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Evaluation Question 3

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Evaluation Question 3

  1. 1. Evaluation Question 3: Feedback What have you learned from audience feedback?
  2. 2. First Draft of the digipack front cover  Feedback screenshots from a Facebook conversation and comments about the third draft of the digipack  After much similar verbal feedback from peers, I went though four designs, each similar in style
  3. 3. 1 23 4
  4. 4. Final Draft of the digipackAfter four drafts I was still receiving heavy constructive criticism, so I lookedat the essentials and created a much simpler composition. This turned out to be a special CGI render of a large cube made of tiny cubes; this also closely follows the visual themes of the music video.
  5. 5. Magasine feedback I created the magasine advertisement from the ashes of the fourth digipack design. My resulting composition was well received by the people who liked my Facebook page, with constructive criticism screenshots from posts below.  Above – a screenshot of a post on my Facebook page, which I used as a medium to collect feedback, which is seen in the screenshot to the left
  6. 6. Further magasine feedback  Above – in response to previous comments on the magasine I created this image testing subtle differences in colour correction, so I could demonstrate my options  Left – responses to the image
  7. 7. Before and AfterThe ‘before’ image to the left, the ‘after’ image to the right. The differences are all results of what I learned from feedback – the colour correction in the latter image looks far more natural. New text alignment in the final design is also a result of verbal feedback.
  8. 8. Response to the music video After dealing with the two ancillary products, I posted the finalised music video for feedback. All comments on the music video were positive, primarily praising the CGI sequences. I learned from this that employing the use of spectacle works very well when making music videos to songs created for the opening sequences of 007 films.

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