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Bi -Weekly Webinar Series




    Vegan
   Marketing
Mindful marketing with
Twitter: 24 hours a day



                                    Presenter: Stephanie Redcross
           http://www.facebook.com/StephanieCanHelp
Logistics
Logistics
1. Link To Presentation/Video Recording
   will be sent 24 hours after webinar
Logistics
1. Link To Presentation/Video Recording
   will be sent 24 hours after webinar
2. Post Questions During Presentation
Logistics
1. Link To Presentation/Video Recording
   will be sent 24 hours after webinar
2. Post Questions During Presentation
3. Post Webinar Survey
Logistics
1. Link To Presentation/Video Recording
   will be sent 24 hours after webinar
2. Post Questions During Presentation
3. Post Webinar Survey
4. Special Bonus: Twitter Case Study
Logistics
1. Link To Presentation/Video Recording
   will be sent 24 hours after webinar
2. Post Questions During Presentation
3. Post Webinar Survey
4. Special Bonus: Twitter Case Study
5. Let’s Have Some Fun!!!
Webinar Wednesday


                                  Is Twitter worth it?

              Twitter users tend to be “early adopters”
              19% of Twitter users are among the first
              to buy/try new products, compared to
              only 10% of the general population


Source: Sol Marketing Solutions



                                                    http://www.veganmainstream.com
Webinar Wednesday


                                  Is Twitter worth it?

              Twitter plays an active role in
              purchasing decisions.
              42% of Twitter users rely on this channel
              to learn about new products/services, and
              41% of them share opinions about
              products/services via Twitter.
Source: Sol Marketing Solutions



                                                    http://www.veganmainstream.com
Webinar Wednesday


                                  Is Twitter worth it?

              Companies that use Twitter average 2x
              more leads per month than those that do
              not
              67% of Twitter users are more likely to
              buy brands that they “follow”.

Source: Sol Marketing Solutions



                                                    http://www.veganmainstream.com
Webinar Wednesday


But, is Twitter worth it, to me?




                        http://www.veganmainstream.com
Webinar Wednesday


 But, is Twitter worth it, to me?
1. Listen: What are people saying?




                              http://www.veganmainstream.com
Webinar Wednesday


 But, is Twitter worth it, to me?
1. Listen: What are people saying?
2. Competition: How are you using it?




                              http://www.veganmainstream.com
Webinar Wednesday


 But, is Twitter worth it, to me?
1. Listen: What are people saying?
2. Competition: How are you using it?
3. Customers Or Prospects: Create List




                               http://www.veganmainstream.com
Webinar Wednesday


 But, is Twitter worth it, to me?
1. Listen: What are people saying?
2. Competition: How are you using it?
3. Customers Or Prospects: Create List
4. Stats and Facts: Get Familiar with
   The Numbers



                               http://www.veganmainstream.com
Webinar Wednesday


 But, is Twitter worth it, to me?
1. Listen: What are people saying?
2. Competition: How are you using it?
3. Customers Or Prospects: Create List
4. Stats and Facts: Get Familiar with
   The Numbers
5. Monitor: Conversations Of Industry
   Influencers
                               http://www.veganmainstream.com
Webinar Wednesday


What Is Twitter Used For?




                    http://www.veganmainstream.com
Webinar Wednesday


     What Is Twitter Used For?
1. Time Sensitive Events or Actions




                              http://www.veganmainstream.com
Webinar Wednesday


     What Is Twitter Used For?
1. Time Sensitive Events or Actions
2. Drive Traffic




                              http://www.veganmainstream.com
Webinar Wednesday


     What Is Twitter Used For?
1. Time Sensitive Events or Actions
2. Drive Traffic
3. Generate Leads




                              http://www.veganmainstream.com
Webinar Wednesday


     What Is Twitter Used For?
1. Time Sensitive Events or Actions
2. Drive Traffic
3. Generate Leads
4. Survey Community




                              http://www.veganmainstream.com
Webinar Wednesday


     What Is Twitter Used For?
1. Time Sensitive Events or Actions
2. Drive Traffic
3. Generate Leads
4. Survey Community
5. Fundraising


                              http://www.veganmainstream.com
Webinar Wednesday


     What Is Twitter Used For?
1. Time Sensitive Events or Actions
2. Drive Traffic
3. Generate Leads
4. Survey Community
5. Fundraising
6. Event Planning
                              http://www.veganmainstream.com
Webinar Wednesday


What Makes Twitter Different?
One on One Conversations Capability
- Talking To Strangers
- Asking For Advice
- Recommending A Solutions
- Building Rapport


                           http://www.veganmainstream.com
Webinar Wednesday


Diving Into The Twitter Deep End
 Lingo          Tools




                         http://www.veganmainstream.com
Webinar Wednesday


Diving Into The Twitter Deep End
 Lingo             Tools
Hashtags

Retweets

Bio-Optimization

@Mentions and DM



                           http://www.veganmainstream.com
Webinar Wednesday


Diving Into The Twitter Deep End
 Lingo             Tools
Hashtags           Auto-Tweet

Retweets           URL Shortener

Bio-Optimization   List

@Mentions and DM   Scheduler



                                http://www.veganmainstream.com
3rd Party Apps                                              Webinar Wednesday




CoTweet.com (Free): Scheduling, Team Management and User Friendly

SproutSocial.com(Paid): Scheduling, Reporting and Multiple Platforms

Tweetbeep.com: Monitor What Peaple Are Saying

Tweetchat.com: Join Twitter Discussion - Hashtag

bit.ly: URL Shortener

Twitterfeed.com: Auto Post Any RSS Feed

Wefollow.com: Twitter Directory

monitter.com: Track Trending Topics

Tweetstats.com or TwitterCounter.com: Online Reporting, Comparisons


                                                    http://www.veganmainstream.com
How to build an audience,                     Webinar Wednesday




engage people and build rapport
     Reasons To Communicate:
   Socialize         Influence

   Network           Answer Questions

   Provoke Thought   Activism

   Entertain         Breaking News

   Raise Awareness   Share Your Opinion

                                 http://www.veganmainstream.com
How and when to tweet:                           Webinar Wednesday




   Rules Of Engagement
                Welcome New             Be Responsive
                Followers               Be Helpful
                Post Original           Give Credit
                Content
                                        Use Hashtags
                Share and Inform
                                        Don’t Retweet
                Listen And Learn        Everything



Provide Your Perspective

                                   http://www.veganmainstream.com
How and when to tweet:                         Webinar Wednesday




 Rules Of Engagement
            Welcome New             Be Responsive
            Followers               Be Helpful
            Post Original           Give Credit
            Content
                                    Use Hashtags
            Share and Inform
                                    Don’t Retweet
            Listen And Learn        Everything



      Provide Your Perspective

                               http://www.veganmainstream.com
Webinar Wednesday




Vegan
SuperStars




  http://www.veganmainstream.com
Webinar Wednesday




              Twitter
              Layout
                Update Bio
                 Hashtags
                 @Mention
                   List
               Find Follower
              Adding Images




http://www.veganmainstream.com
Webinar Wednesday


         Twitter List
          Retweets
          Mentions




Leave At Least 25 Characters For Retweets




          http://www.veganmainstream.com
Live Giveaway Event:                   Webinar Wednesday



@SusanNichole

    Weekly Giveaway

    Giveaway For
    Each Platform

    Ask Attendees To
    Share To Win

                       http://www.veganmainstream.com
Specials and Coupons                               Webinar Wednesday



@Nakedpizza


   1st promotion brought in 15% of total sales for
   the day

   90% of those sales were new customers.

   2nd Promotion: 75% of their record-selling
   day-directly from people calling from Twitter.
                                   http://www.veganmainstream.com
Webinar Wednesday


Overall Twitter Strategy




                      http://www.veganmainstream.com
Webinar Wednesday


   Overall Twitter Strategy
Set Goals: Engagement; Leads and Conversations




                                     http://www.veganmainstream.com
Webinar Wednesday


   Overall Twitter Strategy
Set Goals: Engagement; Leads and Conversations

Set up Tools: Landing pages; Track Results; Auto-
Tweet; URL Shortener




                                       http://www.veganmainstream.com
Webinar Wednesday


   Overall Twitter Strategy
Set Goals: Engagement; Leads and Conversations

Set up Tools: Landing pages; Track Results; Auto-
Tweet; URL Shortener

Develop Target List: Hashtags and People To Follow;
People To Build One on One Conversation; People To
Influence;




                                        http://www.veganmainstream.com
Webinar Wednesday


   Overall Twitter Strategy
Set Goals: Engagement; Leads and Conversations

Set up Tools: Landing pages; Track Results; Auto-
Tweet; URL Shortener

Develop Target List: Hashtags and People To Follow;
People To Build One on One Conversation; People To
Influence;

Communication Frequency: How Often To Tweet, Ask
Questions, Engage In Dialog, Start A Discussion
                                        http://www.veganmainstream.com
Webinar Wednesday
                                                        #
But, I Still Have Questions?




                    http://www.veganmainstream.com
Webinar Wednesday
                                                                    #
But, I Still Have Questions?

  Social Media Bootcamp - $40




                                http://www.veganmainstream.com
Webinar Wednesday
                                                                    #
But, I Still Have Questions?
  Introductory Meeting With Stephanie

  Social Media Bootcamp - $40




                                http://www.veganmainstream.com
Webinar Wednesday
                                                                              #
But, I Still Have Questions?
  Introductory Meeting With Stephanie
   http://www.tungle.me/veganmainstream

  Social Media Bootcamp - $40




                                          http://www.veganmainstream.com
Webinar Wednesday
                                                                              #
But, I Still Have Questions?
  Introductory Meeting With Stephanie
   http://www.tungle.me/veganmainstream

  Social Media Bootcamp - $40
  3 Hour Intensive Hand On Training Session




                                          http://www.veganmainstream.com
Webinar Wednesday
                                                                              #
But, I Still Have Questions?
  Introductory Meeting With Stephanie
   http://www.tungle.me/veganmainstream

  Social Media Bootcamp - $40
  3 Hour Intensive Hand On Training Session

  Connect With US



                                          http://www.veganmainstream.com
Webinar Wednesday
                                                                                 #
But, I Still Have Questions?
  Introductory Meeting With Stephanie
   http://www.tungle.me/veganmainstream

  Social Media Bootcamp - $40
  3 Hour Intensive Hand On Training Session

  Connect With US
  http://www.facebook.com/stephaniecanhelp




                                             http://www.veganmainstream.com
Webinar Wednesday
                                                                                  #
But, I Still Have Questions?
  Introductory Meeting With Stephanie
   http://www.tungle.me/veganmainstream

  Social Media Bootcamp - $40
  3 Hour Intensive Hand On Training Session

  Connect With US
   http://www.facebook.com/stephaniecanhelp
  http://www.facebook.com/veganmainstream



                                              http://www.veganmainstream.com
Webinar Wednesday
                                                                                  #
But, I Still Have Questions?
  Introductory Meeting With Stephanie
   http://www.tungle.me/veganmainstream

  Social Media Bootcamp - $40
  3 Hour Intensive Hand On Training Session

  Connect With US
   http://www.facebook.com/stephaniecanhelp
  http://www.facebook.com/veganmainstream
   http://www.twitter.com/veganmainstream

                                              http://www.veganmainstream.com
Webinar Wednesday
                                                                                  #
But, I Still Have Questions?
  Introductory Meeting With Stephanie
   http://www.tungle.me/veganmainstream

  Social Media Bootcamp - $40
  3 Hour Intensive Hand On Training Session
  http://www.veganmainstream.com/bootcamp

  Connect With US
   http://www.facebook.com/stephaniecanhelp
  http://www.facebook.com/veganmainstream
   http://www.twitter.com/veganmainstream

                                              http://www.veganmainstream.com
Bi -Weekly Webinar Series




   Social Media
    Bootcamp
Saturday, November 19, 2011
   9am PST to 12pm PST
     $40 per Attendee
www.veganmainstream.com/
         bootcamp                      Presenter: Stephanie Redcross


             http://www.facebook.com/StephanieCanHelp

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Webinar wednesday110211 twittermarketing

  • 1. Bi -Weekly Webinar Series Vegan Marketing Mindful marketing with Twitter: 24 hours a day Presenter: Stephanie Redcross http://www.facebook.com/StephanieCanHelp
  • 3. Logistics 1. Link To Presentation/Video Recording will be sent 24 hours after webinar
  • 4. Logistics 1. Link To Presentation/Video Recording will be sent 24 hours after webinar 2. Post Questions During Presentation
  • 5. Logistics 1. Link To Presentation/Video Recording will be sent 24 hours after webinar 2. Post Questions During Presentation 3. Post Webinar Survey
  • 6. Logistics 1. Link To Presentation/Video Recording will be sent 24 hours after webinar 2. Post Questions During Presentation 3. Post Webinar Survey 4. Special Bonus: Twitter Case Study
  • 7. Logistics 1. Link To Presentation/Video Recording will be sent 24 hours after webinar 2. Post Questions During Presentation 3. Post Webinar Survey 4. Special Bonus: Twitter Case Study 5. Let’s Have Some Fun!!!
  • 8. Webinar Wednesday Is Twitter worth it? Twitter users tend to be “early adopters” 19% of Twitter users are among the first to buy/try new products, compared to only 10% of the general population Source: Sol Marketing Solutions http://www.veganmainstream.com
  • 9. Webinar Wednesday Is Twitter worth it? Twitter plays an active role in purchasing decisions. 42% of Twitter users rely on this channel to learn about new products/services, and 41% of them share opinions about products/services via Twitter. Source: Sol Marketing Solutions http://www.veganmainstream.com
  • 10. Webinar Wednesday Is Twitter worth it? Companies that use Twitter average 2x more leads per month than those that do not 67% of Twitter users are more likely to buy brands that they “follow”. Source: Sol Marketing Solutions http://www.veganmainstream.com
  • 11. Webinar Wednesday But, is Twitter worth it, to me? http://www.veganmainstream.com
  • 12. Webinar Wednesday But, is Twitter worth it, to me? 1. Listen: What are people saying? http://www.veganmainstream.com
  • 13. Webinar Wednesday But, is Twitter worth it, to me? 1. Listen: What are people saying? 2. Competition: How are you using it? http://www.veganmainstream.com
  • 14. Webinar Wednesday But, is Twitter worth it, to me? 1. Listen: What are people saying? 2. Competition: How are you using it? 3. Customers Or Prospects: Create List http://www.veganmainstream.com
  • 15. Webinar Wednesday But, is Twitter worth it, to me? 1. Listen: What are people saying? 2. Competition: How are you using it? 3. Customers Or Prospects: Create List 4. Stats and Facts: Get Familiar with The Numbers http://www.veganmainstream.com
  • 16. Webinar Wednesday But, is Twitter worth it, to me? 1. Listen: What are people saying? 2. Competition: How are you using it? 3. Customers Or Prospects: Create List 4. Stats and Facts: Get Familiar with The Numbers 5. Monitor: Conversations Of Industry Influencers http://www.veganmainstream.com
  • 17. Webinar Wednesday What Is Twitter Used For? http://www.veganmainstream.com
  • 18. Webinar Wednesday What Is Twitter Used For? 1. Time Sensitive Events or Actions http://www.veganmainstream.com
  • 19. Webinar Wednesday What Is Twitter Used For? 1. Time Sensitive Events or Actions 2. Drive Traffic http://www.veganmainstream.com
  • 20. Webinar Wednesday What Is Twitter Used For? 1. Time Sensitive Events or Actions 2. Drive Traffic 3. Generate Leads http://www.veganmainstream.com
  • 21. Webinar Wednesday What Is Twitter Used For? 1. Time Sensitive Events or Actions 2. Drive Traffic 3. Generate Leads 4. Survey Community http://www.veganmainstream.com
  • 22. Webinar Wednesday What Is Twitter Used For? 1. Time Sensitive Events or Actions 2. Drive Traffic 3. Generate Leads 4. Survey Community 5. Fundraising http://www.veganmainstream.com
  • 23. Webinar Wednesday What Is Twitter Used For? 1. Time Sensitive Events or Actions 2. Drive Traffic 3. Generate Leads 4. Survey Community 5. Fundraising 6. Event Planning http://www.veganmainstream.com
  • 24. Webinar Wednesday What Makes Twitter Different? One on One Conversations Capability - Talking To Strangers - Asking For Advice - Recommending A Solutions - Building Rapport http://www.veganmainstream.com
  • 25. Webinar Wednesday Diving Into The Twitter Deep End Lingo Tools http://www.veganmainstream.com
  • 26. Webinar Wednesday Diving Into The Twitter Deep End Lingo Tools Hashtags Retweets Bio-Optimization @Mentions and DM http://www.veganmainstream.com
  • 27. Webinar Wednesday Diving Into The Twitter Deep End Lingo Tools Hashtags Auto-Tweet Retweets URL Shortener Bio-Optimization List @Mentions and DM Scheduler http://www.veganmainstream.com
  • 28. 3rd Party Apps Webinar Wednesday CoTweet.com (Free): Scheduling, Team Management and User Friendly SproutSocial.com(Paid): Scheduling, Reporting and Multiple Platforms Tweetbeep.com: Monitor What Peaple Are Saying Tweetchat.com: Join Twitter Discussion - Hashtag bit.ly: URL Shortener Twitterfeed.com: Auto Post Any RSS Feed Wefollow.com: Twitter Directory monitter.com: Track Trending Topics Tweetstats.com or TwitterCounter.com: Online Reporting, Comparisons http://www.veganmainstream.com
  • 29. How to build an audience, Webinar Wednesday engage people and build rapport Reasons To Communicate: Socialize Influence Network Answer Questions Provoke Thought Activism Entertain Breaking News Raise Awareness Share Your Opinion http://www.veganmainstream.com
  • 30. How and when to tweet: Webinar Wednesday Rules Of Engagement Welcome New Be Responsive Followers Be Helpful Post Original Give Credit Content Use Hashtags Share and Inform Don’t Retweet Listen And Learn Everything Provide Your Perspective http://www.veganmainstream.com
  • 31. How and when to tweet: Webinar Wednesday Rules Of Engagement Welcome New Be Responsive Followers Be Helpful Post Original Give Credit Content Use Hashtags Share and Inform Don’t Retweet Listen And Learn Everything Provide Your Perspective http://www.veganmainstream.com
  • 32. Webinar Wednesday Vegan SuperStars http://www.veganmainstream.com
  • 33. Webinar Wednesday Twitter Layout Update Bio Hashtags @Mention List Find Follower Adding Images http://www.veganmainstream.com
  • 34. Webinar Wednesday Twitter List Retweets Mentions Leave At Least 25 Characters For Retweets http://www.veganmainstream.com
  • 35. Live Giveaway Event: Webinar Wednesday @SusanNichole Weekly Giveaway Giveaway For Each Platform Ask Attendees To Share To Win http://www.veganmainstream.com
  • 36. Specials and Coupons Webinar Wednesday @Nakedpizza 1st promotion brought in 15% of total sales for the day 90% of those sales were new customers. 2nd Promotion: 75% of their record-selling day-directly from people calling from Twitter. http://www.veganmainstream.com
  • 37. Webinar Wednesday Overall Twitter Strategy http://www.veganmainstream.com
  • 38. Webinar Wednesday Overall Twitter Strategy Set Goals: Engagement; Leads and Conversations http://www.veganmainstream.com
  • 39. Webinar Wednesday Overall Twitter Strategy Set Goals: Engagement; Leads and Conversations Set up Tools: Landing pages; Track Results; Auto- Tweet; URL Shortener http://www.veganmainstream.com
  • 40. Webinar Wednesday Overall Twitter Strategy Set Goals: Engagement; Leads and Conversations Set up Tools: Landing pages; Track Results; Auto- Tweet; URL Shortener Develop Target List: Hashtags and People To Follow; People To Build One on One Conversation; People To Influence; http://www.veganmainstream.com
  • 41. Webinar Wednesday Overall Twitter Strategy Set Goals: Engagement; Leads and Conversations Set up Tools: Landing pages; Track Results; Auto- Tweet; URL Shortener Develop Target List: Hashtags and People To Follow; People To Build One on One Conversation; People To Influence; Communication Frequency: How Often To Tweet, Ask Questions, Engage In Dialog, Start A Discussion http://www.veganmainstream.com
  • 42. Webinar Wednesday # But, I Still Have Questions? http://www.veganmainstream.com
  • 43. Webinar Wednesday # But, I Still Have Questions? Social Media Bootcamp - $40 http://www.veganmainstream.com
  • 44. Webinar Wednesday # But, I Still Have Questions? Introductory Meeting With Stephanie Social Media Bootcamp - $40 http://www.veganmainstream.com
  • 45. Webinar Wednesday # But, I Still Have Questions? Introductory Meeting With Stephanie http://www.tungle.me/veganmainstream Social Media Bootcamp - $40 http://www.veganmainstream.com
  • 46. Webinar Wednesday # But, I Still Have Questions? Introductory Meeting With Stephanie http://www.tungle.me/veganmainstream Social Media Bootcamp - $40 3 Hour Intensive Hand On Training Session http://www.veganmainstream.com
  • 47. Webinar Wednesday # But, I Still Have Questions? Introductory Meeting With Stephanie http://www.tungle.me/veganmainstream Social Media Bootcamp - $40 3 Hour Intensive Hand On Training Session Connect With US http://www.veganmainstream.com
  • 48. Webinar Wednesday # But, I Still Have Questions? Introductory Meeting With Stephanie http://www.tungle.me/veganmainstream Social Media Bootcamp - $40 3 Hour Intensive Hand On Training Session Connect With US http://www.facebook.com/stephaniecanhelp http://www.veganmainstream.com
  • 49. Webinar Wednesday # But, I Still Have Questions? Introductory Meeting With Stephanie http://www.tungle.me/veganmainstream Social Media Bootcamp - $40 3 Hour Intensive Hand On Training Session Connect With US http://www.facebook.com/stephaniecanhelp http://www.facebook.com/veganmainstream http://www.veganmainstream.com
  • 50. Webinar Wednesday # But, I Still Have Questions? Introductory Meeting With Stephanie http://www.tungle.me/veganmainstream Social Media Bootcamp - $40 3 Hour Intensive Hand On Training Session Connect With US http://www.facebook.com/stephaniecanhelp http://www.facebook.com/veganmainstream http://www.twitter.com/veganmainstream http://www.veganmainstream.com
  • 51. Webinar Wednesday # But, I Still Have Questions? Introductory Meeting With Stephanie http://www.tungle.me/veganmainstream Social Media Bootcamp - $40 3 Hour Intensive Hand On Training Session http://www.veganmainstream.com/bootcamp Connect With US http://www.facebook.com/stephaniecanhelp http://www.facebook.com/veganmainstream http://www.twitter.com/veganmainstream http://www.veganmainstream.com
  • 52. Bi -Weekly Webinar Series Social Media Bootcamp Saturday, November 19, 2011 9am PST to 12pm PST $40 per Attendee www.veganmainstream.com/ bootcamp Presenter: Stephanie Redcross http://www.facebook.com/StephanieCanHelp

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