Magento's Presentation at Under the Radar on March 20, 2008

1. Speaker: Roy Rubin 03.20.2008

2. = Flexibility + Control Business Process and Flow Sales Online Conversions

3. eCommerce Market is $400 billion globally … and G R O W I N G

4. The eCommerce market is thirsty for a fully supported, community driven open source model. In Magento they find their solution.

5. During the 6-month Beta period 225,000 Downloads Developers and online merchants make up Over 10,000 Members

6. Actively translated to over 20 languages Today, here, now, We are announcing the pending launch (in the next 10 days) of:

8. Magento Distribution Parallels, a worldwide leader in virtualization and automation software, will make Magento available to participating APS service providers in their channel of 12 million active sites domains Hosting partners will make Magento available via a one click installer

9. The company behind Magento Becoming a leading open source eCommerce consulting company provided us the background, know-how and best practices to start a new initiative – Magento. 2008 Launch of Magento 1.0 Production Version 2001 Founding of Varien as a web development firm 2004 Varien transitions to specializing in open source eCommerce services 18-19 th Century Industrial Revolution. The world’s yet to discover the web or Magento :)

10. Our Goal With Magento, we will build a solution that will lead the global open source eCommerce market .

12. No visionary, innovative companies taking the lead Customers have become tired of solutions that don’t perform

13. Magento is a unique product in the open source eCommerce landscape.

14. Multiple-Store Capability

15. Faceted Layered Navigation

16. Advanced Promotions and Merchandizing Tools

17. Magento open source is just the start. Business Model: Professional services Enterprise products Enterprise solutions and SLA services Magento on Demand – a SaaS product will launch Magento Connect exchange marketplace