Social business is in its infancy. Like many organizations, associations are discovering that becoming a social business is much more than engaging in social media marketing. It means leveraging insights learned – both offline and online – to be more responsive enabling members to engage with each other as well as your organization’s domain experts, share best practices and address professional and business objectives with an emphasis on solving problems faster. This means understanding member requirements and how your organization can leverage social business to deliver the right features and content at the right time. However, this involves more than turning on a digital megaphone – associations have to be ready to enter into a continuous dialog with their members and respond in a meaningful way. In this presentation, we will share the findings from a collaborative research project entitled The Social Business Benchmark Study - launched in partnership with The Society For New Communications Research (SNCR) and Fusion Productions examines:
How associations are currently leveraging social business to support their membership value proposition
The life cycle of social business evolution within associations
Where associations stand in terms of strategic intention, operational impact, staffing, governance, tool use and organizational readiness
What are the critical metrics that association leaders should focus on?
Understand the state of social business for associations and organizations
Gain in-depth understanding of what is required to support an organizational social business strategy and operations
Gain exposure to best practices and common pitfalls in social business to enable social business efforts to thrive long term.