Less than a month ago, Snapchat opened custom on-demand geofilters to everyone. Compared to other mediums, a custom Snapchat Geofilter is a branded impression on steroids. Here's a guide explaining why this is such a great opportunity for your brand and a step-by-step guide on how to create one yourself. ;)

2. Less than a month ago, Snapchat opened
custom on-demand Geofilters to everyone.

3. And what blows my mind is that for how
amazing of a product they are, Snapchat
Geofilters have remained stunningly
under the radar.

4. In case you’re just getting into Snapchat:
Geofilter
a design you can overlay onto a photo you take in
Snapchat, but are only limted to a specific location.

5. For example, when you
stand near the Flatiron
building in New York,
you get this filter:

6. So why am I so hyped about
this new product?

7. Because the value of your branding
impression, compared to the impressions
on any other platform, is insanely high.

8. Why?

9. Because not only are you putting your
brand in a place they can see it…

10. ...but they really see it.

11. Filters catch you off guard,
grab your attention, and show up
directly in your app.

12. Plus, you’re bringing value to the viewer
and interacting with them in a contextually
relevant and fun way.

13. Compared to other mediums, a custom
Snapchat Geofilter is a branded impression
on steroids.

14. Of course, eventually these filters
will be ruined by marketers the same
way everything else is… so if you’re
reading this a few months too late,
sorry… but that’s what you get for
NOT being a first mover!
( (

15. So now that you know why, let me show you
how to create your own Geofilter...

16. PRICINGPRICING

17. PRICING ON SNAPCHAT IS LIMITED
BY TWO FACTORS:
1. You can’t geotarget over 5 million square feet
2. The filter can only run for 30 days

18. Snapchat offers these filters at
$5 per 20k square feet, per hour.
Cost = $5 x (square footage/20k) x hours
( )

19. For a city block in Austin, Texas for four
hours, that’s about $32.44. A no-brainer.

20. CREATIVE
GUIDELINES
CREATIVE
GUIDELINES

21. Snapchat has a pretty comprehensive
guide to what you need to follow. You can
check it out here...

22. But there are a few things that
aren’t that obvious that you should
definitely keep in mind:

23. FIRST, allow at least two business
days for approval.
The tool will let you submit filters up until one
day before, but it’s important to plan ahead.
( (

24. SECOND, if you feel like you’re flirting
with the guidelines, give yourself more
time in case they reject it.
You’ll have to resubmit if it doesn’t
pass, so it could take an extra day to go
through the process again.( (

25. LASTLY, you can’t include:
URLs, handles, or email addresses.
So if you’re trying to create a filter as a
call to action to get more followers,
you’ll need to be creative.
( (

26. HOW TO MAKE
YOUR FILTER
HOW TO MAKE
YOUR FILTER

27. Create Your Filter

28. If you aren’t a designer yourself or
well-versed in Photoshop or Illustrator,
you might want to find someone to
help you out here…

29. However, Snapchat does have templates
available that you can download on
the submission page.

30. FILTERS SHOULD BE:
• 1080px x 1920px
• Under 300KB in size
• Saved as a transparent .PNG

31. REMEMBER: content is king, but
context is God. This is an opportunity
to really provide value upfront.

32. ASK YOURSELF:
• What do you think people are going
to be snapping when they come
across your filter?
• Is it relevant to an event or location?
• Will it add something to the situation?

33. Here are some that I’ve made for myself!

34. Upload Filter and
Set Time Frame

35. Login into the On-Demand Geofilter
self-serve tool using your Snapchat login.

36. Upload your filter in the self-serve tool...

37. ... then set your time frame.

38. Remember to triple check your times
because once your filter is submitted,
you can’t edit the time!

39. Set Your Target Area

40. Type in your address location and draw a fence
around using the “Draw Fence” tool.

41. The fence doesn’t have to be a rectangle
and can be any shape you want.

42. As of now, you can only target locations
in the UK, US, and Canada.

43. PRO-TIP: Leave a buffer zone around
your target Geofilter. The map might
not be super accurate.

44. Final Touches

45. Name your filter, select your payment options and
whether you're using a business or personal filter.

46. Then submit!

47. YOU’LL GET A FEW EMAILS FROM
SNAPCHAT AFTER THIS:
• One confirming your submission
• One saying if it’s approved or not
• One when your card is charged
• And lastly, one when the filter goes live

48. CONGRATS!CONGRATS!
You submitted your first Geofilter!

49. I'll see you on the Snaps. ;)

50. IF YOU LIKED THIS, BE SURE TO CHECK OUT
MY OTHER SNAPCHAT TIPS AND HACKS.
You can read my original article on GARYVAYNERCHUK.COM