1.
User experience
楊政達

2.
Design user experience
Positive vs. Negative
Satisfying vs. Frustrating
Engaging Vs. Confusing

3.
• What does it taketo design a good user
experience?
• What skills and knowledge does a UX
professional need?
• What are the basic principles?
• Does the process matter?
• What obstacles are there in implementing UX?

4.
7 principles
• Match the expectations of your target
audience

5.
7 principles
• Don’t make people think too much

6.
Make your product as simple as
you can

7.
7 principles
• Meet the goals of the organization

8.
7 principles
• Minimize errors

9.
Assume human make mistakes!

10.
7 principles
• Design a satisfying and pleasant experience

11.
7 principles
• Persons can fulfill intended goals

12.
7 principles
• The experience of the human trumps
everything else

13.
Good design
Useful
Good to use
Engaging

14.
The UX process

15.
User Centered Design

16.
Typical UX design
• Conceptual model design
• Information architecture
• User interaction design
• Sketching
• Wireframing
• Prototyping

17.
Lean UX design
• Just what you need for an
minimum viable product
(MVP) for the particular
hypothesis
• Minimal documentation
• In collaboration with tech,
stakeholders, etc

18.
Example
• Emart shadowQRcode
• http://www.youtube.com/watch?feature=player_
embedded&v=9c9vk_B54Sk#!

19.
Example
• Pebble: E-Paper Watch for iPhone and
Android
• http://www.kickstarter.com/projects/597507018/
pebble-e-paper-watch-for-iphone-and-android
• http://vimeo.com/40128933

20.
Example
• Paper by FiftyThree
• http://vimeo.com/37254322

21.
Example
• How Blind People Use The iPhone 4s
• http://www.youtube.com/watch?feature=player_
embedded&v=c0nvdiRdehw

22.
Example
• Out of the box: access to mobile
communications for older people
• http://vimeo.com/7964744

23.
The future
User experience
Creativity is not merely for function,
it should focus more on experience

24.
Example
• Concept Camera: The WVIL
• http://vimeo.com/22134219

25.
Example
• Mag+
• http://vimeo.com/8217311

26.
Example
• The Future of the Book
• http://vimeo.com/15142335

27.
Example
• Facebook Facelift - Home & Profie
• http://vimeo.com/6977587

28.
Example
• 4 things we'd LOVE to see in the next iOS
• http://vimeo.com/23998290

29.
Example
• Curious Displays
• http://vimeo.com/9486977

30.
Beyond
User experience
Design for great experience and
provide useful information as
additional experience

31.
Example
• Starfield
• http://vimeo.com/36892768

32.
Example
• Experience Mobile Mobile
• http://vimeo.com/8118831

33.
Example
• Baroque.me: J.S. Bach - Cello Suite No. 1 -
Prelude
• http://www.baroque.me/
• http://vimeo.com/31179423

34.
Example
• ANABIOSIS - A Life on Paper
• http://www.youtube.com/watch?feature=player_
embedded&v=EbRh0I2MTRw

35.
Experience for happiness
• http://www.youtube.com/watch?v=TCvX2N-RoEg