MS.NIDHI TANDON (TM2120118)
MS. MEGHA JAIN(TM2120115)
MS.AVANI JAIN (TM2120105)
MR.SAURABH DIWVEDI(MM2123248)
GROUP NO.-10

INTRODUCTION
RED OCEAN AND BLUE OCEAN
HARVEST STRATEGY
COMPETITIVE STRATEGY
DISTRIBUTION STRATEGY
MARKET SCENARIO
PORTERS 5 MODEL STRATEGY
CONCULSION
REFRENCES
TABLE OF CONTENT

INTRODUCTION
• Engaging story of entrepreneurship of a gritty young couple.
• Trying to make a venture successful in the face of formidable teething troubles.
• Adil Hassan and Taab Siddiqui commissioned their plant as harvest gold foods India PVT. Ltd. And
commenced production in June 1993.
• State-of-the-art facility at Bhiwadi, Rajasthan.
• Installed capacity of 75000 loaves of 800 gm each a day.
• Adil Hassan was a chemical engineer from IIT Delhi, who switched to making bread with an investment
of Rs. 10 Million.
• They Hit upon the idea of bread making when they failed to find fresh and decent bread in Delhi.

RED OCEAN BLUE OCEAN
• Existing Industries
• Defined Market Space
• Defined industry
boundaries
• Non-Existing Industries
• Undefined Market Space
• Undefined industry
boundaries

HARVEST STRATEGY
• A harvest strategy involves reduces spending on an established product
spending on an established product in order to maximize profits.
• Typically, harvest strategies are used on outdated products as profits are
reinvested in newer models or newer technologies.
• Strategies for venture capitalists to exit successful investments also are referred
to as harvest strategies.

GROWTH OF A
FIRM
1.DIFFERENTATION
2. VERTICAL
INTEGRATION
3
CONGLOMERATE
1. HORIZONTAL
INTEGRATION
2.VERTICAL
INTEGRATION
3.
CONGLOMERATE
GROWTH STRATEGY
INTERNAL
EXPANSION
EXTERNAL
EXPANSION

COMPETITIVE STRATEGY
• Cost leadership strategy: It suits large businesses that can produce a big volume of products at a low
cost.
• Differentiation leadership strategy: This is a killer strategy that allows brands to stand out among
competitors. It requires identifying a unique quality that makes a company different.
• Cost focus strategy. This strategy is similar to the cost leadership strategy in terms of providing
customers with the lowest price. it’s easier for companies to establish brand awareness. Companies
using this strategy often concentrate their efforts on geographic markets with special needs.
• Differentiation focus strategy. Companies using this strategy also focus on specific market segments,
but their driving force is the unique value.

DISTRIBUTION STRATEGY
• Direct distribution strategy: Direct distribution is when manufacturers sell and send
their products directly to consumers without the use of other parties and entities.
• Indirect distribution strategy: Indirect distribution strategy is when manufacturers
use intermediary businesses and entities to help logistically get products to
customers.

MARKET SCENARIO
• Bread was sold on wax papers.
• People used to stand in queue for hours for delivery vans to get their loaves of Britannia
and modern bread.
• Other competitors like Taaza and brakeman’s were not so popular.
• Every state had its own local brand.
• Short shelf life of bread made it difficult for big players to distribute bread at distant
places.
• From 1995-96 up to 1998-99,Brittania bread market share witnessed a fall due to the
stiff competition from modern foods.
• Still Britannia could manage to regain its shape due to the takeover of modern foods
and the time spent in its restructuring.
• This particular crisis was the reason behind harvest gold’s success as the market leaders
were fighting for their destinies.

PORTER 5 MODEL STRATEGY

CONCLUSION
• Advantage of localisation
• Proper Planning
• Quality as key Competitive Advantages

REFRENCES
• https://www.indiaretailing.com/2021/07/10/food/harvest-gold-refurbishes-brand-
identity-in-youth-oriented-marketing-push/
• https://www.slideshare.net/GovernanceHome/business-growth-
strategy?qid=4d06fb2f-e8dd-4a05-8713-e2dabba4de20&v=&b=&from_search=2
• https://www.slideshare.net/vikrant2476/harvest-gold-entrepreneurship