20. Idea
Generation
Customer
Validation
MVP
Product
Market Fit
Growth
/Distribution
Exit / IPO
Phase 1
Building the
Product
Phase 2
Building the
company that
builds the
product
Startup Stages
21. Idea
Generation
Customer
Validation
MVP
Product
Market Fit
Growth
/Distribution
Exit / IPO
Company
Culture
Brand Fit
Phase 1
Building the
Product
Phase 2
Building the
company that
builds the
product
Startup Stages - Company Culture & Brand Fit
23. Soft, Difficult to measure, unique to each
company and doesn’t pay off in the short term
The Problem with Culture - Google Trends
24. Everyday (A) and (B) of each
team member of the team in pursuit
of our company (C) .
(A) = Assumptions, beliefs, values, core values
(B) = behaviors, actions
(C) = goals, (BHAG), mission
Company Culture
25. “Your believes become your thoughts. Your
thoughts become your words. Your words
become your actions. Your actions become your
habits. Your habits become your values.
Your values become your destiny.”
-
Mahatma Gandi
No Culture = No destiny
27. 1. First principle of decision making
2. Align people inside company
3. Stability
4. Trust
5. Exclusion, what to do & what not to do
6. Retain right employees
Culture – Why it matters
29. “Your first hire is like bringing DNA to your
company. Followed by 1000 people just like
the first hire in the company.”
-
Brian Chesky, Founder of Airbnb
Airbnb – Brian hired the first 300 employees
34. 1. Start with the founders (Parents & kids)
2. Dig deeper to find unique values
3. Values you look for in employees and
opposite values
4. Incorporate your mission to your values
5. Interview for culture fit
6. Evaluate performance on culture as well
7. Make it a daily habit
Culture Best Practices
36. “Your brand is what other people say about you
when you’re not in the room”
Branding
-
Jeff Bezos, Founder Amazon
37. Giving wings to people and ideas
To help bring creative projects to live
To re-imagine commerce in ways to
build a more fulfilling and lasting world
Clear Missions
46. 1. Clear Mission
2. Take a position, not a positioning
3. Be Consistent
4. Brand Evangelists are your Employees
5. Brand Personality & Attitude
6. Tone of Voice
7. Style & Visuals
Brand Best Practices
47. Idea
Generation
Customer
Validation
MVP
Product
Market Fit
Growth
/Distribution
Exit / IPO
Company
Culture
Brand Fit
Phase 1
Building the
Product
Phase 2
Building the
company that
builds the
product
Startup Stages - Company Culture & Brand Fit
48. “It’s much easier to spend a lot of time making
your microphone louder than it is working on
making your message more compelling.”
-
Seth Godin
My Mentor in Marketing