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Not every business should be on Facebook! Figure out where your target market is and focus on the platform(s) that will have the highest pay off for your business.
Some of your Goals may be: to create brand and/or product awareness, Build a community, Show your expertise, Educate, Stay top of mind, Increase your reach, Generate traffic to your website, Build new partnerships, Provide Customer Service, Increase sales, Etc.
Have a clear idea of who you want to reach on Facebook. . The more you know about them, the better you can target your message.
Figure out which best strategy will help you achieve each goal. Strategies are never set in stone, you need to review and revise as needed.
1.Cover image size: 851 pixels by 315 pixels and may not include more than 20% text.2.Profile image size: Upload images 180 pixels by 180 pixels (shows at 160 pixels by 160 pixels)3.The types of information that appear in the summary box are specific to your Page's category. The About section under your profile image may allow for your to write around 155 characters which will be visible on your profile. Make sure to include your website address if you can.
Page Cover images have certain rules you must follow. According to Facebook terms your Cover image: can't be deceptive, misleading, or infringe on anyone else's copyright. You may not encourage people to upload your cover to their personal timelines. Covers may not include images with more than 20% text. (March 6, 2013)
Creating aContent calendar can help you stay on track and makes the process easier to manage.
Keep in mind that TOS may change without noticed as we recently saw with the Cover image rules.Visit Facebook to learn more https://www.facebook.com/policies
Pages: are entirely open to the public and search engines. Pages can also have applications and custom tabs to help engage with your audiences. You can have as many Pages as you want and there are no limits on the numbers of fans (likes) you can have.Profiles:are for your individual personal use and represent you as a person. On your profile you have “friends”. You can have up to 5000 friends and you’re allowed to “like” up to 500 pages. You’re only allowed to have one personal profile. You can control your visibility with the privacy settings. Groups: Group members can participate in chats, upload photos to shared albums, collaborate on group docs and invite members who are friends to group events. In Groups, there are 3 Privacy Options: Open, Closed or Secret.
Facebook EdgeRank formula includes:Affinity:Measures the relationship between the viewing user and the creator of the story. The closer the relationship the higher the score.Weight:Different types of posts carry different weights (photos, videos, status updates, links, etc.). The higher the weight, the higher the score.Time Decay:As a post ages it continually loses value.
By using the Page and Post Export option in your Facebook Page insights, you will have valuable data to help you understand how people use your Page and what works best for your business. Check out Social Media Examiner 6 Facebook Metrics Marketers Should Be Measuring. Tool ALERT: I discovered a really great Facebook Page analytic tool you may want to try, take a look at Shoork (review to come shortly).
Visit Facebook for more https://www.facebook.com/help/pages
Respond to ALL comments and make sure your settings ( under Manage Permissions) allows for people to post on your Page and your Page has turned on ”messages”, so that people can send you private messages. Read: 70% of Fans Are Being Ignored By Companies – Now what? Socialbakers.com (www.socialbakers.com/blog/655-70-of-fans-are-being-ignored-by-companies-now-what)
Don’t forget to link your personal Profile to your Page. Take a look at Get More Facebook Likes by Linking Your Personal Profile
It’s becoming clear that Facebook ads are no longer an option for businesses. If you want to have your content seen by your fans or increase your business visibility, make sure to include Facebook ads in your marketing budget.
Promotional content includes selling your products or services, posting about how great your customer find your business (unless your clients post it directly on your wall), showing your work or portfolio, promotion of your accomplishments, etc.
All too often we see Pages that post about random topics that are totally unrelated to their business. Don’t stray too far off your topic!
Whenever you post to your page, remember that your page visitors want to know “what’s in it for them”. Be mindful of the content your post on your page to make sure you provide value to your visitors and fans.
Top 10 Must Read Tips to Run a Successful Facebook Business Page
F A C E B O O K M A R K E T I N GTop 10 Tips to run a successfulFacebook Business Page
Genevieve Lachance VA Simple ServicesVASIMPLESERVICES.COMDigital & Social MediaMarketingFor your business SuccessPresented by…vasimpleservices.com
TIP# 1: Find the answersAsk yourself:WHY?WHAT?WHO?HOW?VASIMPLESERVICES.COM
WHY SHOULD YOUR BUSINESSBE ON FACEBOOK?WHY?VASIMPLESERVICES.COM
WHO ARE YOU TRYING TOREACH?WHO?VASIMPLESERVICES.COM
HOW ARE YOU GOING TOACHIEVE YOUR GOALS?HOW?VASIMPLESERVICES.COM
TIP #2: Use the space given wiselyFacebook gives you space which can leave a lastingimpression on your Page visitors.Make sure to pay close attention to your:Cover imageProfile imageAbout SectionVASIMPLESERVICES.COM
TIP #3: Your Cover should talkYour Cover image is prime real estate on yourFacebook Page and its the first thing your Pagevisitors will notice.Your Cover image should express who you are as abusiness and your Page visitors should understandwhat your business is about at a glance.VASIMPLESERVICES.COM
TIP #4: Post regularlyVASIMPLESERVICES.COMPosting at random or not regularly enough can leave anegative impression on your page visitors and affect yourreach.alsoPosting too frequently can have an adverse effect on yourPage engagement.Find your rhythm by testing your frequency and watchingyour numbers to optimize engagement.
TIP #5: Understand the platformTerms of Service (TOS)Pages vs Profiles vs GroupsEdgeRankInsightsHelp sectionVASIMPLESERVICES.COM
BREAKING FACEBOOK RULESMAY RESULT IN HAVING YOURPAGE SHUTDOWN WITHOUTNOTICE.BE FAMILIAR WITH THE TOS(covers~promotions~ads, etc.)Terms of Service (TOS)VASIMPLESERVICES.COM
PAGES ARE FOR BUSINESSES PROFILES ARE FOR YOUR PERSONALUSE GROUPS ARE FOR PEOPLE WHO SHAREA COMMON INTERESTPages vs Profiles vs GroupsVASIMPLESERVICES.COM
DID YOU KNOW THAT NOT ALL YOUR FANSSEE YOUR POSTS?UNDER 16% OF YOUR FANS SEE YOUR PAGE POSTS!EDGERANK DETERMINES WHAT POSTSAPPEAR ON A FACEBOOK USER’SNEWSFEED.EdgeRankVASIMPLESERVICES.COM
FACEBOOK INSIGHTS CAN PROVIDEVALUABLE DATA TO HELP YOUMEASURE YOUR PAGE SUCCESS.KEEP TRACK OF YOUR NUMBERS ANDADJUST ACCORDINGLY!InsightsVASIMPLESERVICES.COM
TIP #7: Respond to ALL CommentsVASIMPLESERVICES.COMYikes…Only around 30% ofbrands respond tocomments!(Source: Socialbakers.com)
TIP #8: Spread the wordVASIMPLESERVICES.COMTo increase your Page visibility, you need to tell peopleabout it. Promote your Page on:Other social networksYour websiteBusiness CardsMarketing materialEventsNewsletters
TIP #9: Invest in your PageVASIMPLESERVICES.COMInclude Facebook ads to your marketing budget tohelp increase your Likes, engagement, visibility,promote events, market your products or services, etc.Promoted PostsSponsored storiesFacebook adsOffers
TIP #10: Provide ValueVASIMPLESERVICES.COM80/20 RuleRelevant ContentWhat’s in it for me?
TRY PUBLISHING AROUND:80% ORIGINAL AND CURATED CONTENTTHAT WILL PROVIDE VALUE20% PROMOTIONAL CONTENTVASIMPLESERVICES.COM80/20 Rule
PROVIDE A MIX OF CONTENTRELATED TO YOUR PRODUCTSOR SERVICES.VASIMPLESERVICES.COMRelevant Content
MOST FACEBOOK USERS LIKE PAGES TO: RECEIVE DISCOUNTS OR PROMOTIONS STAY INFORMED GET ENTERTAINED INTERACT AND CONNECT GET EDUCATED SHOW SUPPORTVASIMPLESERVICES.COMWhat’s in it for them?
Bonus TIPVASIMPLESERVICES.COMDon’t put all your eggs in Facebook’s basket!Facebook can be a great marketing tool, butit still needs to be supported by otherchannels.