RFID for RTLS: A State of the Industry

AutoID & Transaction Automation Practice
Drew Nathanson – Vice President

WEBCAST

RFID for RTLS – A State of the Industry
September 2011

© 2011 VDC Research Webcast
AutoID & Transaction Automation
vdcresearch.com

Recording Available

A full audio recording is available for download at:
http://vdcresearch.com/market_research/autoid/freeresearch.aspx

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Today’s Speaker

Drew Nathanson
Vice President – AutoID

Drew has more than 15 years experience in industrial enterprise program management, general
management, strategy consulting, and business development. At VDC, Drew is responsible for the firm’s
AutoID Practice, delivering syndicated and proprietary research covering major AIDC, RFID, NFC, and
Retail Automation markets. Prior to joining VDC, Drew launched and served as Principal of Blue Flame, a
management consulting firm focusing on the advanced materials and sciences industry and their related
tech markets. Drew began his career with Integrated Separation Systems as a production manager for
high volume automated PAGE Gel manufacturing and analysis. At Boston Optical Fiber, Drew managed
all product design, development, production, PR and marketing activities for Plastic Optical Fiber and
associated product lines.

Drew is a graduate of Clark University (BS, biology and chemistry) and Northeastern University
(MBA, concentration in high-tech).

For complimentary insights and marketing data:

http://blog.vdcresearch.com/autoid

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Today’s Agenda

RFID is Just Part of the Whole RTLS Picture
Global RFID RTLS Revenues
RFID RTLS Revenues by Region
RFID RTLS Solutions by Vertical
Emerging Trends
Going Beyond RFID…

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RFID is Just one Part of the Whole RTLS Picture
What is RTLS?

Real Time Location Systems (RTLS) are precise positioning solutions that not only enable a user
to identify and track objects, but also provide that information virtually immediately.
These are not traditional track and trace systems.
There are a host of technologies that are being used to enable RTLS,
including, but not limited to:
 RFID
 GPS
 Cellular
 Infrared
 WiFi
Many of the RTLS systems used today are hybrid systems, leveraging several technologies
as a means to meet application and installation environment requirements.

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Global RFID RTLS Revenues
RTLS …offering greater visibility and enabling better decision-making

Global RFID RTLS Revenues Figures include all hardware, software
(2008-2015 CAGR: 19.9)
(Millions of Dollars) and services
400
Primary Trends Driving Growth
350
 Increased Visibility
300
 More Business Intelligence
 Real-time Information Distribution
250
 Compliance (i.e.: SOX)
200  Operational Efficiencies
 Convergence
150
 Competitive Advantage
100

50

0
2008 2009 2010 2011 2012 2013 2014 2015

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RFID RTLS Revenues by Region
Global adoption limited, government and industry compliance driving many deployments

Global RFID RTLS Revenues by Region The Americas have the widest base of users
(Billions of Dollars)
and applications, particularly in:
$400  Government
$350
 Transportation
 Health Care
$300
Most activity in APAC & EMEA are in:
$250
 Transportation
$200  Government
$150
Health Care gaining traction in APAC & EMEA
Globalized adoption remains limited largely
$100
due to:
$50  A lack of global standards
$0
 High price points
2008 2009 2010 2011 2012
 Proprietary configuration options
2013 2014 2015

Americas EMEA APAC

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RFID RTLS Solutions by Vertical
Horizontal use within verticals; Installation environments require different solutions

Global RFID RTLS Revenues by Vertical Vertical Common Products Tagged
(Billions of Dollars)
 Vehicles
$400  Shipping Containers
Transportation & Pallets
$350
 Machinery/Equipment
$300  Personnel

$250
 Vehicles
 Personnel
$200  Machinery/Equipment
Government
$150  Supplies/Surplus
 Munitions/Weapons
$100  Shipping Containers
$50  Equipment

$0
 Personnel
Healthcare
2008 2009  Diagnostics
2010 2011 2012 2013 2014  Patients
2015
 Vehicles
Transportation Government Automotive
 Tools
Health Care Retail CPG  Equipment
Automotive
Electronics Commercial Services Pharmaceutical  Personnel
Other  Shipping Containers
 WIP

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Emerging Trends

More Hybridization
Increased Role of Passive RFID
Deeper Integration into the Enterprise & Value Chain
Integration of Sensing/Monitoring Solutions
More Managed Services Offerings
Continued & Aggressive Price Erosion

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Going Beyond RFID…VDC’s Research on the RTLS End-User Community

Key Questions Answered

What are the end-users’ investment What are the end-users What are the end- users’ solution,
drivers and spending plans? requirements and preferences? vendor and source selection criteria?

Verticals Technologies Geographies

 RFID
 Government
 Infrared
 Commercial Services  North America
 Barcode & Symbologies
 Health Care  Latin America
 GPS & Satellite
 Retail  Europe
 Cellular
 Transportation  Middle East/Africa
 WiFi
 Manufacturing  Asia-Pacific
 UWB
 Other
 Other

Expected Report Delivery Date

December 2011

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Thank You for Attending this VDC Webcast

For more information please contact:

Drew Nathanson – Vice President, AutoID
andrewn@vdcresearch.com | 508.653.9000 x148

Sherrie Nankin – Account Director
snankin@vdcresearch.com | 508.653.9000 x119

Christopher Rezendes – Executive Vice President
cjr@vdcresearch.com | 508.653.9000 x120

For complimentary insights and marketing data:

http://blog.vdcresearch.com/autoid

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RFID for RTLS: A State of the Industry

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