Fashion is, Fashion is a popular style in a particular time or practice by definition, change. Success in fashion comes with the ability to grasp and recreate in clothes and accessories the ethereal spirit of the time and voluble desires of customers. Fashion adds an important design dimension to textiles or leather artefacts, which is capable of providing a continual and varied flow of new products. The factories manufacture clothes, but consumers buy emotions, hope and dreams. Fashion retail is typically a consumer goods market. It is characterized by very short product life, fickle consumer preferences, numerous competitors, relatively easy entry and exit, and a myriad of manufacturing, marketing and retail alternatives.