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Similar to Seo 101 Chamber of Commerce February 2014 (20)
Seo 101 Chamber of Commerce February 2014
- 5. WHY SEARCH ENGINES
ARE IMPORTANT
Millions of sites / pages
– How do you find what you
are looking for?
– How do you find customers?
– How do your customers find
what they are looking for?
© 2014 Christopher VanOosterhout - www.vanoosterhout.com
- 10. 67 %
11 %
16 %
© 2014 Christopher VanOosterhout www.vanoosterhout.com
Source: ComScore – December 2013 Report – Published January 2014
- 13. HOW SEARCH ENGINES OPERATE
Crawling
– Reading Source Code
Indexing
– Cataloging collected data
Providing Results
© 2014 Christopher VanOosterhout www.vanoosterhout.com
http://www.seomoz.org/beginners-guide-to-seo/how-search-engines-operate
- 17. WHAT CAN YOU IMPACT DIRECTLY
WHAT YOU CAN IMPACT INDIRECTLY
WHAT IS OUT OF YOUR CONTROL
© 2014 Christopher VanOosterhout - www.vanoosterhout.com
- 22. WEB PAGE CONTENT
TAGS
Code
Content – More about you
Content – Less about you
Content – Know
audience
© 2014 Christopher VanOosterhout - www.vanoosterhout.com
http://www.seomoz.org/beginners-guide-to-seo/how-search-engines-operate
- 26. KEYWORD SELECTION
Search Demand – Is
higher demand better for
your organization?
High Competition vs
Lower Competition
How close is the search to
the conversion?
© 2014 Christopher VanOosterhout - www.vanoosterhout.com
- 27. TOOLS AND TACTICS
Focus your efforts
Provide structured data
Submit your site
Submit your pages
Track your results
© 2014 Christopher VanOosterhout - www.vanoosterhout.com
- 28. TOOLS AND TACTICS
Focus your efforts
Provide structured data
Submit your site
Submit your pages
Track your results
© 2014 Christopher VanOosterhout - www.vanoosterhout.com