollout Map' - http://www.flickr.com/photos/97304820@N00/6934255879

19. What is your business’s current digital capability?
• Digital Workforce
• digital literacy (IBSA, 2010)
• HR policies
• tele-working
• micro-work
• collaborative rewards
In order for Australia to fully leverage the economic, social and environmental
benefits of the NBN, every Australian will need to improve their information
and communication technology (ICT) skills ( Bowles, 2011)
Image: 'Morning Shopping' - http://www.flickr.com/photos/73491156@N00/3669364668

20. What is your business’s current digital capability?
• Supporting a culture of ongoing
development:
• PD
• Performance Plans
• Co-optition
• Collaborative learning
communities
• Room to make mistakes and
test new ideas
• Workforce development plan
This means new growth and sustainability opportunities for small to medium
sized businesses (SMEs) ( Bowles, 2011)
Image: 'Yahoo! NYPD Neon Sign at Times Square,+NYC' - http://www.flickr.com/photos/22714323@N06/3770104219

21. Develop your digital roadmap
• Develop an eBusiness
Strategy/Action Plan
• Link to Business Plan/Strategic
Goals
• Get input from stakeholders
• Communicate
• Resource
• Risk manage
• Monitor
• Evaluate
Image: 'Dive off!' - http://www.flickr.com/photos/58862846@N00/419945378

22. Where to start?
More info: digitalcapability.com.au
Register for eUpdates: bit.ly/digitalcapability
Follow on:
Twitter - twitter.com/digitalcapabili
Facebook - facebook.com/digitalcapability
LinkedIn - bit.ly/DCLinkedIN

23. Allison Miller
0400 732 270
allison@vanguardvisions.com.au
vanguardvisionsconsulting.com.au
vanguardvisionsconsulting.com.au