Creative video production is all about originality and bringing fresh ideas to enhance our client’s digital and video marketing initiatives; whether it be a video production to promote a product, a multimedia web application or a spectacular 2D or 3D animation to mesmerize your audience.

1. VCM Interactive – Visual Communications & Marketing Inc.
Creative Development Process For Corporate Video
Production
Email - paul@vcminteractive.com Contact No - 905.361.2977

2. VCM Interactive – Visual Communications & Marketing Inc.
Creative video production is all about originality and bringing fresh
ideas to enhance our client’s digital and video marketing initiatives;
whether it be a video production to promote a product, a
multimedia web application or a spectacular 2D or 3D animation to
mesmerize your audience.
Email - paul@vcminteractive.com Contact No - 905.361.2977

3. VCM Interactive – Visual Communications & Marketing Inc.
The first step in corporate video production starts by finding the message
with an emotional pull that will inevitably leave an impression on the end
audience. The conceptualization process can be very involved, so we like
to guide and educate our clients through creative development. Start by
breaking down the provided information accompanied with further
research to distill the message into concise sound bites that will present a
clear message. Once the story is found and broken down, we get approval
from the client before proceeding to the next step of creating detailed
storyboards and animatics. The creative process is demanding and we
love to work closely with the client in order to meet their ultimate vision.
Email - paul@vcminteractive.com Contact No - 905.361.2977

4. VCM Interactive – Visual Communications & Marketing Inc.
The storyboards and animatics give the client a clear idea of what
the final project will look like before production begins. This allows
fine tuning of the story development process in pre-production
before heading into the production phase. A well thought out pre-
production will result in less complications in production. Once the
creative and story has been approved, a video production company
can begin full production, whether it be a video production, 2D/3D
animation, motion graphics or a multimedia web application. Once
production has commenced, a rough edit or a test interface of the
project is created for client approval.
Email - paul@vcminteractive.com Contact No - 905.361.2977

5. VCM Interactive – Visual Communications & Marketing Inc.
At this stage the production company works with the client to make
sure the edit and/or multimedia interface meets their satisfaction
and make changes accordingly. Brand integrity and recognition is
very important, so it is mandatory to incorporate and create as many
supporting branding elements that are needed ie. packaging, logo
design, logo animation, video intros/show opens, motion graphics,
motion titles and menus.
Email - paul@vcminteractive.com Contact No - 905.361.2977

6. VCM Replication – Visual Communications & Marketing Inc.
The client is kept in the loop during all stages of production ensuring
that the client’s vision is being met and every small detail is being
taken care of. As a result, an environment of trust and understanding
is created allowing the client to be involved in the whole process.
The production company has to make sure that the client
understands what each step of the video production or multimedia
development process is and how it works. Leading production
companies operate in this fashion in order to make sure that the
vision and message are effectively conveyed, and most importantly
the client is satisfied and receives the best quality product on time
and within budget.
Email - paul@vcminteractive.com Contact No - 905.361.2977

7. VCM Interactive – Visual Communications & Marketing Inc.
The main objective of this creative video production process is to
bring awareness and to create a positive impression in order to
successfully convey and promote the message at hand. With videos
one can tell engaging stories supported by cinematic visuals. This
helps in capturing the attention of viewers more prominently as
compared to text or image based promotional materials. A good
production company helps you find the story in your message and
present it in a fresh and exciting way, on time and within budget.
For more information on creative corporate video production in
Toronto, visit - http://www.vcminteractive.com/our-
services/corporate-commercial-video-production
Email - paul@vcminteractive.com Contact No - 905.361.2977

8. VCM Interactive – Visual Communications & Marketing Inc.
About VCM Interactive
VCM Interactive is a Toronto based creative
development, production and animation company specializing in
film and corporate video production, cd replication, web video
production, 3d animation, DVD authoring, multimedia
production, video production, commercials, new media
development, e-learning, web applications, animation, digital media
and a host of other post production and replication services. They
are focused on evolving sales, marketing and communication tools
taking corporate marketing to the next level. For more
information, visit - http://www.vcminteractive.com/
Email - paul@vcminteractive.com Contact No - 905.361.2977

9. VCM Interactive – Visual Communications & Marketing Inc.
THANKS
http://www.vcmreplication.com/
Email - paul@vcminteractive.com Contact No - 905.361.2977