Gen AI in Business - Global Trends Report 2024.pdf
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1. UI/UX DESIGN
UI DESIGN
User Interface design primarily deals with the visual elements and presentation of a
digital product. It aims to create an attractive and visually appealing interface that
aligns with the brand identity and target audience. Here are some key considerations
in UI design:
1. Visual Design: UI designers choose colours, typography, iconography, and
other visual elements to create a cohesive and visually pleasing interface.
They focus on creating a consistent and engaging visual experience for the
users.
2. Layout and Composition: Designers arrange various interface elements, such
as buttons, menus, forms, and content, to ensure a logical flow and easy
navigation. The layout should be intuitive and provide a clear hierarchy of
information.
3. Responsiveness: With the prevalence of multiple devices and screen sizes, UI
designers need to ensure that the interface is responsive and adapts well to
different resolutions and orientations.
4. Interactive Elements: UI designers incorporate interactive elements like
buttons, sliders, animations, and transitions to enhance user engagement and
provide visual feedback.
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