As you make the final preparations for the 2013 holiday season, we'd like to recommend enhancements to take your plan from good to AWESOME! This is the one time of year when individuals are in pure buying mode, so it's important to steer those purchases in your direction. This means making sure your services can easily be purchased as gifts for others, your products can be shipped to multiple addresses while processing one order and your wellness programs can be purchased for groups or families. It's the tweaks to product offerings and the purchasing process that can make your product/ service more ideal as a holiday gift.
2. Webinar Wednesday
Holiday Season Opp’ty
Small Biz
Saturday
Cyber
Monday
Free
Shipping
Day
Nov 29
Nov 30
Dec 2
Any Day
Last
Day To
Order
Last
Minute
Gifts
After
Christmas
Sale
New
Year
Deals
5 Days
Before
Christmas
Nov 23 -25
Dec 26
Dec 31
Black
Friday
Jump Starting Your Holiday Promotional Plan | Webinar Wednesday | VeganMainstream.com
3. Webinar Wednesday
Black Friday & Cyber Monday
•
Offer Online Chat Service:
Help Customer Made
Decisions
•
Publish Holiday Discount
Schedule - Let Customers
Choose The Discount They
Want
•
Can’t Refuse Offer/ Discount
•
Not Just For Product Biz
Jump Starting Your Holiday Promotional Plan | Webinar Wednesday | VeganMainstream.com
4. Create Additional Promo
Opportunities
Webinar Wednesday
•
Set Up A Pop-Up Store
•
Virtual Product Offers
•
Update Product Descriptions
With Holiday Messaging
•
Offer Refreshments For Tired
Shoppers (or discounts at
restaurants)
Jump Starting Your Holiday Promotional Plan | Webinar Wednesday | VeganMainstream.com
5. Webinar Wednesday
Spread Social Media Cheer
•
Add Holiday Theme To
Facebook Cover Image
•
Post Photos Of Employees
•
Holiday Countdown Photo
Gallery - Celebrate Together
•
Share Your Holiday Plans
Jump Starting Your Holiday Promotional Plan | Webinar Wednesday | VeganMainstream.com
6. Webinar Wednesday
Activism & The Holidays
•
Suggest Organizations For
Holiday Donations
•
Encourage Volunteering
During The Holidays
•
Participate In A Petition For
Change
•
Vote With Your Dollars - Buy
Local, Organic, Green, etc
Jump Starting Your Holiday Promotional Plan | Webinar Wednesday | VeganMainstream.com
7. Webinar Wednesday
Not All About Buying
•
Ways To Reuse Common
Household Items
•
Craft Ideas - DYI Projects
•
Family Fun Games
•
Must Read List
Jump Starting Your Holiday Promotional Plan | Webinar Wednesday | VeganMainstream.com
8. Webinar Wednesday
Thank Your Customers
•
Send Holiday E-cards
•
Bonus Gifts For Loyal
Customers
•
Thank You Note With Every
Purchase
•
Thanks For Your Support
Messaging - Quick Facts
About Customers On Social
Media Sites
Jump Starting Your Holiday Promotional Plan | Webinar Wednesday | VeganMainstream.com
9. Webinar Wednesday
Cross-Promotion Opp’ty
•
Tell Followers About Deal
Finds On Your Fav Sites
•
Promote Product & Services
That Support Your Brand
Value
•
Help Other Veg Businesses
Get Exposure
Jump Starting Your Holiday Promotional Plan | Webinar Wednesday | VeganMainstream.com
10. Webinar Wednesday
Make Service Offer Tangible
•
Offer Emails On Christmas
Day — When Gifting A
Service
•
Generate A Documents
Customer Can Download To
Notify Gift Recipient
•
Offer A Free Ebook With
Each Purchase
Jump Starting Your Holiday Promotional Plan | Webinar Wednesday | VeganMainstream.com