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sh404sef, seo and analytics JoomlaDay South Africa 20.08.2010
What's the plan ? <ul><li>a - What are we talking about ?
b - A quick timeline
c - Why would you use it ?
d - Basic features
e - Recent additions </li></ul>
Questions 1 - Using or have used sh404SEF ? 2 - Familiar with URL rewriting and SEO ? 3 - Collect site analytics data?
a - What are we talking about ? <ul><li>a Joomla 1.5/1.6/1.7 extension </li></ul><ul><ul><li>adds SEO features
fix SEO issues
improves security </li></ul></ul>
a - What are we talking about ? <ul><li>Contact info </li><ul><li>Home : anything-digital.com/3w
Support : anything-digital.com/34p
F.A.Q. : anything-digital.com/3u
Manual : anything-digital.com/3h </li></ul></ul>
b - A quick timeline late 2005 <ul><ul><li>build personal sites, want multilingual SEF urls
modify 404SEFx </li></ul></ul>late 2006 <ul><ul><li>publish hacks on forums </li></ul></ul>
b - A quick timeline early 2007 <ul><ul><li>dedicated support site  (1 st  june '07)‏
lots of new features </li></ul></ul>early 2008 <ul><ul><li>native Joomla 1.5 (jan. 2008)
650 downloads / day
5000+ forum members </li></ul></ul>
b - A quick timeline sept 2009 <ul><ul><li>becomes GPL commercial </li></ul></ul>(loose 230+ reviews!) <ul><ul><li>Anythin...
organized support </li></ul></ul>
c - Why would you use it ? <ul><li>more detail s </li></ul><ul><ul><li>What it does: anything-digital.com/ yk
What it doesn’t: anything-digital.com/ k3x‏ </li></ul></ul>
c - Why would you use it ? <ul><li>SEO results </li></ul><ul><ul><li>better SEF urls  (ranking, backlinks boost)
largest  number of plugins in the Joomla world
better page titles , hx tags, read more links
duplicate content
shurl  (backlinks)
‏ </li></ul></ul>
c - Why would you use it ? <ul><li>SEO results </li></ul><ul><ul><li>analytics data
anti-spam
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SEO, Analytics and Security with sh404SEF (JoomlaDay South Africa, 2011, Cape Town)

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SEO, Analytics and Security with sh404SEF (JoomlaDay South Africa, 2011, Cape Town)

  1. 1. sh404sef, seo and analytics JoomlaDay South Africa 20.08.2010
  2. 2. What's the plan ? <ul><li>a - What are we talking about ?
  3. 3. b - A quick timeline
  4. 4. c - Why would you use it ?
  5. 5. d - Basic features
  6. 6. e - Recent additions </li></ul>
  7. 7. Questions 1 - Using or have used sh404SEF ? 2 - Familiar with URL rewriting and SEO ? 3 - Collect site analytics data?
  8. 8. a - What are we talking about ? <ul><li>a Joomla 1.5/1.6/1.7 extension </li></ul><ul><ul><li>adds SEO features
  9. 9. fix SEO issues
  10. 10. improves security </li></ul></ul>
  11. 11. a - What are we talking about ? <ul><li>Contact info </li><ul><li>Home : anything-digital.com/3w
  12. 12. Support : anything-digital.com/34p
  13. 13. F.A.Q. : anything-digital.com/3u
  14. 14. Manual : anything-digital.com/3h </li></ul></ul>
  15. 15. b - A quick timeline late 2005 <ul><ul><li>build personal sites, want multilingual SEF urls
  16. 16. modify 404SEFx </li></ul></ul>late 2006 <ul><ul><li>publish hacks on forums </li></ul></ul>
  17. 17. b - A quick timeline early 2007 <ul><ul><li>dedicated support site (1 st june '07)‏
  18. 18. lots of new features </li></ul></ul>early 2008 <ul><ul><li>native Joomla 1.5 (jan. 2008)
  19. 19. 650 downloads / day
  20. 20. 5000+ forum members </li></ul></ul>
  21. 21. b - A quick timeline sept 2009 <ul><ul><li>becomes GPL commercial </li></ul></ul>(loose 230+ reviews!) <ul><ul><li>Anything Digital sales partnership </li></ul></ul>sept 2010 <ul><ul><li>development back on track, new features
  22. 22. organized support </li></ul></ul>
  23. 23. c - Why would you use it ? <ul><li>more detail s </li></ul><ul><ul><li>What it does: anything-digital.com/ yk
  24. 24. What it doesn’t: anything-digital.com/ k3x‏ </li></ul></ul>
  25. 25. c - Why would you use it ? <ul><li>SEO results </li></ul><ul><ul><li>better SEF urls (ranking, backlinks boost)
  26. 26. largest number of plugins in the Joomla world
  27. 27. better page titles , hx tags, read more links
  28. 28. duplicate content
  29. 29. shurl (backlinks)
  30. 30. ‏ </li></ul></ul>
  31. 31. c - Why would you use it ? <ul><li>SEO results </li></ul><ul><ul><li>analytics data
  32. 32. anti-spam
  33. 33. table-less joomla output‏ (1.5x only)
  34. 34. detailed 404 logs (time, I.P., user agent)‏ </li></ul></ul>
  35. 35. c - Why would you use it ? <ul><li>user friendliness </li></ul><ul><ul><li>nice urls, speed (rejected attacks)
  36. 36. shurl‏
  37. 37. outgoing links‏
  38. 38. analytics data </li></ul></ul>
  39. 39. c - Why would you use it ? <ul><li>improved security </li></ul><ul><ul><li>url check, XSS
  40. 40. anti-flooding
  41. 41. anti-spam (Project Honey Pot)‏
  42. 42. IP, user-agent white/black list </li></ul></ul>
  43. 43. d - Basic features: SEF urls <ul><li>S earch E ngines F riendly urls
  44. 44. today : F riendly URL s </li><ul><li>for people
  45. 45. for search engines </li></ul><li>largest # of plugins to support 3rd-party components
  46. 46. (Yes, still very much for search engines) </li></ul>
  47. 47. d - Basic features: SEO <ul><li>S earch E ngines O ptimization
  48. 48. complex, many factors </li><ul><li>on page, off page (backlinks, age,...) </li></ul><li>sh404sef : on page optimization </li></ul>(and also off-page!) <ul><li>#1 factor : page title, not SEF url </li></ul>(seomoz)
  49. 49. d - Basic features <ul><li>Installs like any extension
  50. 50. Upgrades keep all data
  51. 51. Default settings are usually OK
  52. 52. review settings before enabling! </li></ul>
  53. 53. d- Basic features <ul><li>Enabling with default settings : </li><ul><li>SEF urls have /index.php/ (don't require .htaccess)‏
  54. 54. most important seo improvements
  55. 55. most important security checks </li></ul></ul>
  56. 56. e – Recent additions: shurl <ul><li>shurl, joomla own tiny urls </li><ul><li>auto-create short urls </li></ul></ul>shurl generated: k206
  57. 57. e – Recent additions: shurl <ul><li>user requests : </li></ul>www.mysite.com/k206 <ul><li>sh404sef 301 redirects to </li></ul>www.mysite.com/best-SEO-practices.html <ul><li>put /k206 on your business cards, leaflet, printed ads, tweets, speak over phone </li></ul>
  58. 58. e – Recent additions: shurl <ul><li>don't rely on 3rd-party
  59. 59. users know to which site they go before clicking
  60. 60. SEO backlinks boost </li></ul>
  61. 61. e – Recent additions: 404 page <ul><li>404 error page matters
  62. 62. keep users on your site
  63. 63. help them find what they want </li></ul><ul><li>Joomla handling: room for improvement </li></ul>
  64. 64. e – Recent additions: 404 page <ul><li>Joomla! may returns code 200 </li></ul>
  65. 65. e – Recent additions: 404 page Better than 1.5, but not enough
  66. 66. e – Recent additions: 404 page Help user Keep user on your site
  67. 67. e – Recent additions: mobile <ul><li>easy support for mobile users </li></ul>
  68. 68. e – Recent additions: Analytics <ul><li>SEO is measuring things
  69. 69. many Joomla users don't </li></ul><ul><li>make it easy
  70. 70. make it better </li></ul><ul><li>Choice: Google Analytics </li></ul>
  71. 71. e – Recent additions: Analytics <ul><li>Collect analytics data </li></ul><ul><li>Flexible, easy </li></ul>
  72. 73. e – Recent additions: Analytics <ul><li>manager: more powerful </li></ul>
  73. 74. e – Recent additions: better <ul><li>collect more data than G! </li></ul><ul><li>more to come (separate extension) </li></ul>
  74. 75. e – Recent additions: Canonical <ul><li>automatic handling of </li></ul>rel=canonical <ul><li>Virtuemart, Flexicontent
  75. 76. also in headers, for PDF </li></ul>
  76. 77. F I N (the end)

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