VDC Analysts have spent 2011 talking with the barcode solutions supplier community, channel organizations and end-users about technology purchase, installation and convergence with other AIDC solutions including RFID, RTLS and NFC. During this webcast, VDC's Richa Gupta discusses the key insights from our coverage of this market and our expectations for 2012.

1. AutoID & Transaction Automation Practice
Richa Gupta – Analyst
WEBCAST
2012 Barcode Predictions
November 2011
© 2011 VDC Research Webcast
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2. Recording Available
A full audio recording is available for download at:
http://vdcresearch.com/market_research/autoid/freeresearch.aspx
© 2011 VDC Research Webcast
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6. Today’s Speaker
Richa Gupta
Analyst
Richa has worked as an Associate Research Manager in the Customer Satisfaction Management
and Measurement (CSMM) division at IMRB International, Mumbai. Her stint there involved work on
Customer and Channel Partner Satisfaction studies, Customer Relationship Assessment (CRA)
and Customer Transaction Assessment (CTA) for one of India’s largest telecom service providers.
During the course of her MBA, she took up a 4-month Internship at a salon chain wherein she was
instrumental in designing the Operational Audit format along with being an integral part of the team
that set up the software module for achieving operational standardization.
Richa has a degree in Computer Engineering from the University of Pune, India and holds an
MBA in Retail Management from NMIMS, Mumbai, India.
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7. Today’s Agenda
Barcode Market Overview
Market Overview
› Barcode Printers
› Barcode Scanners
› Barcode Software Solutions
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8. Barcode Market Overview
Expect slowed growth, more convergence, extended application support
Measured barcode solutions market growth
 Global economic volatility in 2011 has contributed to slower-than-expected growth in the AIDC market
 Continued extension of refresh cycles
 Intensified competition from suppliers in APAC, particularly in the Barcode Printers market
Growth in 2012 slower than previously thought
 Margin constraints, budget reductions, slowed deployments
 Slower growth noted in applications with mature infrastructure
 Enterprises with broader AIDC adoption strategies don’t anticipate any significant budget decreases
Enterprise end-users across vertical market segments are looking to leverage the
capabilities of some or all of the following AIDC solutions: Barcode, RFID, RTLS and NFC
 Technology convergence expected to become core strategy
 Enhance visibility, establish migration path
Software platforms as key differentiator
 Increased demand for seamless integration, multi-application support
 Strategic partnerships with the ISV community
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9. Global Barcode Printers Market
Changing regional dynamics in the barcode printers space
Global Barcode Printer Revenues Suppliers to continue experiencing
2010 = $1,862.9 Million
significant opportunity in the
Asian market :
 Infrastructure development
$1,000  Increased globalization
$800
 Extensive usage of Dealer / Distributor model
Key Printer Technology Trends
$600
 Low cost desktop grows, mid-range contracts
$400  Migration from Thermal Transfer to Direct
Thermal – due to thermal transfer ribbon shortage
$200
 Ribbon Save Technology – to reduce
consumables-related expenses
 Smart printers
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10. Global Barcode Scanners Market
End-user enterprises increasingly supplementing existing barcode scanning infrastructure with imagers
Global Barcode Scanner Revenues Regional Highlights
Segmented by Form Factor
2010 = $1,745.3 Million  Continued migration to imaging platform with a
significant increase in 2D adoption in the US
 Significant adoption of linear imaging in
emerging SA markets
$1,200  Developing economies in Eastern Europe
driving growth for linear imagers and laser
$1,000 scanners
$800  Increased globalization and infrastructure
development in APAC
$600
Technology Trends
$400
 Mobility becoming more critical in more
$200 markets
$0
 Continued influx of consumer devices
 “On screen” barcodes
 Imagers, particularly 2D, will be increasingly
leveraged as a platform technology
 2D application development
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11. Global Barcode Software Solutions Market
Increasing end-user consideration toward software investment driven by need to extend technology platform
2011 AIDC End-User Data Barcode Software Solutions Market
(Average Barcode Software Budget)
N=121 Growth Drivers
$50
 Compliance (government, industry, consumer)
 Competitive differentiator in increasingly
commoditized barcode hardware marketplace
$40
 Increased demand for device management
solutions
Budgets in ‘000s USD
$30  Multi-application support / more robust
platforms
 Technology convergence
$20
Primary Software Types
 Barcode Label Generation
$10
 Remote Device Management
 2D Imaging Applications
$0
Software Budget
© 2011 VDC Research Webcast
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12. Thank You for Attending this VDC Webcast
For more information please contact:
Richa Gupta – Analyst, AutoID & Transaction Automation
rgupta@vdcresearch.com | 508.653.9000 x131
Andrew Nathanson – Vice President
andrewn@vdcresearch.com | 508.653.9000 x148
Sherrie Nankin – Account Director
snankin@vdcresearch.com | 508.653.9000 x119
For complimentary insights and marketing data:
http://blog.vdcresearch.com/autoid
© 2011 VDC Research Webcast
AutoID & Transaction Automation
vdcresearch.com