1. SOCIAL
NETWORKS
SUMITTED TO : MRS PRIYA SHARMA
ROLL NUMBER : 100101047

2. HOW DO YOU EXPLAIN TO SAY
SOMEBODY WHAT SOCIAL
NETWORK IS?
Network Analysis is the keyword
For the 21st Century
Researchers , Politicians , People
talk
about Networks around you.
How do you explain what network
is?

3. WHAT IS A NETWORK?
node
Lin
k
node node node node
node
node node
node node
node node node
node node
node node
A set of nodes, points, or locations connected by means of
data, voice, and video communications for the purpose of
exchange.

4. A social network is a
description of the social
structure between
actors, mostly individuals
or organizations. It
indicates the ways in
which they are
connected through
various social
familiarities ranging from
casual acquaintance to
close familiar bonds.

5. WHY ARE WE STUDYING
SOCIAL NETWORKS ?
What ties Information Social
Networks
Architecture,
Knowledge Management
and
Social Network Analysis
more closely together is
the reciprocal relationship Information
Architecture
Knowledge
Management
between people and Systems
content.

6. SOCIAL NETWORK
ANALYSIS
Social network analysis [SNA] is the mapping and measuring of
relationships and flows between people, groups, organizations,
computers or other information/knowledge processing entities.
The nodes in the network are the people and groups while the
links show relationships or flows between the nodes.

7. TECHNOLOGY
Various technologies that help in creating Social Networks are:
3) Email
4) Blogs
5) Social Networking Software like Orkut, LinkedIn etc.

8. ADVANTAGES OF SOCIAL
NETWORKING
Low Costs : It's cheaper to use online social networking for both
personal and business use because most of it is usually free.
Connections : By using a social networking site one get
connected with many people.
Builds Credibility :One can gain the customers' confidence if
one can connect to them on both a personal and professional level.

9. DISADVANTAGES OF SOCIAL
NETWORKING
Lack of Anonymity
One puts information about his or her name, location, age, gender, and
many other types of information that one may not want to let others
know.
Scams and Harassment :
There is a potential for failure of security in both personal and business
context. There might be cases of harassment, cyber-stalking, online scams,
and identity theft.
Time Consuming :
If one does not have any target then it would just be a waste of time