Indian Print Media Industry

1. Project Presentation on Print Media Industry • Vinnakota Harish • Pausali Chakraborthi • Hymavathi Pavithra • Thousif Mohammad

2. Indian Print Media Industry • One of the largest in the world with 20 percent world market share. • Over 77,600 newspapers – Highly fragmented • Growing Industry • Grew by 8.3 percent from INR 193 billion in 2010 to INR 209 billion in 2011

3. Revenue Model Newspapers Magazines Advertisement Advertisement Circulation Circulation

6. Advertising vs. Circulation Magazines vs. Newspapers Advertisement-Circulation mix Newspapers-Magazines Contribution 60:40 in the year 2000 94:6 in the year 2011 65:35 in the year 2011 95:5 in the year 2015(estimated)

9. Top 10 Players Newspapers Hindi Newspapers English Newspapers Magazines Hindi Magazines English Magazines

17. Competitive patterns -The brand wars of Times of India and The Hindu The times of India • Popularly known as “The Old Lady of Boribunder” • Dominates northern and the southern regions of India • Famous for its “page 3” culture • Attacked the Hindu by its “wake up Chennai” TVCs. The Hindu • Popularly known as “the Mahavishnu of Mount Road” • Stronghold – The southern region of India • Leftist views • Archaic usage of English • Lashed back at The times of india with following ads in print media and bill boards.

18. e - commerce Indiatimes shopping ( Bennet Coleman and Co. Ltd)

19. BagitToday (Living media group)  fashion-wear, accessories, jewellery, lifestyle products, shoes, mobiles and electronic items discounted prices  first become members  Membership : Free ; invitation only.  Sales : limited time and typically last for 48–72 hours.  discounts of 20%-80% of the original price Shine ( HT media) • unique job-matching technology along with career guidance, resume services and industry information

20. Promotion Mix Bennett, Coleman and Co. ltd • Media and entertainment business – print, television, radio, music, out-of-home advertising, and the Internet. • Newspaper publishing is its largest business segment. • business strengths strong brand equity of its key daily publications, The Times of India and The Economic Times in English Navbharat Times in Hindi, and Maharashtra Times in Marathi. Magazines, Filmfare and Femina. • Television presence – Zoom TV (general entertainment channel), Times Now (news channel), and ET Now (business news channel). • The Internet properties : Times Internet Ltd and Times Business Solutions Ltd. • Effectivepricing strategy : TOI priced at Rs 1.50 daily (most papers sold at twice that) in 1992 Guerilla ambushes – discount coupons for classifieds – realigning space selling departments to sharply focus on advertiser interests – "combo offers" both for advertisers and newspaper buyers – product sampling • Ad revenues more than 85 per cent • High circulation and readership levels.

21. SWOT Analysis of Times Group alias Bennett, Coleman and Co. Ltd. Strengths Weaknesses •Times of India- wide Circulation •Many perceive TOI as publishing •Localized editions more entertainment content •Daily supplementary section- again city specific •Ascent- for career related news •Economic Times- Largest circulated business daily •Scope of expansion in southern •Tough competition from other India dailies •Huge growth potential in •TOI – The Hindu, Hindustan Times regional markets •Economic Times – Opportunities Threats

22. Instances of different marketing strategies adopted in Indian Print Media • Societal Marketing http://www.youtube.com/watch?feature=f vwp&v=RNmsdPeg-6Y&NR=1

23. Instances of different marketing strategies adopted in Indian Print Media …contd. • Relationship Marketing – Marketing approach with a greater importance toward keeping, growing and maintaining customers by satisfying their needs. http://www.youtube.com/watch?v=CVjRU-p_mtc • Comparative Marketing – This kind of marketing specifically tells the customer why a competitive product is inferior in quality compared to the marketed product. http://www.youtube.com/watch?v=aWdwlZ6StA0

24. Consumer Behavior No impact by digitization Less Price sensitive Consumer Brand Loyal Hard Copy is preferred

25. New Products In The Industry • In electronic print media- – E-paper:  Different from online news portals  Gives the reader the conventional newspaper feel • In conventional print media – 3D printing – QR Codes

26. Service Component Circulation Toll Free Customer Tenders Classifieds Garage sale TV Schedule to remote numbers service areas

27. Pricing Strategies in Indian Print Media • Linear modular pricing • Line rate and Module Rate combination • Optimization curve to generate module curves. • Price War

28. PRODUCT LINE WIDTH P R O D U Newspapers C T Magazines L I N Books E L E N G T H

29. PRODUCT LINE WIDTH Times of India P Newspapers Magazines Books R O D U C T L I N E L E N G T H

30. PRODUCT LINE DEPTH Times of India English Finance Hindi Marathi Gujarathi Daily Daily Daily Daily Daily

31. PRODUCT LINE DEPTH Times of India Entertainment Industry Women's Magazine for upwardly mobile Automobile Architecture Magazine Magazine Readers Magazine Magazine

32. PRODUCT LINE WIDTH The Hindu P Newspapers Magazines Books R O D U C T L I N E L E N G T H

33. PRODUCT LINE DEPTH The Hindu English Finance Features Sports Daily Daily Magazine

34. PRODUCT LINE WIDTH Living Media Group P Magazines Newspapers R O D U C T L I N E L E N G T H

35. Times of India Relative Market Share Low High High Top Gear Market Growth rate Times of India BBC Good Homes Economic Times What to Wear Filmfare Sandhya Times Femina Kolkota Mirror Navbahrat Times Ahmedabad Mirror Maharashtra Times Pune Mirror Mumbai Mirror Banglore Mirror Low

36. Living Media Group Relative Market Share Low High High Gadgets & Gizmos Market Growth rate Mail Today India Today Travel Plus India Today Money Today Business Today Men’s Health Reader’s Digest Scientific American Harvard Business Review Low

37. Malayalam Manorama Relative Market Share Low High High Magic Pot Market Growth rate Tell Me Why Malayalam Manorama Vanitha Smart Life The Week MAN Kalikudaka Balarama Amarchitra Katha Fast Track ( Malayalam ) Balarama Digest Veed Bhasha Poshini Manorama Low Thozhilveedi

38. The Hindu Relative Market Share Low High High Market Growth rate The Hindu Frontiline Business Line Sportstar Low

39. Distribution Channels Used in Industry • Distribution process takes place on two phases -one for the upcountry edition and other for the city called the mid night e dition. • The upcountry editions are first printed and distributed • Concept is that the longest distance gets the first printed copy and the nearest distance gets the last printed copies

40. Paper Boy Depot Vendors Paper Boy Dealer Depot Vendors Paper Boy . Paper Boy Depot Times of . . Dealer India . . Depot . . . Depot Dealer Paper Boy Depot Vendors Paper Boy

41. Product Life cycle of Print media industry • As per PWC report in 2006, print media industry in India was expected to grow at 12.6% CAGR by 2012. • The Indian Print Media industry is estimated to have grown by 7.6% in 2008 and reaching around INR 172.6 billion in size. The industry was projected to grow at a CAGR of 9% over the next five years and reach around INR 266 billion in size by 2013.( As per KPMG report) • Since 2008, over the next five years, the industry was projected to grow at a CAGR (compound annual growth rate) of 12.5% to reach the size of Rs1052 billion by 2013, according to a FICCI & KPMG report on the sector release. • While the newspaper industry was estimated at Rs 112 billion, the magazine segment was valued at Rs 16 billion.The Indian Media and entertainment industry stood at Rs 584 billion in 2008, a growth of 12.4% over the previous year.

42. Print media Print media industry in industry in the India world

43. Drivers of Growth of Print media in India • High literacy levels : improving literacy levels in the country • Lower cover prices • Higher ad spends : growth in advertisement revenues due to increased advertising spends from emerging sectors such as Education, Organized Retail and Telecom • growth in sales volume, more launches in the niche segment, like newspaper supplements and specialty magazines • FDI – The government allowed 26% FDI in news and current affairs section in 2002. In non news segments, 100% FDI is allowed. Since this regulation many foreign investors have invested in the newspapers has can be seen in the next slide

44. Domestic Company Investor Jagran Prakashan Independent News& Media HT Media Public (IPO) Jagran Prakashan Public (IPO) Deccan Chronicle Public (IPO) HT Media Henderson Henderson Dainik Bhaskar Warburg Pincus Amar Ujala DE Shaw Ushodaya Enterprises Blackstone Source: Ficci PWC, companies

45. Thank You

Indian Print Media Industry

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