1. Why videos go viral 12.04.12

2. http://www.artandcopyfilm.com/

3. How many of you have shared/spoken about
this since last Thursday?

4. Why?
Unique/ Interesting
frame of reference
Part of a clique
Makes you look good ;)

5. Isn’t this why we share ideas as well?

6. MAD

7. KOLAVERI DI

8. HAR FRIEND…

9. Are videos any different?

10. Kevin Alloca , Trend Manager, YouTube

11. “In a world where over two days of
video get uploaded every minute, only
that which is truly unique and
unexpected can stand out in the way
that [viral videos] have.”

12. 1. Tastemakers

13. 2. Communities of participation

14. 3. Unexpectedness

15. Is it possible therefore, to engineer a viral video?

16. 1. Can the brand proposition be presented in an unexpected way?

17. 2. Is the presentation unique, fresh & exciting?

18. 3. Will it appeal to the Tastemakers?

19. 4. Am I encouraging/ incentivizing participation?

20. 5. Can it inspire copies?

21. Thank you