Bring your own device, or BYOD, is top of mind for many CIOs and IT personnel as they grapple with managing and expanding their mobile workforce. BYOD has impacted decision making on enterprise mobility investment and strategies across all industries regardless of size. Mobile application management (MAM) platforms and associated tools have quickly become key mobility solution components for organizations with established mobile workforces. During this QuickCast, Eric Klein discusses some of the key findings from our MAM report and what those insights mean for enterprise mobility.

1. Mobile & Wireless Practice
QuickCast
Mobile Application Management (MAM) –
A Key & Core Enterprise Mobility Solution Component
June 2012
By: Eric Klein– Senior Analyst
© 2012 VDC Research QuickCast
Mobile & Wireless
vdcresearch.com

2. Recording Available
A full audio recording is available for download at:
http://vdcresearch.com/market_research/mobile_wireless/freeresearch.aspx
© 2012 VDC Research QuickCast
Mobile & Wireless
vdcresearch.com

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© 2012 VDC Research QuickCast
Mobile & Wireless
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© 2012 VDC Research QuickCast
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Mobile & Wireless
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6. Today’s Speaker
Eric Klein
Senior Analyst, Mobile & Wireless
Eric is a market research and consulting professional specializing in the
design, analysis, and delivery of project-based research. Over the past 15 years, Eric has
worked with a wide array of firms across a number of industries, leading quantitative and
qualitative research in areas such as innovation in enterprise software, supply chain risk
management, manufacturing operations / automation, and IT spending research. Eric
has worked in a variety of market research and management roles, providing market
data and competitive intelligence to Fortune 500 firms. His previous employers include:
AMR Research, The Yankee Group, and Affiliated Computer Services (ACS). Eric holds
a Bachelor of Science in Finance from Boston University.
For complimentary insights and marketing data:
http://blog.vdcresearch.com/mobile_and_wireless/
© 2012 VDC Research QuickCast
Mobile & Wireless
vdcresearch.com

7. Today’s Agenda
Key Finding from our Mobile App
Management (MAM) Report
The Meta-Trends Impacting the Market
MAM in Context of Enterprise Mobility
© 2012 VDC Research QuickCast
Mobile & Wireless
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8. Critical Takeaways
Mobile Application Management (MAM) has quickly become a “core” component to an enterprise mobility
solution
Market Overview Does your organization currently support
 BYOD (Bring Your Own Device) is top of mind for many CIOs and IT or plan to support a BYOD (Bring Your
personnel as they grapple with managing and expanding their mobile Own Device) mobile policy*?
workforce. BYOD has impacted decision making (% Respondents, N= 238)
on enterprise mobility investment and strategies across all industries
regardless of size.
11%
 Mobile application management (MAM) platforms and associated tools
have quickly become key mobility solution components for
27%
organizations with established mobile workforces.
 IT personnel experienced with mobile device management (MDM)
solutions are recognizing that while their existing device management
platforms can provision mobile applications, that additional application
level security capabilities are required for their increasingly diverse 33%
mobile deployment environments.
 MDM vendors have recognized this paradigm, and many have
expanded their solution range to include MAM capabilities.
 Curated and private app stores will enable IT personnel to manage and 28%
control application distribution and provisioning amongst their mobile
workforce – most importantly, these solutions will help to:
o Mitigate security risks
o Reduce administrative costs YES, currently have a BYOD policy in place
o Improve visibility into application usage / adoption YES, plan to implement a BYOD policy
 Our data indicates that 27% off organization that we surveyed have a NO
BYOD policy in place for their mobile workforce – 28% Don't know / not sure
of our survey respondents are were planning to implement a BYOD
policy in the next 12 months.
*By mobile policy, we mean specific guidelines that have been put in
place and are typically enforced by your IT organization around the
provisioning of applications, device management, and technical
support of employee-owned mobile devices in the workplace.
© 2012 VDC Research QuickCast
Mobile & Wireless
vdcresearch.com

9. Meta-Trends Impacting the Enterprise
The lines are blurring between point solutions around core mobility components as mobile-oriented ISVs
strive to become end-to-end mobile solution providers …
As part of their internal and customer-facing mobile-enablement initiatives, organizations
will be well served by reviewing existing business processes to uncover process re-design
opportunities in a new, mobile context.
Organizations that have made mobility investments have likely deployed an MDM solution
to ensure that mobile users, applications and databases is appropriately secured with
techniques such as multi-factor authentication. This will be critical moving forward as
organization grant access to corporate data to their increasingly remote workforce.
Mobile application enablement can bring an organization the ability to leverage the
potential of its enterprise applications for both its internal and customer-facing business
applications. Additionally, advancements in mobile AD platforms is giving IT organizations
easy to use, intuitive tools to create custom mobile applications.
New methods to secure corporate data have emerged that will give CIOs the confidence
and peace of mind to extend access to data behind the corporate firewall to their on-the-
go employees and remote workforce. Organizations will be best served by evaluating
MAM solutions to provision, control and maintain the growing number of mobile
applications that their employees and customers are taking advantage of.
© 2012 VDC Research QuickCast
Mobile & Wireless
vdcresearch.com

10. MAM: Lifting the Barriers of Mobile Application Enablement
MAM solutions continue to broaden as vendors recognize the need to provide flexibility to accommodate
a wide-variety of corporate environments …
Analytics to Identify
Usage Patterns
“Social” Elements to Rate Sandboxing Apps via a
& Recommend Apps Secure Container
Application Level DLP Version Control
via “App Wrapping” & Management
Whitelist / Blacklist App Catalogs to Curate
Capabilities Custom / Trusted Apps
Establish / Enforce App Decommission
Mobile Policies End-of-Life / Data Wipe
 The MAM segment has become quickly become very crowded with a startups and established mobile-oriented ISVs (primarily MDM and MEAP vendors) all
vying for marketshare in this nascent market. Most prominent MDM and MEAP vendors have expanded their solution range to include many key and “core”
MAM capabilities.
 Pure-play MAM vendors such as Apperian, AppCentral, App47, and Partnerpedia were early to market with their offerings. These vendors have also
succeeded in developing sales channels for their solutions and have.
© 2012 VDC Research QuickCast
Mobile & Wireless
vdcresearch.com

11. Strategic Insights 2012: Enterprise Mobility Solutions Market
Final Deliverables
Track 1: FastForward: Insight for Leaders
Track 2: Enterprise & Government Mobility Hardware
Track 3: Enterprise Mobility – Professional Services
Track 4: Enterprise Mobility – Software
Volume 1: Mobile Device Management
Volume 2: Mobile Enterprise Application Platforms (MEAP)
Volume 3: Mobile OS & Mobile Developer Analysis
Volume 4: Mobile Enterprise Application Software
Volume 5: Mobile Application Management (MAM) / Enterprise Application Stores (EAS) | JUNE
Track 5: Enterprise Mobility – Industry & Application Markets
Track 6: Government Mobility – Vertical Markets
Track 7: Enterprise Mobility – Total Cost of Ownership & ROI Models
© 2012 VDC Research QuickCast
Mobile & Wireless
vdcresearch.com

12. Thank You for Attending this VDC Webcast.
For more information please contact:
Mike Collette – Vice President, Sales & Enterprise Accounts
info@vdcresearch.com | 508.653.9000 x112
David Krebs – Vice President
Eric Klein – Senior Analyst
Balca Korkut – Analyst
Britt Libby – Analyst
For complimentary insights and marketing data:
http://blog.vdcresearch.com/mobile_and_wireless/
© 2012 VDC Research QuickCast
Mobile & Wireless
vdcresearch.com