How to use all the major video platforms on social media, including Youtube, Facebook video, Snapchat and Twitter video. Are you paying attention to the market shifts, to the differences in platforms? This deck will help you see all the differences between them.
The single most important strategy in content marketing today is video. Whether it's video on Facebook, Twitter, Snapchat or Youtube, the content you need to be thinking about creating and marketing on social for your business is video. Period.
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GARY VAYNERCHUK
Facebook video has become the best way
to reach MY fans at scale.
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Now I’m not talking about putting something on YouTube
and linking out to it on Facebook.
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GARY VAYNERCHUK
I’m talking about natively posting video content
directly to Facebook.
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and that means Facebook’s Newsfeed algorithm is
placing an enormous amount of weight on videos
(which translates into organic reach).
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GARY VAYNERCHUK
Couple that with their
new video ad products
for sales and direct response...
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and you have some serious reasons to spend some real
money on video content for Facebook.
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GARY VAYNERCHUK
Say you’re a local ice cream shop.
You want to bring in some families for
the summer months.
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If you upload a
video natively,
you can target it to
people who:
1. Love ice cream
2. Live in your area
3. Have kids
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Just like that, you’re only reaching the audience that is
most relevant and profitable to you.
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On top of that, the ability
to draw over your images is
massively important and
allows for tremendous
amounts of creativity.
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The importance of Snapchat
as a marketing and
communications tool right
now is even further validated
by Snapchat Discover.
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A big-brand marketing feature that is
basically gift wrapping the 13-34 demo for
brands like Dailymail and Cosmo.
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...but what you should know is that it’s the
most underpriced inventory for meaningful
conversation in the 13 to 35 demo.