1.
BLOCKCHAIN
in Sitecore XC
Brief introduction to blockchain and real world scenarios for its use in
the e-commerce space using Sitecore Commerce. Vasiliy
Fomichev

2.
The things we’ll talk about
• Define blockchain
• Review history of blockchain
• Blockchain 1.0 – Bitcoin
• Blockchain 2.0 – Ethereum
• Why use blockchain in e-commerce?
• Real-world objective applications of blockchain (demo)
• Blockchain Identity
• Royalty micro-payments
• Rewards
• Digital right ownership

3.
Why should we care?
• Decentralized storage and availability
• Security
• Immutable (only if the rest of the infrastructure is onboard); data is protected from being modified by hashing
algorithms
• Any changes to the blockchain would require more than 50% of compute power of the blockchain
• Traceability and audit
• The ledger transactions are permanent allowing to easily trace and audit activity
• Value Transfer (Bitcoin) & Microtransactions
• Transparency in Supply Chain
• Reduced fraud
• “Tokenomics” – new business model
• Removing the middle man with token based business model
• LearnBlockchain:https://blockchaindemo.io/
• Interestingfacts: https://expandedramblings.com/index.php/blockchain-statistics/

4.
What is blockchain?
“A secure digital ledger capable of storing data and running operations that are recorded and verified
chronologically and publicly.”
• Digit“[The Blockchain is] the most important invention since the internet itself.” - Founder of
Netscape, Marc Andreessen
• What is blockchain?
• A secure unchangeable ledger of any type of record
• Smart contracts

5.
Where did blockchain come from?
• 2008 – Satoshi Nakamoto releases a Bitcoin whitepaper
• 2009 – the Bitcoin genesis block was mined
• 2010 – two pizzas were bought with 10,000
• 2011 – Bitcoin is used on Silk Road
• 2011 – Litecoin is released
• 2012 – passes $100 mark
• 2013 – passes $1000 mark
• 2015 – Launch of Ethereum
• 2015-now – an endless stream of new blockchains
• There are two camps:
• Bitcoin
• Technology

6.
Where did blockchain come from?

7.
Bitcoin?
• Decentralized means of storing and transferring value.
• “Bitcoin networks has a computing power of 2,046,364 Pflop/s, compared to 274 Pflop/s
computing power of the 500 most powerful supercomputers combined.”
• Why Bitcoin?
• Fast
• Cheap
• Secure
• Easy to use
• Retailers using Bitcoin: Overstock, Expedia, NewEgg, Dish,
Microsoft, Reed Jewelers, CheapAir
• Current scalability issues causing expensive transactions and
degradation in performance.

8.
Ethereum!
• Ethereum is an turing complete blockchain Virtual Machine which can be used
for value transfer, running code and storage.
• Supply chain
• Display product-specific logistic and sourcing information on the site to give more insight for
customers
• Customer can view product’s lifecycle using serial numbers
• Identity ownership
• Customers own their personal information
• Customers receive micropayments or other benefit for access to their information
• Rights ownership
• Ownership and purchase history is stored on the blockchain identity
• Digital assets are released by owners vs shops

9.
Ethereum!
• Microtransactions
• Real-time payouts
• Smart contracts
• Loyalties – direct micropayments in store-specific tokens
• Rewards – direct micropayments in altcoins
• Royalties – direct royalty distribution based on blockchain identity and ownership rights
• “Tokenization” creates a new business model where profits are realized from the limited supply of capital
tokens

10.
Real world applications (demo)
• Blockchain Identity - store of the identity online
• Royalty micro-payments – payments of a few cents are now possible
• Rewards and Loyalties – these programs can now be easily shared with the use of commonly
accepted tokens
• Digital right ownership – store the ownership of digital assets on the blockchain and take it
with you

11.
Code Overview
• SXC-Ethereum – DigitalDownload rendering & custom rule for purchase verification on
Ethereum blockchain
• SXC-CE-Ethereum-Plugin – online identity creation, rewards/loyalty point updates, digital asset
download token retrieval, royalty payment, loyalty and blockchain information display in BizFx
• Mobile-Ethereum-Balance – Xamarin application to retrieve your personal balance from your
royalties smart contract
• Chrome-Blockchain-Extension – Chrome extension, stores blockchain identity; used to apply
identity to e-commerce websites

12.
/in/vasiliyfomichev
@vasiliyfomichev
cmsbestpractices.com