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Twitter is an increasingly important social network to be on. You'd get to meet many different people apart from the fact that it'd be a source of traffic or even revenue. Download or read this guide to find out how to use Twitter better
Twitter is humongous and is still growing. At its last count, Irfan
Ahmed of Social Media Today pointed out that there are now 231.7
million active users on Twitter and at least 100 million of them log
into Twitter daily. Only 52.7 million of these users are in the U.S. Ev-
ery second, we have about 5000 tweets and at least 3 million web-
sites integrate with Twitter.
Yet, all is not well for thousands of small businesses trying to make
their presence count on Twitter. So, here’s exactly what you should
be doing to make sure that your presence — apart from the time, ef-
fort, and resources that you’ll spend – really works for you:
Follow the 50-30-20 Rule
Be an evangelist. For Things That You Love.
Everyone loves attention. We are human, after all. So, why not give
it to them? We did learn that it’s always nice to make someone
else’s day, and if all it takes is a Tweet, why not do it? Dig into your
list of followers and give out praise.
Just like that.
Don’t bother if you don’t get any reactions, thanks, or if no one re-
ciprocates. Just do it for the sake of doing it. Here’s how you can
shower praise or maybe just make mentions about your followers:
Retweet with a comment
Everyone with a finger and a button can retweet. What’s more im-
portant is to add a dash of your own personality to retweets and
then almost making them your own (although they aren’t). Adding a
comment, question, or remark great enhances your Twitter update’s
sex appeal. Here are a few examples:
Give away random insights
Your followers follow you on Twitter because they expect you to
bring insights and ideas to them, right to their Twitter stream. They
don’t want to hear what you did over the weekend and they also
want you to be concerned about the number of updates you push
out on a regular basis.
An effective way to share insights is to make a collection of them
related to your niche and share them (after scheduling, of course).
Make sure you credit sources.
With all that content stretching into reams of text, sometimes little
140-character insights are a welcome addition to the rushed and
tight space in your followers’ twitter streams.
Cut down on the words and give insights, one tweet at a time. Of
course, keep it relevant to your niche and make every “#twinsight”
count. Further, be sure to give credits when due.
Dig and share statistics
Everyone loves statistics. They ooze credibility ( and they make you
look smarter than most people). Statistics are also easy to find on-
Dig into slides on Slideshare, infographics, and even monster pages
with all sorts of statistics and research already ready for you. Take
a pick from some of those statistics we compiled and published on
Business-centric, personal comments
You can’t talk of personality and voice without an opinion. Have
opinion, will succeed. Eh?
While you’d still be making sense to your followers — in business
terms — you’d suddenly get personal and have a strong opinion of
These opinions can only do two things to your Twitter account 24
hours from an update going live: you’ll either get a couple of follows
or unfollows. That’s clarity.
Your twitter engagement is never complete without a bit of provoca-
tion. If there’s anyone who should start a conversation, it’s you. Go
ahead and use intriguing questions for your followers. [ hint: aome of
these answers can well be attributed and linked to. More love. More
Make good use of “Follow Fridays”
Most Twitter users are still old-fashioned and they’d use follow fri-
days to just list a few of their respective followers. That’s boring.
Instead, dedicate every friday for about 10 followers who’ve been
actively communicating with you. Perhaps, there’s a thing or two you
know about them?
Maybe their own tweets gave away some information that you can
use to your advantage. Get professional personal. Don’t push #FF
updates like a machine. Here are a few ways to do it:
-- Show your personality on Twitter. Show who you are and what you
stand for. It’s a public place, for heaven’s sake, so be your best.
-- Discover something your followers are passionate about. Go all
out to find out what ticks them.
-- Make it a point to take time out to craft the best possible #FF
tweet. It’s an effort that’s like once in a week but it has a lot going for
-- Respond to every piece of conversation that ensues your #FF
-- Attempt to cover as many followers as possible each week. Try not
to pick on the same set of followers again and again.
Use visuals, vectors, graphics, and photos for at least 40% of your
Tweets. It’s not going to be easy, it’d demand a change in the way
you update your Twitter account, and it’ll call for extra effort on your
This would probably bring down the volume of your Tweets, and
that’s a good thing because you’ll be forced to focus on the quality
of your Tweets rather than the quantity. The folks at Twitter recom-
mend you do this.
Belle Beth Cooper of Buffer reports that using images in Tweets
boosted their engagement rates by 18%.
Fire up your graphics solution (Adobe Photoshop, Gimp, or Sumo
Paint) and create graphics quickly that are relevant to your Tweets.
When you do, they’ll look like this:
Conversations last longer than just Tweets
Frederic Lardinois of Readwrite.com notes that after analyzing bil-
lions of tweets, a team from Sysomos found that only 29% of tweets
ever get a reaction. Only 6% of these tweets are Retweeted within
the first hour of the tweet going live.
If you’ve been spending an hour everyday on Twitter just sharing
your content, others’ content, and re-tweeting others’ content, plan
to spend another hour for getting into conversations. The best way
to make your tweets live for more their designated lifetime is to get
Get into conversations, nimble and smooth. Leave your comments,
post your reaction, contribute with your insights, and give away your
valuable suggestions. Don’t be afraid to say what you want to. Most
conversations start with (#) hash tags and here are a few resources
to help you delve into the world of hashtag-triggered conversations
Also, find a way to hack your way into conversations. If you were into
digital marketing, for instance, use hashtags like to get into instant
conversations with people looking for answers.
#PPC #SEO #SEM #Blogging
You get the drift, don’t you?
Make use of Twitter’s ecosystem
Twitter, thankfully, has its own ecosystem of tools and directories for
you to make use of. From Twitter analytics to Twitter directories, you
have everything you need to automate, semi-automate, or just make
your job easier. Start with any of the directories below:
Play with Content Curation
If you love content curation, you may also curate content and
semi-automate updates using:
Many other tools are available for social analytics, social trends, and
social signals. If you’d like to manage your Twitter account (along
with other social media accounts), you could use HootSuite, Social
Oomph, SendSocialMedia, Sendible, and Buffer for Business.
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